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Justin Timberlake – the 20/20 experience part 2 of 2: Digi pack analysis

The cover image used on Justin Timberlake’s the

20/20 experience part 2 of 2 shows a black and

white image of Justin with a gold phoropter over

his eyes. This may suggest that he has a clear

vision of what type of artist he is now after so

many style changes. Black, white and gold are all

colours that suggest wealth and class. This is also

clear as he is seen wearing a suit and bow tie.

Overlaying this is the name of the album written

in a bold gold font with wide spacing making it fill

the space and look formal to a degree. The back

cover is a black background with the same gold

phoropter in the same position but suggesting

that now the owner can see and hear the music

that he is seeing with the track list typed below in

bold white Sans Serif font.

The only character featured on in the 20/20

experience Digi pack is Justin Timberlake

however; his full face is not seen as his eyes are

hidden by the phoropter. He is represented as a

gentleman by wearing a suit and bow tie and is

perceived as formal. He appears clean shaven

once again suggesting class. On the cover he

shows no emotion with his lips firmly shut and in

a straight line suggesting he want to be seen as a

serious artist and is moving on from his pop

roots. He is shown as stylistically professional and

fashionable in a way that suits his new genre. His

overall style is presenting connotations of the

1940’s/50’s and the associated gentlemen

qualities. This is also clear as the image is black

and white.

In terms of iconography Justin is seen wearing a suit and tie (or Tuxedo). This is a common stereotype surrounding the

traditional English gentlemen (despite Justin bring American) as well as connotations of wealth and class as they are

made to be worn at formal events; e.g. weddings and black tie events. This contrasts with the Phoropter as they are

used for eye exams. This also acts as a reference to the hit song ‘suit and tie’ which was the first song that was released

during his comeback to the music industry. The colour gold is also frequently used to add to the connotations of wealth.

The image used on the cover is a close up

shot of Justin’s face his face is in black and

white adding to the connotations of old

school glamour that are presented

throughout. In terms of setting he has been

placed in front of a black background this

adds to the formality and exaggerates the

use of gold and the bow tie against the

white. The lighting also appears to be quite

high key against Justin’s face and body as his

face and suit look illuminated white and the

material of the blazer is visible despite the

black background.

The CD covers and disk both use Lacey’s repertoire of elements to

convey the style and sound of the artist; being Justin Timberlake. By

breaking the conventions of his old music style and what is expected

of him as an artist he has created a whole new persona and the

change in his music style is evident in the presentation of the CD Digi

pack.

The disk is styled like a traditional vinyl

record. This gives connotations of class and

style as well as the 1940’s and 50’s era. It

also goes along with the overall theme and

genre of music.

The main font that has been used in this Digi

pack is a bold white sans serif font. This is

used to add to the formality of the CD and

continues the flowing representation of class

and elegance. The use of this font also makes

it easier to read. The Colour white also

stands out from the gold and black.

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The overall look of the CD Digi pack presents a formal style by showing Justin wearing a suit in every picture. It’s edited in black and

white to give a more formal and more serious feel compared to his other music. It also gives connotations of luxury with the use of

gold. On a whole it is well presented and universally identifiable with the use of a signature image and despite not seeing all of

Justin’s face on the cover and only a sticker on the front stating his name (in turn breaking the convention) the audience still know it’s

him.

The Digi pack sticks to Lacey’s Repertoire of elements well as it has a clear Character and strong use of camera angles and editing (i.e.

Lighting and use of black and white. The setting is also effective as it presents a music studio emphasising his passion for music.









Continuing from the outer

cover the images shown on

the booklet from inside the

Digi pack are also presented in

black and white. In all of the

images Justin is wearing

either a suit or a shirt also like

on the cover. Three of the

images show Justin making

music, once again showing his

passion. The bottom two

show a more traditional way

as one has a live band behind

him and the other he is using

a 1950’s style microphone;

reverting back to the idea of

class. The final image shows

Justin exhaling smoke in a

close up profile shot. This

breaks the convention of the

genre and style, however,

taking into account the

decade that its set, during this

time smoking was considered

classy.

A selection of the inside pages









By

Georgia

McLaughlin