CLUB PREMIER: MEXICO’S LEADING BROAD BASED COALITION LOYALTY PROGRAMJeremy Rabe, CEO

Premier Loyalty & Marketing, S.A.P.I. de c.v.

8.09.2 10.2 10.5 11.0

2009 2010 2011E 2012E 2013E

Source: IMF, World Economic Outlook Database (Apr. 2012)

5.6%

3.9%

3.9%

3.6%

3.0%

1.7% 2.0% 2.3%

7.5%

2.7%

2.5% 4.

6%

2010 2011 2012 2013

MexicoUSA

Source: IMF, World Economic Outlook (Jul. 2012)

Source: INEGI

GDP Per Capita (thousands of US dollars)

Middle Class Households (millions)

GDP Growth

29%

13%25%

Mexico USA BrazilSource: Population Reference Bureau, 2011

Percentage of Population Under 15

8% CAGR

POSITIVE TRENDS DRIVING ECONOMIC GROWTH IN MEXICO

5.1 5.5 5.8 6.5 7.9 9.211.9

16.3 15.8

1992 1994 1996 1998 2000 2002 2004 2006 2008

LOYALTY MARKET PENETRATION IS RELATIVELY LOW IN MEXICO

52.846.9

35.731.0 29.6 27.3

23.7 23.521.0

18.0 15.7 14.0 13.4 13.09.4

4.4 3.8 2.3

Program membership as % of population

Source: Multiplus Investor Relations Presentation (2011), Club Premier analysis

EBITDAR evolution (Q2, pesos millions)

AEROMEXICO, MEXICO’S FLAG CARRIER, IS DELIVERING STRONG FINANCIAL RESULTS

Operating Margin 2011-12(12-month moving average)

Current management has completed a successful turnaround since the airline was privatized in late 2007

Aeromexico has a higher operating margin than the average of US and Latin American Carriers

Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012

Aeromexico

LatAm avg.

US avg.

Note: LatAm includes Lan, Tam, Copa and Gol; US includes UA, AA, DL, US Airways, Alaska and Southwest

1,789

00 01 02 03 04 05 06 07 08 09 10 11 12

2,000

1,500

1,000

14%

12%

10%

8%

6%US avg.

3,609

4,142

Q1 2012 Q2 2012

+14.7%

2012* Adjusted Net Debt vs. EBITDAR

*Aeromexico as of Jun-12. Other airlines as of Mar-12; Including 7x aircraft leasing

TRANSLATING INTO A STRONG BALANCE SHEET

Cash & Cash Equivalents(pesos millions)

3.60

5.62

Latin American Average

MARKET GROWTH IN OUR THREE MAJOR ACCUMULATION VERTICALS

Source: Morgan Stanley Research

Flights Per Capita(Population >$15K USD Per Year)

0.6 0.6

0.8

1.4

2.4

Mexico China Brazil Europe USA

Cards Per Capita

0.130.38

1.4

Mexico Brazil Canada

• Only 9% of consumer payments are with cards, but growing at 11% CAGR (´06-´11)

7% 10%

31%

Classic Gold Platinum

Credit Cards(Dec-09 to Feb-12 CAGR)

Source: Banxico, Euromonitor

Retail Sales(USD Billions)

182.7205.7 223.2 237.6

2009 2010 2011 2012

CAGR 9%

• Supermarket space per capita is only 25% of the U.S. level

• High frequency of shopping trips/week • Internet retailing growing above 20%

per year (internet penetration still low 31% vs. 40% in Brazil)Source: Euromonitor

Travel Financial Retail

• Team focused on captur-ing loyalty of frequent flyers

Profit Center

Aeroplan of México

Coalition Loyalty

• Business unit that sold Kms and ensured profitability through internal transfer pricing

• Increased loyalty of frequent flyers

• New legal entity (PLM) managing Club Premier, owned by GrupoAeromexico and Aimia Inc.

