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KYKO Presentation

Bernard A.T. Tan

Know YourselfKnow Yourself

Know OthersKnow Others

A. About Psychometric Assessment Tool

B. About KYKOi. KYKO 5 Personality Dimensionsii. Scientific Approachiii. Benefits of KYKOiv. KYKO Products & Servicesv. KYKO Prominent Clienteles

Table of ContentsTable of Contents

KYKO SOLUTIONS SDN BHD…All Rights ReservedKYKO SOLUTIONS SDN BHD…All Rights Reserved

Know YourselfKnow Yourself Know OthersKnow Others

INTRODUCTION• THE SUCCESS OF A STUDENT LIES IN

DEVELOPING A STRONG POSITIVE AND DYNAMIC PERSONALITY. QAULIFICATION HELPS

• Young people are akin to young bamboo, malleable and can be easily shaped

• Human capital development begins with the parent and the teacher


To introduce a psychometric assessment

tool known as

KKYYKKO Personality ProfileO Personality Profile


Key Objective of Our PresentationKey Objective of Our Presentation

AcronymThe Acronym forThe Acronym for


It is a tool used:It is a tool used:

• To identify human differences & classify human beings into different types of personalities


What is a PERSONALITY What is a PERSONALITY Psychometric Assessment Psychometric Assessment

Tool ?Tool ?

To identify traits, characteristics and To identify traits, characteristics and other qualities of a student for :-other qualities of a student for :-

Character BuildingCharacter Building ParentingParenting CounselingCounseling Career guidanceCareer guidance

KYKO SOLUTIONS SDN BHD…All Rights Reserved

Use of Use of KKYYKKOO Assessment ToolAssessment Tool

KKYYKKOO - Managing HUMAN CAPITAL for SUCCESS

Theoretical ConstructTheoretical Construct

Taxonomy – Taxonomy – Classification of traits Classification of traits into Personality Typesinto Personality Types

Validity of the InstrumentationValidity of the Instrumentation

How to Evaluate A Good Psychometric Tool


Current Popular Current Popular PsychometricPsychometric

Assessment ToolAssessment Tool

Theoretical Theoretical ConstructConstruct

TaxonomyTaxonomy InstrumentInstrument Personality Personality TypesTypes

Myers Briggs ( MBTI )

Carl Jung Four pair of polar traits

Forced choice

16 Types

Thomas International ( DISC )

William Marston Four adjectival Descriptors

Forced choice

16 Types

Big Five Factors ( OCEAN )

No Theory Five adjectival descriptors derived from traits theorists

Likert scale of 1-5

32 Types

Leornard Personality (LPI )

Hippocrates Five adjectival descriptors geared to his name

Likert scale of 1-5

32 Types

Harrison Innerview

Carl Jung – Paradox Theory

Not defined. Personality types combined of psychological opposite

Likert scale of 1-10

NA

KYKO KYKO Personality Personality ProfileProfile

Integration of all four schools of personality Theories

Human Needs Likert Scale of 1- 7

Unlimited


About KYKO


KYKO Psychometric Assessment ToolKYKO Psychometric Assessment Tool

Developed from the Integration ofDeveloped from the Integration of Four schoolsFour schools of Personality Theoriesof Personality Theories

Psychodynamic TheoriesPsychodynamic Theories

Humanistic TheoriesHumanistic Theories

Social Cognitive TheoriesSocial Cognitive Theories

Traits TheoriesTraits TheoriesKYKO SOLUTIONS SDN BHD…All Rights ReservedKYKO SOLUTIONS SDN BHD…All Rights Reserved

Human behavior is motivated by Needs Satisfaction and Deprivation

Human personality lies in the continuum of relatively static and dynamic

Human personality lies in the continuum of normal and abnormal

Human personality is unique; no two persons are alike even though they are identical twins and grew up in the same environment

KYKO Premises


KYKO Premises (Cont’d) Human personality is a function of the

genes and past experiences.

Human personality varies with the experiences in the environment. Therefore future experiences continually shapes a person’s personality.


