FUTURE OF LCD TV

GROUP-3

SECTION-A

What is LCD TV?

Liquid-crystal display televisions (LCD TV) are color television sets that use LCD technology to produce images

Produces colored image by selecting filtering a white light

Thinner and lighter than CRTs of similar display size

The concept of LCD was 1st brought up by Philips

UPPER LEVEL:-

MIDDLE LEVEL:-

LOWER LEVEL:-

CUSTOMER ACCEPTANCE

HIGH QUALITYHIGH PRICETECHNICAL SAVVYNICHE CUSTOMERS WHO ARE QUALITY CONSCIOUS.

CUSTOMERS ARE FROM UPPER MIDDLE CLASSTECHNOLOGY DOESNOT MATTER(CRT TV REPLACEMENT)PRICE MATTERSPRODUCT MOVEMENT FAST

MIDDLE CLASSPROPER REPLACEMENT OF CRT TV

DIFFERENT BRANDS

UPPER LEVEL

MIDDLE LEVEL

LOWER LEVEL

HITACHISHARP PANASONIC

SAMSUNGSONYLGPHILIPS

VIDEOCONMOSERBAER

SWOT ANALYSIS OF LCD TV

STRENGTHS:-

CHOOSE LCD TV FOR:- Better brightness and

contrast ratios in “real world” settings.

Wider viewing angles mean a wider audience with no image distortion.

Smaller sizes available to put anywhere in your home, garage

Small screen sizes offer under counter, ceiling and small space installation.

Lighter weight makes installation easier and less expensive.

More energy efficient.

LCD TV PLASMA TV

SCREEN SIZE 10”-47” 32”-80”

VIEWING ANGLE UPTO 178 DEGREE UPTO 160 DEGREE

THICKNESS AS THIN AS 2” AS THIN AS 3”

BURN-IN NO YES

LAMP LIFE 50000 HOURS(approx) 30000-40000HOURS(approx)

POWER CONSUMPTION

Significantly lower than plasmas & operate in cooler temperature

Use more power& operate at higher temperature

WEIGHT Significantly lighter than plasmas

Fairly heavy, require additional support for wall mounting

INSTALLATION Wall,ceiling,under counter in the garage

Wall or ceiling weight requires professional installation.

COMPARISON BETWEEN LCD & PLASMA:-

WEAKNESSES:-

Motion response time- The ability for an LCD TV to display fast moving objects has been a weakness of LCD technology

Contrast ratio- A good contrast ratio to have in an LCD TV is 1,500:1 or higher. Anything less than 1,500:1, especially on a set that is 32-inches or larger, may not provide an optimum viewing experience.

Screen Size:- Currently, the largest LCD televisions available to the general consumer are in the 65-inch screen size, while the largest Plasma television available for sale for commercial purposes currently is a 103 inch model from Panasonic's Business Division.

Cost of production:- In larger screen sizes, LCD televisions are more expensive to produce than Plasma televisions

OPPORTUNITIES:-

High Definition (HD) Driving Demand:- The move to HD is proving a key driver for the growth of the world LCD markets, with cable and satellite providers offering more channels in HD

Reduced Prices:- The continuous reduction in LCD prices has proved a major driver for the LCD market as it has opened up new markets, such as India and China, which were earlier inaccessible because of price barriers

Next-generation Gaming Consoles:- HD LCD TVs are recommended bymost retail and media outlets for gaming

THREATS:-FUTURE TECHNOLOGY OF TV

OLED (Organic light emitting diode)•Sony introduced this technology in 2008•It doesn’t required backlighting•Allow less power consumption•Screen are so thin and so flexible that one can roll them up like a carpet•We will have OLED based TV in our living room around 2015

SED(SURFACE CONDUCTION

ELECTRON)

LASER TV:- The laser technology claims that

the technology will allow displays with a richer, more vibrant colour palette than the conventional plasma, LCD or CRT displays

They also claim the displays will: - be half the weight and cost of

plasma displays - require around 25% of the

power required by Plasma displays

- be very thin like plasma and LCD displays are today

- have a very wide colour gamut, twice that of current HDTV's.

- have a 50,000 hour life - maintain full power output for

the lifespan of the laser, resulting in a picture that doesn't progressively degrade over time (which happens with technologies such as plasma, LCD and CRT)

3DTV:-

IT create an ability to present viewer with two slightly different imageOne for the left eye and one for the right eyeAuto-stereoscopic display is being used

HALOGRAPHIC T.V:-

Image project outward from TV as they appear to float in mid air

one could walk around a specific object and look it from behind or can put himself in middle of

the action.

“FUTURE OF LCD NOT OVER”‘The next generation of LCD TVs will be led by LCD TVs themselves’

STRATEGIES:-THE NEXT GENERATION LCD TV:

Sharp Unveils Next-gen LCD TV, which is claimed to be:- •integration of the essence of the latest LCD technologies

•the performance characteristics relating to picture quality, thinness and environmental performance (power consumption) will be significantly improved

•contrast ratio of 100,000:1 and a wide color gamut

•Development of technology to transmit the video signal via millimeter wave and incorporation of the technology into the prototype

GROUP-3SUPR-ASSK

Abhishek Bhattacharya

Khushbu Golechha

Md. Shahid

Priyanka Mullick

Ravi Mehta

Sneha Putatunda

Soham Majumdar