Logo Licensing: How to protect your brand while
generating revenue
Presented by LRG Prep
History of Collegiate Licensing
LRG Founded in 1991; 194 collegiate clients today; Royalty accounting & collection, trademark
enforcement, merchandising & brand development;
Emergence of High Schools at Retail
High School Licensing
7.5 Million high school athletes per year; More than 500 Million fans in attendance annually; According to USA Today Sports each high school
athlete is supported by at least 8 relatives/friends;
High School Licensing
3,491 participating high schools nationwide; More than $3 Million in royalty revenues have been
generated since the inception of the NFHS Licensing Program in 2010;
28 licensees including Nike, Under Armour, & Russell;
High School Licensing
Why License Your Logos?
• Control the use of your school name, mascot, &
logo;
• Generate royalty revenue from the sale of licensed
merchandise;
• Promote your brand and use unique logos to avoid
trademark infringement;