KKYYKKOO Five (5) Personality Five (5) Personality DimensionsDimensions

2.2. Manipulative Dimension (M)Manipulative Dimension (M) – – Measures Measures the traits and characteristics of an individual the traits and characteristics of an individual that depicts the Need for Information, that depicts the Need for Information, Flexibility, Change and Influence.Flexibility, Change and Influence.


1. 1. Self-Actualizing Dimension (SA)Self-Actualizing Dimension (SA) – – Measures the traits and characteristics of an Measures the traits and characteristics of an individual that depicts the Need for individual that depicts the Need for Achievement, Growth, Fulfilment and to find Achievement, Growth, Fulfilment and to find meanings in lifemeanings in life

KKYYKKOO Five (5) Personality Five (5) Personality DimensionsDimensions


3. 3. Egocentric Dimension (E)Egocentric Dimension (E) – – Measures the Measures the traits and characteristics that depicts the Need traits and characteristics that depicts the Need for Power, Image, Recognition and Control.for Power, Image, Recognition and Control.

4. 4. Socio-centric Dimension (SO)Socio-centric Dimension (SO) – – Measures Measures the traits and characteristics that depicts the the traits and characteristics that depicts the Need for Love, Affiliation, Companionship, Need for Love, Affiliation, Companionship, Social Interactions and Acceptance.Social Interactions and Acceptance.

5. 5. Security Dimension (SE)Security Dimension (SE) – – Measures the Measures the traits and characteristics that depicts the Need traits and characteristics that depicts the Need for Security, Order, Systems and Protection.for Security, Order, Systems and Protection.

KYKO Personality DIMENSIONSKYKO Personality DIMENSIONS1. Self-Actualizing Dimension Normal Type Vs Neurotic Type2. Manipulative Dimension Dynamic Type Vs Static Type3. Egocentric Dimension Assertive Type Vs Submissive Type4. Socio-centric Dimension Social Type Vs Asocial Type5. Security Dimension Pragmatic Type Vs Adventurous Type


Convert Personality Types IntoConvert Personality Types Into KYKO Formula KYKO Formula

# # Formula for High (H), Fair (F), Average Formula for High (H), Fair (F), Average (E) and Below Average (B) and Low (E) and Below Average (B) and Low (L) are assigned to each dimension(L) are assigned to each dimension

# # The intensity and interrelation of The intensity and interrelation of every traits and characteristics of every traits and characteristics of each Personality Types are identified each Personality Types are identified for Interpretation of Human for Interpretation of Human PersonalityPersonality


1. Self Actualizing Dimension (SA)1. Self Actualizing Dimension (SA)


Normal Type Normal Type (HSA)(HSA) – – Hardworking, Hardworking, responsible, fair, ethical, enthusiastic, responsible, fair, ethical, enthusiastic, motivated, self-improvement, studious, motivated, self-improvement, studious, etc.etc.

Neurotic Type Neurotic Type (LSA)(LSA) – – Slow Pace, Slow Pace, uncommitted, low moral ethics, lacks uncommitted, low moral ethics, lacks initiative, lacks motivation, not eager to initiative, lacks motivation, not eager to learn, etc.learn, etc.

In betweenIn between (ESA) (ESA) – – Erratic, Erratic, inconsistent, moodyinconsistent, moody etc. etc.

2. Manipulative Dimension (M)2. Manipulative Dimension (M)


Dynamic Type (HM) – Inquisitive, helicopter vision, perceptive insightful, adaptable, unpredictable, persuasive, convincing, influential, etc.

Static Type (LM) – Lack Awareness, tunnel vision, predictable, straightforward, naive, gullible & easily influenced, etc.

In between reads respondents who score fair, average and below average of a dimension e.g. (FM) – Fair vision, quite flexible, etc.

3. Egocentric Dimension (E)3. Egocentric Dimension (E)


Assertive Type (HE) – Dominant, take charge, status conscious, prestige, confident, respect, etc.

