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LightshowWinter 2011
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Lutron Electronics
7200 Suter Road
Coopersburg, PA 18036
World Headquarters
1.610.282.3800
Technical Support Center
1.800.523.9466
To view online or to register
for your next issue visit
www.lutron.com/lightshow
Lightshow is published quarterly.
P/N 367-2109 REV B
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02The Main Story Your Shading Problems Solved
06Whats New in Energy Cellular Shades
10Featured Professional Dennis ListerDEL Motorized Solutions, Bensalem, PA
12Trends Inspiration from Color Marketing Group International
14News and Events
15Continuing Education
16How-to Guide Cellular Shades Selection Guide
LightshowWinter 2011
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2
Your ShadingProblems Solved
The Main Story
You have a lot of shades or blinds, so youdont bother adjusting many of them.
Your current automated window treatments
are noisy.
Youd like to press one button that lowers
shades, dims lights, and starts an audio-
visual system.
Problem
Our automated window treatments providetouch of a button control via keypads,
wireless remotes, and mobile devices, so you
can adjust several window treatments at one
time with a single button press.
Our automated window treatments utilize a
quiet, low-voltage drive, so movement
isnt disruptive.
You can integrate our automated window
treatments with third-party control systems for
one button control that will lower shades,
dim lights, and start a movie.
Lutron Solution
Noisy shades?
Complex architecture?
Limited fabric choices?Chances are, youve probably experienced
your share of issues with window treatments.
So weve compiled a list of problems that
might sound familiarand how Lutron
automated window treatments can provide
just the right solutions.
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Problem
You have windows that are difficult to reach.
Lutron Solution
Having automated control also means you
can cover windows that are hard to reach.
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4 The Main Story
Due to the architecture in the room, youcant run wires for automated shades.
Our cellular shades are wire-free, so theyre
ideal for challenging situations. Theyre also a
great design solution for applications where
running wire would be cumbersome, such as
with French doors.
Your Venetian blinds arent very versatile.
The stackback from traditional drapery
obstructs your view.
You frequently need to replace the battery
in your shade.
Our Venetian blinds provide independent
control of blind height and slat angle.
Our blinds also feature independent tilt and lift
control, and ensure that the tilt position between
adjacent blinds remains within 1/16th of an inch.
Our Kirb vertical drapery system lifts fabric
up (instead of opening and closing from side to
side) and completely out of the way, eliminating
stack back.
Our new cellular shades have a 3-year battery
lifemuch longer than other battery-powered
shades currently available.
For more information, please visitwww.lutron.com/shadingsolutions.
Problem
Problem
Lutron Solution
Lutron Solution
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Fabrics and Materials
Problem
You want a lot of choices in terms of styles,
fabrics, and materialsbut you also want
outstanding technology, too.
Lutron Solution
We provide a variety of shading solutions
combined with cutting edge technology that
always performs reliablywhether youre
controlling only shades, shades and lights, or
shades, lights, and other systems.
Roller Shade Fabrics
Available for roller shades and tensioned shades
Soft Fabrics
Available for Roman
shades, drapery, Kirb
Slats
Available for
Venetian blinds
Cellular Shade Fabrics
Available for cellular
shades
Woven Woods
Available for
Roman shades
Tensioned
shades
DraperyRoller
shades
NEW!
Cellular shades
Kirb
verticaldrapery
system
Roman
shades
Venetian
blinds
The Classico CollectionThe Gallery Collection
The Avant CollectionTM
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6 Whats New in Energy
Cellular
Shades
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When it comes to preventing heat loss,these shades can make a huge impact.
You already know that shades are an effortless
way to conserve energy. Simply lowering them in
the summer prevents the suns harsh rays from
heating up a room (and causing air conditioning
to work overtime), while raising them in the
winter captures heat from those rays.
But now there are new shades in town
shades that provide even greater energy
savingsso much more, in fact, that they can
double the R value of a triple-pane window.
The game-changer?
Lutron cellular shades.
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Double air pocket Allow some light to filter into the space Save energy by trapping heat between air
pockets in cells R Value = 3.6
Double-cell light-filtering shades
8 Whats New in Energy
Single-cell light-filtering shades
Single air pocket Transform harsh daylight into a soft,
filtered glow Provide varying levels of privacy R Value = 3.5
Single air pocket Soften intense rays Preserve some exterior view R Value = 0.7
Single-cell sheer shades
Single-cell room-darkening shades
Aluminum lined single air pocket Block light from entering into a space Create complete privacy from the outside Aluminum lining provides added
energy efficiency R Value = 4.3
Styles
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These wire-free, battery powered shades have
air pockets that trap heat, providing superior
insulation. Cellular shades come in a variety
of styles, and as you can see from the chart
above, deliver varying R values depending on
the style. (R values are a measure of thermal
resistance; the larger the R value, the more
effective the product.)
