LET’S GET SALLY TO WALK BY BENJY MERCER-GOLDEN

WHO IS SALLY?

Sally is a 35-year-old woman. Married with two kids. Busy lifestyle. Was in good shape 10 years ago but mediocre shape today. Interested in walking more. Uses a Walking Wizard to find her personalized style of walking. Then, to initiate this new walking habit…

①  Sally sees the walking style tailored best to her personality and lifestyle

②  Sally sets up daily calendar reminders to walk at intervals or in one chunk

③  Sally sets up “check-in” reminders at beginning and end of each day: “Have you been walking?”

④  Sally tells 5 friends about her walking goal and style and asks them to check in with her frequently about how it’s going

⑤  Sally goes to the store and buys comfortable walking clothes

⑥  Sally takes a photo of herself in the walking clothes that she likes

⑦  Sally puts this photo in 3-5 key, visible locations (desk, bedside table, car dashboard, etc.)

⑧  Sally walks 30 minutes for the first time

⑨  Sally walks again for 30 minutes

⑩  Sally walks for the 5th day in a row