Submissive Type (LE) – Passive, gentle, soft, humble prefer to follow, etc.

In between (BE) – Quite gentle, permissive, etc.

4. Socio-centric Dimension (SO)4. Socio-centric Dimension (SO)


Sociable Type (HSO) – Affectionate, Caring, helpful, supportive, collaborative, approachable, etc.

Asocial Type (LSO) – Aloof, detached, prefer to work alone, etc.

In between (ESO) – Lukewarm relationship, moderately cooperative, etc.

5. Security Dimension (SE)5. Security Dimension (SE)


Pragmatic Type (HSE) – Thrifty, organized, discipline, careful, loyal, obedient, etc.

Adventurous Type (LSE) – Freedom, spontaneous, forgetful, messy, careless, etc.

In between (ESE) – Moderately organize, somewhat meticulous, etc.

KYKO Scientific ApproachKYKO Scientific Approach

KYKO Personality Profile breaks human being into Personality Types, assigns formula for each type to interpret the traits and characteristics of human beings

For example: Chemistry = Element Compound Apple

KYKO = Trait Characteristics Profile


DEFINITION OF KYKO DEFINITION OF KYKO TERMINOLOGYTERMINOLOGY

• TraitTrait – the small unit that describes the quality of a person usually using one dimension reading of KYKO formula

• CharacteristicCharacteristic – Combination of traits using 2 – 4 dimensions reading of KYKO formula

• ProfileProfile – Read the total personality of a person based on the high, fairly high, average, below average and low of the five dimension reading of KYKO formula



55 Examples of Examples of KKYYKKOO

Formula ForFormula ForInterpretationInterpretation

Examples ofExamples of KKYYKKOO InterpretationInterpretation

Traits

– Adaptable, persuasive, influential.

HMHM



Characteristics

Flexible, analytical skills, reasonable and good logical skills.

HM + HM + HSAHSA

Examples ofExamples of KKYYKKOO Interpretation Interpretation (cont’d)(cont’d)



Characteristics Characteristics A fairly adaptable student A fairly adaptable student who who

wants freedomwants freedom to make decision to make decision to achieve personal goals.to achieve personal goals.

EMEM + + LSELSE + + HSAHSA

CharacteristicsCharacteristics

A frank, studious andA frank, studious and fairly fairly ambitious studentambitious student who resents who resents being controlled and monitored being controlled and monitored

LMLM + + FE FE + + LSELSE + HSA + HSA




ProfileProfile

A shrewd and A shrewd and aggressive studentaggressive student who takes fairly high calculated who takes fairly high calculated

riskrisk to influence others to influence others to satisfy to satisfy his hidden agendahis hidden agenda

HMHM + + BSE BSE + HSO + + HSO + HEHE + + LSALSA


CHARACTER BUILDING

• Web the KYKO personality Profile of the student

• Identify the strengths and improvement needs for parenting and counseling


Example of Student Diagnostic

KYKO formula for studentKYKO formula for student

LSA + HE + HSE + LSO + EM


LOW SELF ACTUALIZING DIMENSION (LSA)

• Low need for achievement, growth, fulfillment and to find meanings in life

• Observable behavior - Lazy, irresponsible, not eager to learn, inattentive in class, lack enthusiasm, lie, cheat, etc.


LOW NEED FOR LOVE, CARE, SOCIAL

INTERACTION AND AFFILIATION (LSO)

• Observable Behavior – Aloof, insensitive, cannot get along with others, avoid social interactions, uncooperative, not helpful, etc.


HE + LSA

• Observable Behavior -Bully, Violent, Brag, Hot-tempered, Haughty, etc.


LSA + LSOLSA + LSO

• Observable Behavior - Hostile, Revengeful, Envious, harbors hatred, etc.