Adding a room-darkening, single-cell shadeto a single-pane window, for example, can
increase that windows R value more than
five timesgiving it a better R value than a
shade-less, double-pane, low-e argon window.
And that R value is also better than a triple-
pane, low-e window without any shades at all.
(Obviously, you need to lower cellular shades
in order to capitalize on their energy-saving
benefits.)
0.7 0.9 3.4 3.5 3.6 4
Sheer
Single-Cell
Lutron cellular
shade styles
Crush
Single-Cell
Woven
Single-Cell
Light-
Filtering
Single-Cell
Light-
Filtering
Double-Cell
Roo
Dar
Sin
is the capacity of an
insulating material to
resist heat flow. The
higher the R value,
the greater the
insulating power.
A typical dual-pane
window has an
R Value of 2.0.
R Value
Of course, when you choose Lutron cellular
shades youre not only getting shades with
terrific insulating properties, youre also getting
the added benefits of motorization, toogiving
you more flexibility with daylight control.
For more detailed information on Lutron
cellular shades, please visit
www.lutron.com/cellularshades.
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0 Featured Professional
Dennis ListerDEL Motorized Solutions, Bensalem, PennsylvaniaThis edition we talked to Dennis Lister, President
of DEL Motorized Solutions. Recognized as
one of the leaders in the motorized window
treatment industry, DEL offers a full staff of
in-house fabricators, project designers,
customer service staff, support technicians,
and system installers.
Are your design services strictly
residential, or do you do some
commercial design, as well?
Our primary focus is in servicing the high-
end market (residential and commercial). We
believe that a philosophy of customer first will
allow our business to grow organically through
referrals. Although the larger portion of ourbusiness derives from the residential market,
building a strong partnership with our clientele is
the crucial component to providing products for
both residential and commercial projects.
Are clients requesting more standalone
motorized shades or motorized shades
that are incorporated into a system?
In years past a standalone system was generallywhat clients requested. However, as with
modern day cell phones, more and more we
require systems that are smarter to fit our
clients contemporary, technology forwarded
thinking. When given the choice, a majority
of our clients would prefer a system with
integration options that are scalable, allowing
them to build on the system as desired.
Featured Professional:
Are there particular rooms in a home
where clients request motorized
window treatments more than
other rooms?
Although any room with a window is a good
candidate for motorized window treatments,
we have found our clients primary requests
are for rooms with function, such as family
rooms, bedrooms, and home theaters. Having
uncontrolled ambient light can be detrimental
to the purpose and efficiency of a room. We
also use our motorized shading products in
rooms with large or numerous windows, as
well as areas where exposed cords are not
aesthetically pleasing.
Are your clients predominantly asking
for motorized window treatments to
solve problems (such as hard to reach
windows), for convenience, or simply
because of the wow factor motorized
window treatments can add to
their residence?
I believe many customers come looking for
motorized window treatments to address a
specific need such as hard to reach windowsor the wow factor, but quickly learn after
living with the system that motorized window
treatments greatly improve their lives. The
versatility an automated product creates makes
it invaluable for energy efficiency, convenience,
aesthetics, and safety as well as the
wow factor.
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photos courtesy of DEL Motorized Solutions
Why do you choose to use Lutron products?
Its critical for us to align ourselves with companies
who share our drive for customer satisfaction. So
the choice to align with Lutron was clear, as the
companys name is synonymous with quality. Lutron
manufactures products that are simple to install and
program and require no maintenance. Their intuitive
systems keep us a step ahead of the competition.
What do you think about Lutrons new
cellular shade in terms of a new business
opportunity for you? What sort of different
markets do you think it will allow you
to enter?
Lutrons new cellular shade will definitely have an
impact on our ability to effectively reach and compete
in the entry-level motorization market. This shade
offers customers a quiet, high-quality product while
staying within their budget.
Can you share an application where youve
used automated window treatments in areally cool way?
