Download pdf - Mainline School Night: Content Workshop

TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012

ContentStrategy

http://www.truevoicemedia.com


215-948-2012




Jeff GibbardPresident & Chief Strategist at True Voice MediaSpeaker, Blogger & Coach

@jgibbard

google.com/+JeffGibbard

[email protected]

linkedin.com/in/jgibbard





Today’s Agenda★Build a Content Strategy (1 hour)

★Write an Editorial Calendar (1 hour)



True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Let’s Dive In

Workshop Time!


GROUPS OF

THREE




Building a successful content strategy★Know your goals

★Identify audience

★Identify topics

★Choose destinations

★Build an editorial calendar

★Assign content responsibilities




in the right place,at the right time,with the appropriate content,for the target audience.

It “just” needs to be:




Relevant




Valuable



Creation Curation

Content Marketing


Group Activity★Intro (5 minutes)

★Discussion (15 minutes)




Group Activity: Part I (5 minutes each)★Who are you?

★What do you do?

★Why are you different/unique?

★Who is your target audience/customer?

★What sort of content are you creating now? (If applicable)




Group Activity: Part II (15 minutes each)★Work together to design a content strategy

★Bounce ideas off one another

★Identify new opportunities

★Talk about different formats

★Talk about promotional channels

★Think like their customer




Get To Work!




★Work together to design a content strategy

★Bounce ideas off one another

★Identify new opportunities

★Talk about different formats

★Talk about promotional channels

★Think like their customer

★Who are you?

★What do you do?

★Why are you different/unique?

★Who is your target audience/customer?

★What sort of content are you creating now? (If applicable)

Hot Seat Group




Editorial Calendar




What you’ll need before we start★Copyblogger’s Magnetic Headlines PDF

Get it here: http://j.mp/CBHeadlines

★Blank Spreadsheet (Excel or Google Docs)



http://j.mp/EssentialTL

http://j.mp/EssentialTL


Build A Content Strategy & Editorial Calendar




Step 1★Who is your audience? Write it down.

★Are you creating content, curating content, or both?

★What kind(s) of content?

★Blogs and Newsletters?

★Videos?

★Pictures?

★Slides?




Step 2★Open a Spreadsheet

★Along the top make the following headers: date, category, headline, medium, assigned to

★Write 5-10 topic CATEGORIES that would be interesting and valuable to your target audience




Step 3★Determine the length of time you are planning for?

★1 week, 1 month, 1 year?

★Determine your ability to generate content.

★1 post per day? 1 post per week? 1 post per month?




Example:1 Post Per Week

x 50 Weeks = 50 Posts




Step 4★Lay it out




It Might Look Something Like This:




Get To Work!




Key Takeaways★Be Goal Oriented

★Plan it out

★Do the research, do the work

★Measure the results

★Be helpful! Make sure to focus on what is valuable to your audience.



TRUE VOICE MEDIAThe Social Business Agency

www.truevoicemedia.com

215.948.2012

@truevoicemedia


Jeff GibbardPresident & Chief Strategist at True Voice Media

Speaker, Blogger & Coach

TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012

THANK YOU!

Go here, to find me everywhere: jeffgibbard.com

jeffgibbard.com/eval

