Download pdf - Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand Leader, Blackbaud

LIVE & INTERACTIVEYOUR WEBSITEIN FOCUS

Raheel Gauba Manager of Online Strategy at Blackbaud

INTERNET FUNDRAISING SYMPOSIUM CHICAGO, ILLINOIS

Friday, May 30, 14

#liveInt 12

Donor Pyramid.

Friday, May 30, 14

#liveInt 13

Digital toppled the donor pyramid.

Actually, it crumbled it.Research showed we were losing up to 70 percent of our donors before they

ever moved up the ladder.

- Claire Axelrad

http://www.fundraisingsuccessmag.com/article/rip-donor-pyramid/1#Friday, May 30, 14

#liveInt

SOME INTERESTING FACTS

14

NEW!

94% of people cited web design as the reason they mistrusted or rejected a website.SOURCE: 2012 Mobile User Survey

94% of people cited web design as the reason they mistrusted or rejected a website.SOURCE: 2012 Mobile User Survey

Friday, May 30, 14

#liveInt


14

NEW!

It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website.SOURCE: BBC

It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website.SOURCE: BBC

Friday, May 30, 14

#liveInt


14

NEW!

40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy

40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy

Friday, May 30, 14

#liveInt


14

NEW!

48% of people cited a website’s design as the number one factor in deciding credibilitySOURCE: SME Website Statistics. Feb 27, 2014

48% of people cited a website’s design as the number one factor in deciding credibilitySOURCE: SME Website Statistics. Feb 27, 2014

Friday, May 30, 14

#liveInt

FOUNDATIONS OF SUCCESSFUL WEBSITES

15

UNDERLYING STRATEGIES FOR NONPROFITS:SHARE INFORMATION MORE EFFECTIVELYCOMMUNICATE IN A PERSONALIZED MANNERSUPPORT ORGANIZATIONAL GOALSBUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS

Friday, May 30, 14

#liveInt

IT’S THE ERA OF SIMPLICITY & USABILITY

16

Aaaah!

No more blinged

out websites!The KISS principle is more important than ever before - Regardless of taste!Simple rule: If a child can’t use it, it’s probably too complex!

Friday, May 30, 14

#liveInt

GO MOBILEOR GO HOME!

17

More people are browsingyour website using a mobiledevice than ever before...ARE YOU READY FOR THEM?FACT:Mobile usage willtrump desktop webusage in 2014.source: tag.microsoft.com

Friday, May 30, 14

#liveInt

YOUR SUPPORTERSARE SOCIAL...HOW ABOUT YOU?

18

Focus on ENABLEMENT

Announcementsvs. Conversation-starters

Communication Kits

Friday, May 30, 14

#liveInt 19

CREATEVISUAL + SHARABLE CONTENT!

50% your brain isinvolved in visuals.0:01s Time it takes toevaluate a visual scene.People remember 80% ofwhat they see (20% of whatthey read).sources: Human Anatomy & Physiology 7th Edition, The SAGE Handbook of Political Communication, Syntactic Theory of Visual CommunicationCutest couples contest photo credit: ASPCA

Friday, May 30, 14

#liveInt 20

HOW ABOUT PIZZAWITH YOUR USERS?

Write down the 5 most important tasks your users need to perform on your website.Invite your most engaged audience and some staff members for lunch.Ask them to complete those tasks.Evaluate time taken and capture comments and feedback.Put plans in place to address feedback and improve task times.

Friday, May 30, 14

#liveInt 21

EMOTIONSLEAD TO ACTIONS/ blog regularly./ use powerful titles ~ be brave!/ use one engaging image (ideally)./ call out featured quotes./ calls to action should be short, simple and feel urgent.

Friday, May 30, 14

#liveInt 22

(PLEASE) TELL MEWHAT YOU HAVE ACCOMPLISHED...WHY SHOULD I SUPPORT YOU?

5,459 PEOPLE SERVED

99,299 GALLONS DELIVERED

1.2M PETITIONS FILED

76,229 LIVES SAVED (AND COUNTING)

Friday, May 30, 14

#liveInt 23

HARNESSTHE POWER OF EMAIL!

#1 Activity on Smart Phone.

But nonprofits are competing for mindshare in

the inbox

Friday, May 30, 14

#liveInt 24


86%86%87%88%

}use the internet mostly for email

Friday, May 30, 14

#liveInt 25


Sign

up

days

} High likelihood to give

Welcome series Sustainer series

$ $ $ $ $ $

$13in revenue

/ email subscriber

4xAmount of funds raisedvia multi email series

$3ROI per $1 spent

on average

Friday, May 30, 14

#liveInt 26

your turn!

Friday, May 30, 14

LIVE & INTERACTIVEYOUR WEBSITEIN FOCUS

THANK YOURaheel GaubaManager of Online Strategy at [email protected]/[email protected]

INTERNET FUNDRAISING SYMPOSIUM CHICAGO, ILLINOIS

Friday, May 30, 14