One project that comes to mind was located in a
beach community. The client wanted to have a home
theater installed in his family room. The problem was
that this massive beachfront home was built using an
open floor plan, so there werent any walls separating
the living room, dining room, kitchen, and family
roomswhich made the possibility of darkening
the area for movie viewing improbable. To further
complicate the matter, the house was built using a
radius. We designed a system in which large shades
built into and hidden within pockets lowered from the
ceiling on three sides, creating a room. We achieved
complete blackout on a project that was thought to
be impossible.
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2
Spotlighton styleA look back at the
colors of 2011
With a new year right around the corner, we though
it might be fun to review the colors that were
prominent in this years designs, courtesy of the
Color Marketing Group.
Residentially, consumers saw brighter, clearer colors
in a reflection of optimism. The red/yellow/orange
spectrum introduced:Achiote, an intense retro
red, taken from the Latin American berry, as well as
Fire Chi, an energetic orange, which represented
abundance, and Honey Moon, a vintage yellow,
which combined butter and ochre.
Trends
Consumer Next Colors
Achiote
Munsell: 7.5R 4/14
Pantone Textile: 18-1555 TPX
RAL: 030 40 60
NCS: S 1580-Y90R
LAB: 41.1, 61.3, 43.0
sRGB: 175, 34, 32
Lichen-It
Munsell: 5GY 7/4
Pantone Textile: 15-0326 TPX
RAL: 110 70 20
NCS: S 3020-G50Y
LAB: 67.1, -9.6, 20.3
sRGB: 161, 165, 126
Urban Gentry
Munsell: 10PB 4/6
Pantone Textile: 18-3838 TPX
RAL: 300 30 30
NCS: S 4040-R60B
LAB: 38.5, 15.2, -26.7
sRGB: 92, 89, 137
Tail Feathers
Munsell: 7.5PB 6/2
Pantone Textile: 16-3907 TPX
RAL: 300 60 05
NCS: S 3010-R60B
LAB: 63.7, 1.4, -5.4
sRGB: 153, 155, 165
Tradicin
Munsell: 5PB 3/2
Pantone Textile: 19-4023 TPX
RAL: 280 20 10
NCS: S 8005-R80B
LAB: 26.5, -1.2, -8.2
sRGB: 56, 65, 76
Cementatious
Munsell: 5YR 7/1
Pantone Textile: 14-1305 TP
RAL: 060 60 05
NCS: S 3005 -Y80R
LAB: 70.3, 3.9, 5.1
sRGB: 182, 169, 163
Green Thumb
Munsell: 10G 5/4
Pantone Textile: 18-5622 TPX
RAL: 170 50 15
NCS: S 5020-B90G
LAB: 47.1, -18.1, 1.8
sRGB: 85, 121, 107
Tetra
Munsell: 5B 6/8
Pantone Textile: 16-4427 TPX
RAL: 220 60 40
NCS: S 2050-B10G
LAB: 56.6, -27.6, -27.8
sRGB: 0, 157, 182
Blustalgia
Munsell: 2.5PB 4/4
Pantone Textile: 19-4227 TP
RAL: 240 40 10
NCS: S 6020-B
LAB: 37.2, -6.5, -13.7
sRGB: 63, 95, 109
Fire Chi
Munsell: 8.75R 5/12
Pantone Textile: 17-1456 TPX
RAL: 040 60 60
NCS: S 1070-Y80R
LAB: 57.6, 52.8, 43.6
sRGB: 218, 92, 67
Habaa
Munsell: 2.5YR 4/6
Pantone Textile: 18-1140 TPX
RAL: : 050 40 30
NCS: S 5030-Y50R
LAB: 43.7, 20.7, 24.6
sRGB: 140, 88, 64
Honey Moon
Munsell: 10YR 7/8
Pantone Textile: 15-1142 TP
RAL: 70 60 50
NCS: S 2050-Y20R
LAB: 68.9, 15.1, 53.9
sRGB: 213, 150, 69
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Contract Next Colors
Incognito
Munsell: 10YR 7/1
Pantone Textile: 14-4501 TPX
RAL: 060 70 05
NCS: S 2005-R20
LAB: 74.5, 1.6, 6.0
sRGB: 190, 182, 172
Tattoo
Munsell: 2.5R 2/2
Pantone Textile: 19-1619 TPX
RAL: 350 20 10
NCS: S 8010-R10B
LAB: 16.4, 10.7, 0.9
sRGB: 54, 35, 41
Pzazz
Munsell: 10P 5/10
Pantone Textile: 18-3230 TPX
RAL: 330 50 35
NCS: S 2050-R40B
LAB: 48.1, 36.1, -15.4
sRGB: 153, 93, 144
Lip Sync
Munsell: 5R 4/12
Pantone Textile: 18-1550 TPX
RAL: 030 40 60
NCS: S 2060-R
LAB: 45.0, 52.9, 25.9
sRGB: 175, 65, 68
Bounce Back
