The easiest way to find legal help.
Wednesday, November 6, 13
ProblemIt’s difficult to find legal help that is
Personalized
Accessible
Affordable
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Problem
that is highly fragmented
A huge market
49% of lawyers in private practice are solo practitioners
$100B annual market for small biz and consumer legal services
operates inefficiently
Why is this the case?
and drives up prices.
Prices are inflated due to high client acquisition costs
$100B
Efficiency
Prices
Wednesday, November 6, 13
SolutionAggregate small legal service providers onto a single platform
Make it easy for consumers to connect with them and solicit legal services
Decrease client acquisition costs for solo practitioners and small law firms
Bring the market online to create efficiency.
Enable greater accessibility to legal services at competitive prices
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ProductA marketplace where people can connect with local lawyers and receive personalized price quotes for the legal help they need.
Fill out a questionnaire Get bids from lawyers Compare, communicate, and hire
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Solves Needs on Both Sides
CONSUMERS
Price Transparency
Personalized Services
Competitve Prices
Efficient Client Acquisition
Measurable ROI
Highly Qualified Leads
More Exposure and Client Volume
Accessibility
LAWYERS
Wednesday, November 6, 13
TeamAaron George Michael Chasin Stas Baydakov
• BS$in$Biology$+$University$of$Arizona,$Summa$Cum$Laude$
• Founder$and$CEO$of$AppVenturous,$LLC$
• 3+$years$experience$developing$mobile$apps$and$games$
• Focus:$UI/UX,$product,$user$acquisiKon,$vision,$strategy$
• JD$+$Loyola$Law$School$• MBA$+$Loyola$Marymount$University$
• Previous$business$experience$founding/selling$event$planning$company$
• President$and$Sole$Founder$of$ZBT$Fraternity$chapter$at$UNC+CH$
• Focus:$biz$dev,$sales,$partnerships,$fundraising$
$$$$ • BA$in$Business$+$UC$Santa$Barbara$
• 15+$years$of$experience$in$coding/website$development$
• Previous$founder$experience$running$a$web$development$company$
• Focus:$front$end$&$back$end$development,$analyKcs$
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Main Competitors
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Differentiation
PersonalizationBased on specific needs and budget
TransparencyLawyers/clients can screen one
another before interacting
BreadthCovers all major areas of law
PricingA free service for consumers
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Market Size
$300B $100B $2.5BTotal annual market forlegal services in the US
Annual market forconsumer & smallbiz legal services
Estimated annual marketingspend for small
law firms
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Business Model
Monthly fees to be featured or promoted within particular practice areas and jurisdictions
Lawyer Advertising
Fees for qualified leads when a client contacts a lawyer after receiving a bid
Pay-per-Contact Lead Gen Fees
SaaS model, with tiered monthly fees for access to different features and tools
Lawyer Subscriptions
3 revenue sources
Wednesday, November 6, 13
Investment Opportunity
Advertising, marketing, and PR to generate awareness and acquire users
Hiring 2 more engineers to continue building and improving the platform
Primary use of proceeds:
Seeking a $1.3M series seed investment (24 month runway)
Wednesday, November 6, 13