Download ppt - Keys to Marketing Automation Success and Where to Start

Keys To Marketing Automation Success and Where to Start

Kristin Hambelton 02/10/2011

2Neolane confidentialCopyright Neolane - 2011

About Neolane

Conversational marketing technology to build and sustain one-to-one lifetime dialogues across both

inbound and outbound channels

3Neolane confidentialCopyright Neolane - 2011 3

Siloed Communications - Before Automation

CallCenter

DirectMail

EmailSocialMedia

Mobile EventsWeb Site

I know a lot about Jake *but* I don’t have a completepicture of him


True Conversations – After Automation

CallCenter

DirectMail

EmailSocialMedia

Mobile EventsWeb Site

I know a lot about Jake *but* I don’t have a completepicture of him


A 360° Marketing View of Your Prospects/Customers

360° Marketing View with a Unified Database is Key360° Marketing View with a Unified Database is Key

The Brand is the capital that gives value to the company and its

products

Prospect/Customer


Basic Elements for Marketing Automation


Marketing Automation – The Marketer’s View


Marketing Automation – The Sales View

Sales can see why the lead was passed to the CRM system.



Marketing History link from within the CRM lead record shows them all the

marketing history in one place.



Sales can tailor their sales message in response to real-time marketing

activity.


Measurement of Leads and Revenue


Measurement of Leads, Costs, Revenue, and Time


Key Takeaways

Automate conversations across inbound and outbound channels

Map to your marketing and sales processes

Start with a good data foundation

Essential elements of your solution:Plan, automate, track, measure, and report

The Bottom line …. is the bottom line!


Tel: 617- 467- 6769

Email: [email protected]

Web: www.neolane.com

@KMHambelton

@Neolane

Blog.neolane.com

Thank You!