Munsell: 8.75R 5/12
Pantone Textile: 18-1445 TPX
RAL: 040 40 60
NCS: S 1080-Y80R
LAB: 51.9, 54.9, 47.3
sRGB: 203, 75, 46
Quiet Riot
Munsell: 5PB 5/8
Pantone Textile: 18-4039
RAL: 260 50 30
NCS: S 1555-R80B
LAB: 52.9, -2.9, -38.3
sRGB: 72, 139, 192
Cashmere
Munsell: 7.5YR 7/4
Pantone Textile: 15-1317 TPX
RAL: 060 60 20
NCS: S 2020-Y80R
LAB: 69.5, 10.0, 21.4
sRGB: 197, 160, 132
Utility Chic
Munsell: 5GY 4/1
Pantone Textile: 18-0515 TPX
RAL: 100 40 05
NCS: S 6502-Y
LAB: 42.2, -2.0, 6.7
sRGB: 101, 100, 88
Diva
Munsell: 7.5PB 3/10
Pantone Textile: 19-3955 TP
RAL: 290 30 40
NCS: S 3060-R70B
LAB: 32.9, 17.3, -49.1
sRGB: 50, 81, 158
White Oak
Munsell: 2.5Y 8/2
Pantone Textile: 13-1009 TPX
RAL: 080 80 20
NCS: S 1510-Y30R
LAB: 80.9, 2.9, 18.6
sRGB: 218, 196, 166
In the Trenches
Munsell: 7.5Y 5/2
Pantone Textile: 17-0620 TPX
RAL: 095 50 10
NCS: S 5010-Y10R
LAB: 49.7, -0.3, 16.2
sRGB: 127, 116, 91
Primal
Munsell: 7.5G 3/4
Pantone Textile: 19-5513 TP
RAL: 170 30 15
NCS: S 6020-G
LAB: 31.4, -16.6, 3.3
sRGB: 50, 82, 67
Green, blue, and purple also had their share of
colors that popped. Lichen-It, a mossy green,
was a color directly derived from nature, as
opposed to being a pumped-up green. Green
Thumb was a stylish blue-green that spoke of
self-assurance. Tetra, an aqueous blue-green,
was inspired from the Caribbean islands, while
muted Blustalgia lent a hip, urban attitude to
blue. And going beyond navy was inky blue-
black Tradicin. Urban Gentry, a sophisticated
violet, was an intense shade that worked with
either warm or cool neutrals.
Residential colors gave a nod to earth tones,
too, with warm, coppery brown Habaa, stone-
colored Cementatious, and mid-tone gray Tail
Feathers.
Commercial colors also saw a mix of bright
colors along with colors that represented natural
materials, including Bounce Back (red), Quiet
Riot (blue), Incognito (Gray), and Tattoo (black).
This palette represented energy as well as a
trend toward all things homegrown.
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4
Cellular Shades Take Center Stage
Lutrons battery powered cellular shades
created a lot of buzz after their introduction
during this years CEDIA Expo. Writers and
editors from CE Pro, Custom Retailer, Electronic
House, GeekBeat.TV, HomeTechTell.com,
Home Theater, and many more, all touted the
innovation, benefits, and low price point behind
our newest shading solution.
Editor Darryl Wilkinson from Home Theater
noted the shades were exciting because theyre
motorized, affordable, cordlessand he can
install them himself. And a headline from CE Pro
stated Lutrons Battery Powered Shades: This
Changes Everything.
News and Events
News and Events
Sivoia QS Venetian Blinds Big Winner
Our Sivoia QS Venetian blinds with independent
tilt and lift control were honored with three
awards at this years CEDIA Expo:
CustomRetailerEXC!TE Award
CEDIA Manufacturers Excellence Award
Best New Product
CE Pro Best Award
Upcoming Events
February, 2012
NAHB International
Builders Show
February 8 11, 2012
Orlando, FL
Upcoming Designer
Showroom Events
Massachusetts
Wolfers - Allston, MA
Lucia - Lynn, MA
Connecticut
Connecticut Lighting -
Hartford, CTKlaffs - Norwalk, CT
New Jersey
Feldman Brothers -
Paterson, NJ
Warshauer Electric -
Tinton Falls, NJ
New York
Revco - Southampton, NY
Pennsylvania
Denney Electric - Ambler, PA
Cooper Electric - Bethlehem, PA
Virginia
Dulles Electric - Sterling, VA
Dominion Electric - Laurel, MD
*Dates are subject to change.