• Focused on generating loyalty to commercial partners among mid- to high-income members in the travel, financial and retail sectors

• Shareholder evolution, including potentially public company

• Focused on generating loyalty to commercial partners among mid to high income customers with a variety of earn and burn options, leading to an increase in the member value proposition

Distant Past

Pre Sept. 2010 Post Sept. 2012

Branch Marketing

Sept. 13, 2010 Today VALUE TO SHAREHOLDERS

Sept. 2010 - 2012

CLUB PREMIER LOYALTY JOURNEY: WE ARE FOCUSED ON THE EXECUTION OF OUR STRATEGIC PLAN

THE BUSINESS HAS CHANGED DRAMATICALLY IN THE PAST TWO YEARS

Q4 2010* Q2 2012 Change

Gross billings per quarter 22.2 36.4 +64%

Members Enrolled 2.7 3.2 +16%

Partners 57 72 +26%

Financial partners 4 12 +200%

Number of Rewards Issued 63,603 90,424 +42%

New Members Enrolled 35,568 74,983 +111%

Service channels Call center, ticket offices, emailCall center, ticket offices, email, online,

lounges, chat+3 channels

Air redemption options Aeromexico, Sky Team Airlines (12) Aeromexico (basic+dynamic), Sky Team

Airlines (17)+6 options

Non-air redemption options Occasional auctionsMerchandise (2,500+), hotels (50,000+), almost daily auctions, concerts, raffles,

games (7)+50K options

FTE’s ~190 ~400 111%

*Q4 2010 adjusted to reflect start of operations on Sep. 13, 2010

SUCCESSFUL PARTNERSHIPS WITH BANAMEX, AMEX AND AEROMEXICO

Banamex

• Launch in March 2011 has been characterized as one of the most successful in the history of Mexico

• Both Gold and Platinum cards continue to perform well

American Express

• Re-launch of corporate card portfolio with earn flexibility

• Renewed long term Membership Rewards agreement

Re-launch of personal card portfolio with enhanced value proposition

Aeromexico

• Re-launch of corporate accrual program• Launch of new Titanium frequent flyer level

RELATIONSHIPS WITH ALMOST ALL MAJOR BANKS OFFERING PREMIUM CREDIT CARDS IN MEXICO

• Launches include Banorte, Inbursa, HSBC, Mifel, Scotiabank, Invex, and Bancomer

49%

95%

Jun-11 Sep-12

% of Premium Credit Cards with Direct Earn or Conversion Ability to KmP

Source: Banxico, Club Premier estimates

WE HAVE PARTNERSHIPS WITH SOME OF MEXICO’S TOP RETAILERS

#2 retailer in Mexico

Launch in March 2012

#2 office supply retailer in Mexico

Nearly 100 locations

Launch in July 2012

Top 25 retailer in Mexico

Convenient department store

format

Launch in August 2012

SME self-service earn platform

Launch in May 2012 at inaugural Loyalty

World Mexico conference

Over 70 locations

Launch in September 2012

CLUBPREMIER.COM NEW HOMEPAGE

14

Clásicos Premier24000

Clásicos Premier24000

WE ARE CONSTANTLY INNOVATING IN AN EFFORT TO OFFER NEW ENGAGEMENT OPPORTUNITIES TO OUR MEMBERS

RafflesGames

BadgesAuctions

MASS MEDIA CAMPAIGN RECENTLY LAUNCHED TO COMMUNICATE COALITION VALUE PROPOSITION

• Continue to innovate with new redemption categories

• Further develop one-to-one marketing and personalization

• Develop mobile app

• Experiment with additional member engagement products and promotions to create customer buzz and excitement

• Sign additional everyday spend partners in retail and CPG market

• Enhance self-serve platforms for small and medium sized businesses

• Further penetrate base with co-branded credit cards

• Develop one-to-one marketing campaigns designed to generate clear ROI for partners

GOAL: DELIVER GREAT VALUE TO STAKEHOLDERS, AS MEXICO’S LEADING COALITION PROGRAM

MEMBERS

PARTNERS

Let’s FlyTogether

The sky is not the limit!

THANK YOU!

¡GRACIAS!