Transcript

INTRODUCTION TO GROWTH HACKINGBjarne VikenGrowth HackerScaleUp.com.au

INTRODUCTION

ABOUT ME‣ Conversion strategist

‣ Director of scaleup.com.au

‣ Help business owners scale

INTRODUCTION

AGENDA‣ GOAL: Find new ways for you to growth hack!

‣ Define and understand Growth Hacking

‣ 2x Case studies, brainstorm and discussion

WHAT IS GROWTH HACKING?

INTRODUCTION TO GROWTH HACKING

WHY GROWTH HACK?

INTRODUCTION TO GROWTH HACKING

INCREASING AD-COSTS

SATURATION!

NOT ALL STARTUPS ARE WELL FUNDED

CASE STUDY: UBER

WHAT ARE THEY DOING?Driving service using a mobile appFranchise taxi drivingHave two different product offers

CASE STUDY: UBER

CASE STUDY: UBER

HOW DID THEY GROWTH HACK?Targeted key people in San FranciscoOffered free ridesMade it possible to split fares

CASE STUDY: UBER

UBER VS TAXI

WHY DID IT WORK?‣ Great need

‣ Good solution

‣ Limited location

CASE STUDY: UBER

GOOGLE + UBER = ?

HOW CAN YOU IMPLEMENT THIS IN YOUR BUSINESS?

IN GROUPS OF TWO DISCUSS THE NEXT 5 MINUTES

CASE STUDY: DROPBOX

CASE STUDY: DROPBOX

WHAT ARE THEY DOING?Cloud based storing and sharingAvailable on desktop and mobile devicesFree and paid plans

CASE STUDY: DROPBOX

CASE STUDY: DROPBOX

CASE STUDY: DROPBOX

HOW CAN YOU IMPLEMENT THIS IN YOUR BUSINESS?

IN GROUPS OF TWO DISCUSS THE NEXT 5 MINUTES

LOCAL CASE STUDY: HOODFOODGUIDE.COM

TEASER LAUNCH WITH SIMPLE CALL TO ACTION

TEASER LAUNCH WITH SIMPLE CALL TO ACTION

CASE STUDY: HOOD FOOD GUIDE

A FEW WORDS FROM TOM NIJAM

BOOKS TO GET YOU THINKING

NOT DONE WITH YOU YET!

SEAN ELLIS: GROWTH ENGINES

G. WEINBERG / J. MARES: TRACTION

ERIC RIES: THE LEAN STARTUP

PETER THIEL: ZERO TO ONE

ASK : RYAN LEVESQUE

UPGRADE YOUR NECKTOP

HOW TO READ ONE BOOK A MONTH● Install Kindle on your phone● Put it on flight mode?● Read 5% every day Monday to Friday

FREE WEBSITE EVALUATION: SCALEUP.COM.AU

OH NO, I RAN OUT OF MATERIAL!

FINAL WORDS FROM JERRY SEINFELD


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