Free Tips for your Recruiters & Agency
1
LinkedIn Corporation
1. It all starts with your profile.
2
Your personal professional brand:
Add a picture
Write a personal tagline
Write your elevator pitch
Point out your skills
Ask for recommendations
Own your public profile’s URL
2. Leverage your recruiters’ profiles too
3
Use the Summary section like an elevator pitch for any would-be-candidate. Use this section to give potential candidates an idea of what it’s like to work with your recruiters and the expertise at your company. Xuan even actively solicits inquiries about working for LinkedIn and includes her email address. And finally, she takes advantage of the applications you can add to your LinkedIn profile. You’ll see that she’s incorporated LinkedIn’s corporate blog via our WordPress app. We’ve seen other recruiters embed presentations, polls, Twitter feeds, and sponsored events to provide more color around what it’s like to work at their companies.
3. Utilize Groups
Join many
Participate in a few
Run one
Groups
Mining & Oil
Eng & Tech Pro’s Design
1Million +
Join many. There are more than 1,000,000 groups on LinkedIn. Join recruiting groups to stay up to speed on your job, or join groups that are relevant to your key talent pools—whether they’re focused on industry, role or function. Participate in a few. Get involved in a few select groups to brand yourself as an expert. Again, it’s all about building your personal brand as a recruiter. Don’t just post an open job or plug for your company here or there—when you participate, make sure it counts. Run one. We’ve seen our customers create groups about their companies, their industries, functional areas or niches in which they’re particularly strong—and they use these groups for employment branding, pipeline building, and even sourcing.
4. Follow companies
Follow companies in the industries that you work closely with, or companies that you’re trying to build a relationship with, to get the inside track on their hiring trends. You’ll get updates on those companies’ new hires, new job opportunities, promotions or job changes within the company, and departures from the company—and you’ll be able to see who’s hiring actively, who’s losing talent, and where their talent is coming from or going to.
5. Update your Company Page
6
Your company’s brand:
Add a logo and banner image
Fill in the details
Company description
Point out Company Specialties
Differentiate from your competition
Designate Page Admins – for company
status updates
6. Share Content - Company & Personal Status Updates
7
Where do I find content? LinkedIn Today!
8
50 characters or less drives 28% higher engagement
Less is
More
Best Practices
Think in thirds – Jobs, Industry, Career Advice
Keep it brief
Ask questions
Time your posts
Post frequently
Make it relevant
7. Add a Follow Us Company button on your own site
Download at http://developer.linkedin.com
8. Add an apply with LinkedIn button on your own site
Download at http://developer.linkedin.com
Build a community: Engage, analyze,
optimize
Analyze & Optimize
Engage Followers: Post Updates
Build community: Acquire Followers
Establish presence: Develop branding assets
xyzCo
xyzCo
Ed Franklin
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
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