Transcript

Introduction toGrowth Hacking

+ Networking

Growth Hacking Barcelona Meetup21.10.2013

Radek Grabarek

Radek Grabarek

Senior editor at Softonic4 years in BarcelonaFrom Warsaw, PolandGeek, startup & mobile app enthusiast

@radekgfacebook.com/radekg

What is Growth Hacking?

Simple definition:

“Growth hacking is a set of tactics and best practices for dealing with the problem of user growth”

Mattan Griffel - growhack.com

Growth Hacking

3 keythings about

1) Intersection

Growth hacking is an intersection of 3 areas:

PROGRAMMING

MARKETING

DATA ANALYSIS

2) Based on DATA!

- A/B tests- Landing page optimization- Key metrics- Email marketing- Onboarding- SEO- UX

3) Disruption

- Growth hacking is disrupting the way companies are organised

- Big companies structures:● Marketing● Data analytics / business optimization● Content / products

Several teams → one team focused on growth

Who is responsible for growth?

Why do we need Growth hacking?

- It’s quite easy to build a startup but... It’s hard to grow it.

- Most companies track only topline and bottomline metrics --> Traffic and Revenue

- To grow, we need pirating skills...

Growth hacking is for pirates!

AARRR!

Dave McClureStartup metrics for pirates

A: Acquisition - where / what channels do users come from?A: Activation - what % have a "happy" initial experience?R: Retention - do they come back & re-visit over time?R: Referral - do they like it enough to tell their friends?R: Revenue - can you monetize any of this behaviour? Source

Best practices:Famous examples

Hotmail

“This email sent with Hotmail. Join Hotmail now”

AND

“Get your free email at Hotmail.”

Dropbox Incentivized Referral Program

Growth hacking - critics

Is a growth hacking just a buzzword?● Yes● No

Growth hacking - something new

Google trends - Worldwide - 2004 - present

Growth hacking - trendy only in USA

Google trends - Worldwide - 2004 - present - regional interest

Growth hacking - last 12 months

Google trends - Worldwide - past 12 months

Growth hacking - critics

- “Growth hacking is just a bunch of tricks and gimmicks.”

NO:Without a great product, you can’t succeed!

Why Growth hacking is great?

- It gives you a simple framework, a simple path

- AARRR!

- One key metric

- Experiment, measure, optimise, repeat...

SPAII - our hosts

Big THANKS toMarc and Xavi

Spaii is a cultural center in Barcelona for the outreach of science and technology in space,providing activities for people from all ages including workshops, conferences and spacecamps.

www.spaii.net

Thank you!

Growth Hacking Barcelona Meetup21.10.2013

Radek Grabarek


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