Transcript
Page 1: Linked in sales solutions overview with salesforce sync

LinkedIn Sales Solutions Overview

Page 2: Linked in sales solutions overview with salesforce sync

How it worksLinkedIn Sales Solutions offers your sales and business development teams to leverage LinkedIn data and to find new business opportunities, in a more structured and strategic way.

The Lead Generator allows you to find all the relevant accounts in your vertical, and also lets you save lists of all the relevant prospects in your industry. Based on our organic LinkedIn data, your reps can now get automated updates and build lead lists that do not depreciate.

With a 360° view into accounts, reps can discover their upsell and cross-sell opportunities by identifying and mapping out key decision makers in each business line and region of your client.

New Business

Upsell

1Generate

lead lists that don’t

depreciate

2

Page 3: Linked in sales solutions overview with salesforce sync

The NetworkWhile there is tremendous value in “free” LinkedIn it prohibits members from running an unlimited number of searches and viewing an unlimited number of profiles due to its ‘Commercial Use Limit’

Sales Navigator provides access to the entire network without any restrictions. Accompanying this access is a number of filters and tools to help enhance the search experience and make it easy to find the right person

430M members 2B+ member updatesper week

Restricted Search Unlimited Search

5.4 people are Involved in the averageB2B buying decision

Page 4: Linked in sales solutions overview with salesforce sync

TeamLink enables you to leverage your company’s network to find introductions into your accounts or territory even when you’re not connected. Sales Navigator licenses will interconnect your company to create a massive pool of potential introductions.

This is an addressable market of warm and trusted introductions that you cannot access without TeamLink because your company is only [X]% connected to one another.

Your employees are connected to [X] companies on LinkedIn

Your employees are connected to [X] individuals on LinkedIn

Page 5: Linked in sales solutions overview with salesforce sync

Job changes = Selling OpportunityLinkedIn Sales Solutions allows you to track the recent job changes of your prospects and customers from both search and the news feed. This is a powerful way of engaging potential buyers and maintaining an ever-changing org chart.

Many of your current customers are moving on to new roles. You can stay informed on these jobs changes to warm up your next acquisition -- these are your ‘bluebirds.’

18 monthsThe average time beforeA DM changes roles

DMs are 60% more likely to evaluate a purchase in their first 6 months in role

Page 6: Linked in sales solutions overview with salesforce sync

Save Leads and Saved Accounts – Insights and Business IntelligenceAlbert Einstein once said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.”

From within Sales Solutions you can save prospects, partners, customers, and potential buyers to see what they are sharing and writing on LinkedIn. Additionally, you can save the companies they work for so you are consistently updated when organizations are mentioned in the news on and off LinkedIn.com – (funding, M&A, c-suite hires, etc.)

75% of B2B buyers now usesocial media to be more informed on vendors

90% of DMs say they never respond to cold calls

Page 7: Linked in sales solutions overview with salesforce sync

OwnershipLinkedIn Sales Solutions allows your company to own all of your LinkedIn subscriptions. If your online users are expensing their subscriptions and they leave your company there is no way to recover those dollars. Now you are paying for your ex-employee to prospect for one of your peers.

Your dashboard will allow you to move seats, tag users, and track usage analytics…

Page 8: Linked in sales solutions overview with salesforce sync

Integration with SalesforceTake advantage of LinkedIn integration with Salesforce CRM to automatically match LinkedIn profiles to your Salesforce records. Transform your contact records into an insight-rich display of self-authored customer profile information.

Page 9: Linked in sales solutions overview with salesforce sync

Scaling the Program“A lot of people understand social media but only a few understand how you can use it to sell”

It’s our first priority to make sure you achieve Social Selling success with LinkedIn Sales Navigator. Therefore we offer our clients full on-boarding training, Relationship Manager, and 24/7 Access to our Online Training Center.

Relationship Manager

- CUSTOMIZED TRAINING- USAGE MONITORING- DRIVE ADOPTION

Customer Success Consultant

- LIVE WEBINARS- 24/7 ACCESS TO RECORDED

SESSIONS- SELF-PACE TRAINING MODULES

Online Training Center

- PROJECT MANAGEMENT- COMPETITOR ANALYSIS- QUARTER BUSINESS REVIEWS

Page 10: Linked in sales solutions overview with salesforce sync

Social Selling Roll-Out with LinkedIn

We align our resources, to guarantee a successful roll-out of your social selling project and ensure continuous success throughout our partnership.

Signing the Contract

Intro Call with Account Manager Manager

Provisioning of Licenses

On-Boarding Training

Quarterly Management Reviews

Date

Date

Date

Date

Week 13-16 June

Define together Success plan and key metrics of the project

Agreement on the project and number of users

Activation of the licenses

- Call with Customer Success Consultant on Dashboard/Report Management

- Attend to advanced training sessions

- Success Plan review- Benchmark with competitors- Action Points from both parties- Best practices from companies from

your sector


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