TALENT SOLUTIONS

Rock Your Profile

TALENT SOLUTIONS

The Structure of a LinkedIn Profile

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Profile Picture Headline

Public URL

Recent Activity

Summary

Experience

Causes you support

Skills

Education & Additional Info

Recommendations

Connections

Groups you’ve joined

What you Follow

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Section 1: Photo, Headline, Network & Contact Details

• Use your full name, no nicknames or abbreviations

• Be creative with your headline – first thing someone reads about you

• Build your network. Network = Reach

• Add your Twitter Account (or company twitter account)

• Add your company website

• Add your preferred contact details

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Section 2: A Summary packed with passion

• 10-15 seconds to grab the attention of the reader

• Avoid the 3rd person

• Describe your professional and personal brand

• Use rich media

• Why do you enjoy working for your company?

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Add multi-media to your profileP

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Add photos, Slideshare or video to showcase your or your company’s work

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Section 3: Experience

• Summarise your role

• Briefly explain the company

• Key contributions/skills

• Avoid CV Style

• Use clear, succinct phrases

• Use rich media

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Section 4: Skills & Expertise

• List at least 10 core skills

• Endorse others and hope they return the favour!

• A good snapshot of your professional brand

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Section 5: Education & Recommendations

• Expand on your degree

• Connect with old classmates

• Raise your profile by asking for recommendations

• Recommend your colleagues

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Section 6: Insights

• Join groups to build your network

• Follow companies that interest you and keep an eye on competitor activity

• Stay up-to-date with your industry news

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Section 7: Add your published work to your profileP

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You can include links to Thought Leadership, blogs or news articles that you have been featured

or quoted in.

If the publication is hosted online, ensure to include the URL to provide a direct link to the

publication.

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Building Your Network

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The more 1st degree connections you have increases the number of 2nd degree connections

you have access to.

Keep in mind: Quality vs quantity.

Have a personal ‘connection policy’ and stick to it

Conduct an annual ‘spring clean’ of your connections

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Share Valuable Content with Your Networks

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What to share? – Well ‘curated content’– Company posts– Key Company jobs

Writing ‘long form posts’

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What happens when Jeff Weiner ‘likes’ your status update

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Groups

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Groups help further your professional brand by showcasing your interests and passions on your

profile

Joining and participating in groups increases your visibility and networking opportunities with

people with similar interests

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Stay in Touch with Your Networks

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Desktop Mobile (Connected app)

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You have control over your privacy settings

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Turn on/off your activity broadcasts

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Don't want your contacts to know that you're updating your LinkedIn profile?

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Determine who can view your activity feed

Options include: Everyone – whether they are connected to you or not Your Network – 1st, 2nd and 3rd degree connections Your Connections – only those connected to you Only You - nobody will be able to view your updates.

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Select what others see when you’ve viewed their profile The "Who's Viewed Your Profile" feature helps you understand who's been looking

at your profile in the last 90 days, how many times you have shown up in search results, and other insights.

Options:– Display name, headline, location and industry. (If you select this option you receive

the profile statistics for free, however other users will see when you’ve visited their profile.)

– Display as an anonymous LinkedIn Member. (If you select this option you will NOT receive the profile statistics for free and users will not see when you’ve visited their profile. You can get the profile statistics if you purchase a premium account.)

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Select who can see your connections

The default on this LinkedIn setting it that your first-degree connections can see all of your connections. This means that if you connect with a recruiter, they will be able to go through your contacts.

Change this setting to “Only You” to only show your connections to the people you have in common (i.e. they must already know the person to see that you have connected with them).

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Add your work email address

We recommend that you have at least one personal address and one work address registered to your LinkedIn account.

Make your work email your ‘primary’ email address in order to receive networking emails to this address.

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TALENT SOLUTIONS

Edit the frequency of emails

LinkedIn will contact you on a range of topics such as:– Messages from other members– Updates and news– Group digests– Notifications– Messages from Linked

You can choose from the following options to receive your emails:– Individual Email– Daily Digest Email– Weekly Digest Email– No Email

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Resources

The Epic List of LinkedIn Profile Tips– https://

www.linkedin.com/pulse/article/20140707184302-2633896-epic-list-of-linkedin-profile-tips

How do I edit my profile? All the answers– http://help.linkedin.com/app/answers/detail/a_id/5/kw/profile

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