Maggi

Social Listening Report29 May 2015 to 26 Jun 2015

Insights & Reports by @vikashnsingh

Contents

1)      Overall Summary

2)      Word cloud & keywords

3)      Twitter mentions, impressions

4)      Most RT-ed tweets with screenshots

5)      Top sources of tweets with screenshots

6)      Sentiment analysis

7)      Facebook posts

8) News & Blogs

9) Videos

Overall Summary

Overall Mentions

Channel Mentions/Views/Fan Actions 29 May 2015 to 26 Jun 2015

Blogs 3,067

Forums 1,923

News 22,335

Twitter 460,220

FB Fan Actions 24,126

Videos 859

Maximum mentions were on Twitter during this time period

Topic Trends

Most of the Mentions about Maggi were seen on June 4th (72,562 mentions)

Keywords & Word Cloud

“maggi"

Twitter Stats

201,204ReTweets

61,582Replies

by Users

460,220Mentions

331,537Users

Sentiment Analysis

Positive14%

Neutral 38%

Negative48%

Demographics

Male70%

Female30%

1 billion

Impression

Most ReTweeted

Most Influential Tweets/RT’s

Top Sources

Twitter Handle No. of Tweets

Negative Tweet

Facebook Stats

Blog & News

http://www.bbc.com/news/world-asia-india-33174648?OCID=fbasia

http://khabarindiatv.com/india/national-man-commits-suicide-after-the-shut-down-of-maggi-plant-1293.html

http://www.hindujagruti.org/hindi/news/46175.html

http://www.livemint.com/Companies/nG6eKBqdaDKRBjTwXOtHzN/Nestle-India-hopes-to-complete-Maggi-recall-by-Julyend.html

Videos

Thank You!