For more information or to
register for these events, email
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Increase your knowledge about the latest in
sustainable light sources, residential shading
solutions, and light control systems by taking
advantage of the following courses:
Available Now
Let the Sun Shine In
Residential Shading 101
In this course youll learn how to describe theeffects of daylight in a residential space. Youll
also learn how automated window treatments
can help utilize daylight to enhance comfort,
while saving energy and complementing
aesthetics. This course is a prerequisite for
Specifying Fabrics for Motorized Shading
Systems 201.
Home, Green Home
Energy Audits in the Home 101
This course will teach you how to conducta basic home energy audit. With a simple
but diligent walk-through, you can quickly
find energy hogs that typically require small
upgrades that are easy to retrofit.
Coming Soon
Smart, Simple, Sustainable
Residential CFL, LED and Halogen
Light Control 102
Here youll learn about the features and benefits
of CFLs and LEDs as general light sources, theapplications where such sources work best in
a home, and your options for controlling these
light sources. Youll also learn about the Energy
Independence and Security Act and how it will
affect the marketplace.
Continuing Education
Continuing Education
For more information about CEUs please
visit www.lutron.com/lci. If youd like
to schedule a CEU event for your firm,
please contact the Lutron Continuing
Education Team at [email protected] or
call 610.282.6280.
The Lighting Renaissance I
Add Value to Your Job with a Light Control
System 101
This course covers the basics of controlling
daylight and electric light through shading,
switching, and dimming technologies to ensure
space aesthetics, energy efficiency, and
occupant comfort. This course is a prerequisite
for Add Value to Your Job with a Light Control
System 201.
The Lighting Renaissance II
Add Value to Your Job with a Light Control
System 201
In this course youll learn how to identify the
characteristics and dimming capacities of
different types of lighting loads to ensure they
operate safely and at their optimum levels. Youll
also learn how dimmers work, the benefits of
dimming, and how dimming contributes to an
energy-saving, sustainable design.
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Do you want to mount onto or above the trim?
If mounting above trim, you may need spacers.
Order height:Order width:
Residence: ______________________ Room: ______________________Window(s): __________________
Inside Outside
inchesinches
inchesinches
inches
onto trim above trim spacers
inches
inches
(Smallest of the three measurements) (Largest of the three measurements)
inches
Inside Mount Measurements Depth of window must be at least 1.5 in. to use inside mounting option.
Do not make any deductions from the width! Lutron will take necessary deductions on inside mounted
shades to allow room for proper operation.
Lutron will make NO additions or deductions to the height measurement.
AD
DB
EE
A
B
C
C F
F
Outside Mount Measurements The height and width of the shade are up to you.
Step 1 Select Mounting Option
Step 2 Measure Width and Height
6
LutronSerenaTM Remote Controlled Cellular Shade Selection Gui
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Please note: Product options may vary depending on application and intended use. For more technical information, reference
www.lutron.com/serena or work with your Lutron qualified installer. Product availability is subject to change.
Batteries Plug-in
RF Control Single group IR
Manual
Step 5 Select Stand Alone Control
Step 4 Select Power Options
4-group IR
Single-cell
Light-filtering Point-bonded
Spun Lace
Crush
Woven
Point-bonded
Spun Lace
Spun Lace
Point-bonded Spun Lace CrushSheer Woven
Double-cell
Light-filtering
Single-cell
Room-darkening
Fabric Color: ___________________________________________________(see cellular shade fabric binder)
Step 3 Select Pleat Style and Fabric
Single-cell
Sheer
Sheer
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Lutron Serena remote controlled cellular shades: Are easy to retrofit
Utilize store-bought batteriesand our TriathlonTM power technology
ensures a long, 3-year battery life Are available in a variety of colors, pleats, and textures
For more information, visit www.lutron.com/serenaor call
1.888.445.8063 for 24/7 support.
NEW! SerenaTM remote controlled cellular shades
Pico wireless control
Offer your customers an incredible value at
an affordable price: Starting at $299 list.