LSA + HSELSA + HSE

• Observable behavior- Fussy, picky, grumble, fault finding, etc


TREATMENT• PARENTING – Parents plans a course of actions to

correct the deviant behavior

• COUNSELING – Counselor develops a counseling program to correct deviant behavior

• REWARDS – when the student self-actualizes

• DISCIPLINE - When both parenting and counseling fails

• PUNISHMENT –as a last resort when discipline fails to correct the deviant behavior


Career GuidanceCareer Guidance

HMHM

K K YY K K OO

HEHE Environment-Field work

-Hap-hazardous

-Irregular hours

-Shift work

Adaptability

HSEHSE

HSOHSOLSELSE

- Take Charge

- Lead

- Driver

- Work with Data, Figures, Facts, Operational Process, Accuracy, Precision, Office Work

- Work with People

- Team Player


CAREER GUIDANCE• Identify the KYKO personality ProfileExample – HSA + HSO + LE + LSE + EM

• Sales• Customer service• Social services• Hospitability services• Health Services


PSYCHOLOGY KYKO CUSTOMISATION DEVELOPMENTIDENTIFY BENEFITS

INSTRUMENTATION

5 D

SA

M

SE

SO

E

PARENTING

COUNSELING & GUIDANCE

-DISICPLINE

-CAREER GUIDANCE

Various Product

KYKO Student parent

KYKO Uni-students

KYKO hire teacher

KYKO Select

Leadership

Students Course Advisory

….many more

Important/Key

Factor’s

Traits

Characteristic

Strengths

ImprovementNeeds

Job Preferences

Occupational Interests

and others

-Develops a strong dynamic personality

-Better academic performance

-Improve leadership qualities

-Improves social skills

-Improves planning and organizing skills

-Able to adapt to people and situations

TAXONOMY

THEORETICAL

CONSTRUCT

KYKO DEVELOPMENT, CUSTOMISATION & APPLICATION METHODOLOGY



KYKO Psychometric Instrument

A powerful tool to A powerful tool to identify personality identify personality types using the dynamic types using the dynamic interactions of spider interactions of spider webs that goes beyond webs that goes beyond reading human reading human behaviour to make behaviour to make things happen.things happen.

Psychometric InstrumentPsychometric Instrument

KYKO Products & Services


1. Psychometric Instrument for assessing personality profile for:-

Counselinga) LSA + HM + HE + LSO + HSEb) ESA + EM + HE + ESO + LSEc) HSA + HM + EE + HSO + LSE

Career Guidance – Medicinea) HSA + HM + HSO +EE + ESEb) ESA + LM + LE + HSO + HSEc) LSA + LM + EE + LSO + HSE

Parenting Personality Development Program Career Guidance

KYKO Products & Services (cont’d)


2. KYKO Training Packages2. KYKO Training Packages KYKO Fundamental ProgramKYKO Fundamental Program Transfer of know how and why how and the use of KYKO for Personal development Transfer of know how and why how and the use of KYKO for Personal development

pertaining to the Human Factorpertaining to the Human Factor

Other KYKO Skills Development Programs Other KYKO Skills Development Programs a) KYKO for Leadershipa) KYKO for Leadership Example : Predict Leadership style using KYKO Personality FormulaExample : Predict Leadership style using KYKO Personality Formula HE – autocratic and authoritative styleHE – autocratic and authoritative style HSO – participative, democratic and supportive styleHSO – participative, democratic and supportive style HSE – bureaucratic styleHSE – bureaucratic style LSE – Laissez faire styleLSE – Laissez faire style HM – Situational StyleHM – Situational Style

HE + HSA = A Leader who pushes himself and others to produce resultsHE + HSA = A Leader who pushes himself and others to produce results b) KYKO for Change Managementb) KYKO for Change Management c) KYKO for Conflict Managementc) KYKO for Conflict Management d) KYKO for Customer Serviced) KYKO for Customer Service e) KYKO for Interpersonal Relationshipe) KYKO for Interpersonal Relationship

KYKO Products & Services (cont’d)


3. KYKO Consultancy Services3. KYKO Consultancy Services (Pertaining to Personality Profiling)(Pertaining to Personality Profiling)

