Transcript

Salford City College Eccles Centre AS Media Studies Foundation Portfolio

Masthead

The red masthead on the black background

shows dominance and power. The colour red

emphasises this. It is neater and more

compact; this is aimed at an older target

audience.

Main image

The main image has a ‘sex appeal’ to it. The

image draws people in with this image- almost

like a subliminal message. It is idealising the

‘perfect’ woman to the reader and this will

encourage people to read the magazine.

Model credit

The model credit at the bottom of this page is

bold and it contrasts against the black

background. It symbolises a powerful figure as

it is directly on the artist, the reader can then

find out the artist rather quickly.

Cover lines

“3 Words” advertising song by the artist. Adds

interest to the target audience as it appeals to

them. The small text could indicate that it is

almost whispering to the reader- this links in

with the main image as it adds this serious

look to the magazine.

Main cover line

Words gradually get larger, from, a small sized

text to a text that spans the full length of the

magazine front cover. It is the main focus to

the audience and it also relates to the main

image. It could highlight the genre of her

music in the way that it is the largest piece of

text on the front page- this also helps it link in

with the magazines genre.

Colour

There is a constant black and white colour

running through this with a few tinges of red

and grey. The red colour used connotes to love

which relates to the style of music that Cheryl

Cole sings about.

Typefaces

The typefaces are easy and clear to read. The

formal style of the text is simple which

indicates the target audience to be older as it is

more mature looking.

Photography Lighting

It is low lit, de-saturated and muted to add a

seductive and provocative look with the red

colour. The image has been lit slightly from the

back bur primarily from the front as this creates

minimal shadows on the artists face so the

reader can see the full image clearly.

Design Principles Used?

The Guttenberg Design Principle has been used in this

magazine front cover. The logo has been placed in

the primary optical area as this area is said to be the

first viewed area so the reader knows what magazine

they are reading. Cover lines to the right are in the

strong fallow area- this is where the reader is more

likely to read. The less important cover lines have

been placed in the weak fallow area; these will still be

read by the reader but are less important. Finally,

there has been a bit of white space in the terminal

area. This is to be where the reader will read last.

House Style

The font style is constant throughout this front page, the text size does vary but

the style used is the same. There has only been 4 colours used, red, white, black

and grey. This adds a simplistic look to the page; an older target audience would

prefer this type of similar look on the overall page- it is neat and easy to read.

Comment on how the design of the magazine cover attracts the target audience: