Transcript
Page 1: Make Friends, Not Just Followers

Make Friends,Not Just Followers

Tips for developing lasting relationships on social media

Page 2: Make Friends, Not Just Followers

Leading Brands on Social Media

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TIP #1

• People engage with content that they find relevant and interesting

• It’s not just about pushing your own agenda • When you need to post, consider how you can

make it relevant to your audience

Investigate topics that matter to your audience

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Case: GoPro

• Regularly features customer content

• Reflects company culture• Promotes GoPro’s products

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TIP #2

• Social media is not one-way communication• Strive to create dialogue• Don’t just post – interact!• Check more than just hashtags• Respond to questions, concerns and comments

Listen and Respond

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Case: Zappos

• “Let’s be in a Like-Like relationship”

• Incentive to connect for access to exclusive content

• Content revealed on Facebook only after becoming a fan of the Zappos page

• Also do “Fan of the Week” posts

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TIP #3

• Meaningful conversation is when both parties gain value from the exchange

• Use polling features to learn more about audience opinions

• Apply findings to social media strategy … and more

Cultivate Feedback and Refine Your StrategySocial Media Creates Opportunities for Direct Feedback

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Case: Pharmaceutical Industry

• Pharmaceutical companies use social media monitoring to discover side effects and customer feedback for various drugs

• Connect patients with doctors and support groups

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Case: Proctor and Gamble

• Utilize social media to adapt to new markets

• Listen and use tactics• For example, in Saudi

Arabia social media users love Youtube

• P&G invested in video campaigns

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Target Other UA Pages

• Support colleagues by engaging with other UA pages• Try replying to comments or student posts when

relevant• Join the conversation!

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Sharing, Re-Posting and Re-tweetingStudent Content

• Create more personable, authentic connections• Let students create the content for you, then show off

their work! (but be sure to credit the source)

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Student PanelLet’s Chat!

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Next Meeting…

How to Create a Communication Plan

• November 16• Same time, same place


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