Personnel DevelopmentPersonnel Development Job FitJob Fit Career Succession PlanningCareer Succession Planning Career PathCareer Path PromotionPromotion Personal DevelopmentPersonal Development Restructuring/RedeploymentRestructuring/Redeployment

No. Products Name Statement Industry

1 Call Agents 100 Call Centre

2 Team Leader / Supervisor 150 Call Centre

3 Centre Manager 150 Call Centre

4 Quality Assurance Manager 150 Call Centre

5 Human Resource Executive 150 Call Centre

6 Customer Service Operations Manager 150 Call Centre

7 Operations Analyst and IT Support 150 Call Centre

8 Customer Master Data Quality Analyst 150 Call Centre

9 Customer Master Data Team Leader 150 Call Centre

10 Quality Assurance Team Leader 150 Call Centre

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11 Customer Service Executives 100 All Industry

12 Technical Sales & Marketing 150 Machinery & Automation

13 Quality Assurance Senior Executive & Manager

150 Machinery & Automation

14 Human Resource Executive & Manager 150 All Industry

15 Customer Service Manager 150 All Industry

16 Operations – Technical Support 150 Engineering

17 Second Career – Non Officer 100 Military

18 Second Career – Officer 150 Military

19 Kyko Manage 150 HR Mgt / Consultancy

20 Kyko Upper Management 200 HR Mgt / Consultancy

21 Student Course Advisory 80 Education

22 Job Matrix Selection 80 Education

23 Kyko Higher Education – Students 80 Education

24 Kyko Parent – Student 80 Education (Secondary)


25 Sales & Marketing Recruits 80 Sales & Marketing

26 Sales & Marketing Professional 100 Sales & Marketing

27 Sales & Marketing Manager 150 Sales & Marketing

28 Human Resource Manager 150 HR Mgt / Consultancy

29 Kyko Entrepreneur 200 All Industry

30 Kyko Cadet Pilots 100 Aviation

31 Second Career – Non Officer ( B.M ) 100 Military

32 Second Career – Officer ( BM ) 150 Military

33 Kyko Peribadi Pelajar 80 Education (Secondary)

34 Kyko Manage – Bahasa Indonesia 200 HR Mgt / Consultancy

Bahasa Malaysia

Bahasa Indonesia

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How to Use SoftwareHOW TO USE KYKO SoftwareHOW TO USE KYKO SoftwareSTEP 1 …… STEP 1 …… Log on to websiteLog on to website

STEP 2 …… STEP 2 …… Enter User ID & PasswordEnter User ID & Password sample

xxxxxx

STEP 3 …… STEP 3 …… Click Log InClick Log In

Tenaga Nasional BhdTenaga Nasional Bhd Carsem (M) Sdn Bhd, IpohCarsem (M) Sdn Bhd, Ipoh Hong Leong Yamaha Motor Sdn BhdHong Leong Yamaha Motor Sdn Bhd OMRON Electronics Sdn BhdOMRON Electronics Sdn Bhd Sony Electronics Sdn Bhd, PraiSony Electronics Sdn Bhd, Prai Matsushita Electronics Motor Sdn BhdMatsushita Electronics Motor Sdn Bhd Road Builder Holdings BhdRoad Builder Holdings Bhd Kurnia Insurance BhdKurnia Insurance Bhd Toyochem BhdToyochem Bhd MINDEF - JHEVMINDEF - JHEV Open University MalaysiaOpen University Malaysia

KYKO Prominent Clienteles (Local)


PT Telekomunikasi Tbk, IndonesiaPT Telekomunikasi Tbk, Indonesia PT Perkebunan Nusantara V, IndonesiaPT Perkebunan Nusantara V, Indonesia PT Adiputera, IndonesiaPT Adiputera, Indonesia Bank Negara IndonesiaBank Negara Indonesia Bank Internasional IndonesiaBank Internasional Indonesia Shell Share Services Center (SSSC), Shell Share Services Center (SSSC),

PhilippinesPhilippines

KYKO Prominent Clienteles (Overseas)
