Making Profitable Websites
Faster and Easier than You Ever Thought Possible!
Tweet #moneysites if you’re excited to learn about how to create profitable sites with 10 times less work than your competition!
Who is this guy?
What This Call Is About - $$$
Before
•1 Page Niche Sites
•5 Page Niche Sites
Now
•“SEO is dead”
•“Niche Sites are Dead”
•“Build 1000 Page Authority Sites”
The Futu
re
•The Semantic Web
•The Future of Search
What This Call Is About - $$$
Before
•1 Page Niche Sites
•5 Page Niche Sites
What This Call Is About - $$$
Now
•“SEO is dead”
•“Niche Sites are Dead”
•“Build 1000 Page Authority Sites”
What This Call Is About - $$$
The Futu
re
•The Semantic Web
•The Future of Search
The Problem is The Solution
• The Problem– Tiny niche sites don’t work like they used to
because of our Panda and Penguin environment– Giant authority sites take too long and too much
expense to build on speculation• The Solution– Build a portfolio of sites quickly and easily that are
larger than niche sites and, if successful, can grow into authority sites
Build a Site With 10x Less Work
Build a Site With 10x Less Work
• Niche Selection in 2 Minutes Flat
Build a Site With 10x Less Work
• Niche Selection in 2 Minutes Flat• Semantic Keyword Research
Build a Site With 10x Less Work
• Niche Selection in 2 Minutes Flat• Semantic Keyword Research• Keyword Research
Build a Site With 10x Less Work
• Niche Selection in 2 Minutes Flat• Semantic Keyword Research• Keyword Research• Analysis & Grouping
Build a Site With 10x Less Work
• Niche Selection in 2 Minutes Flat• Semantic Keyword Research• Keyword Research• Analysis & Grouping• Semantic Site Architecture
Effects of Semantic StructureChanging URL structure from
MySite.com/open-cellulose-foam toMySite.com/foam-types/open-cellulose-foam
Started making changes on August 7th – starting position #82 Reached top of SERPs on August 13th – ranking #1
Selecting a Niche
Selecting a Niche
• 2 Methods:
Selecting a Niche
• 2 Methods:– Be an Expert in Something
Selecting a Niche
• 2 Methods:– Be an Expert in Something– Leverage Billion Dollar Companies’ Work
Selecting a Niche
The Amazon 2-Minute Cheat
Selecting a Niche
The Amazon 2-Minute Cheat1. Go to Amazon.com’s Best Seller List:
http://amzn.to/1e2cMcB
Selecting a Niche
The Amazon 2-Minute Cheat1. Go to Amazon.com’s Best Seller List: http://
amzn.to/1e2cMcB2. Pick an evergreen market like hobbies,
fitness, business & money, or relationships.
Selecting a Niche
The Amazon 2-Minute Cheat1. Go to Amazon.com’s Best Seller List: http://
amzn.to/1e2cMcB2. Pick an evergreen market like hobbies,
fitness, business & money, or relationships.3. Pick a subcategory
Selecting a Niche
The Amazon 2-Minute Cheat1. Go to Amazon.com’s Best Seller List: http://
amzn.to/1e2cMcB2. Pick an evergreen market like hobbies,
fitness, business & money, or relationships.3. Pick a subcategory4. Pick a best seller
Selecting a Niche
The Amazon 2-Minute Cheat
That’s It!
Selecting a Niche
The Amazon 2-Minute Cheat
That’s It!
Let’s go live…
Semantic Keyword Research
Semantic Keyword Research
Semantic Keyword Research
Finding Relations Between Meanings
Semantic Keyword Research
Finding Relations Between Meanings
Not relations between words
Semantic Keyword Research
Ex. What does the phrase “60 minutes” have to do with “news” or “interviews?”
Semantic Keyword Research
Ex. What does the phrase “60 minutes” have to do with “news” or “interviews?”
Nothing!
Semantic Keyword Research
Ex. What does the phrase “60 minutes” have to do with “news” or “interviews?”
Nothing!But we know the meaning of 60 minutes is a news show that does a lot of interviews.
That’s a semantic relation.
Semantic Keyword Research
So… How do we find relations of meaning that we can build our site around?
Semantic Keyword Research
So… How do we find relations of meaning that we can build our site around?
1. Back to Amazon2. The Top 10 Search
Semantic Keyword Research
So… How do we find relations of meaning that we can build our site around?
1. Back to Amazon2. The Top 10 Search
Let’s go live…
Keyword Research
Keyword Research
Once we have discovered some semantic relations we can use keyword tools to dive into each piece.
Keyword Research
Once we have discovered some semantic relations we can use keyword tools to dive into each piece.
There are many tools that will do the job, but I prefer Long Tail Pro Platinum – I will show you why…
Keyword Research
Keyword Research
Keyword Research
The Process:
Keyword Research
The Process:1. Enter set of 3 semantically related keywords
Keyword Research
The Process:1. Enter set of 3 semantically related keywords2. Pull keywords from Google Keyword Planner
Keyword Research
The Process:1. Enter set of 3 semantically related keywords2. Pull keywords from Google Keyword Planner3. Repeat through all your semantically related
topics
Keyword Research
The Process:1. Enter set of 3 semantically related keywords2. Pull keywords from Google Keyword Planner3. Repeat through all your semantically related
topics4. Narrow results to 500 to 10,000 monthly
searches
Keyword Research
The Process:1. Enter set of 3 semantically related keywords2. Pull keywords from Google Keyword Planner3. Repeat through all your semantically related
topics4. Narrow results to 500 to 10,000 monthly
searches5. Pull Keyword Competitiveness
Analysis & Grouping
Once we have our keyword results from the Keyword Research step, export to excel for analysis & grouping.
Analysis & Grouping
Analysis & Grouping
Analysis – Determine SEO Value of each keyword
Analysis & Grouping
Analysis – Determine SEO Value of each keyword
AdSense SEOV = Searches*35%*5%*CPC*68%
Analysis & Grouping
Analysis – Determine SEO Value of each keyword
AdSense SEOV = Searches*35%*5%*CPC*68%
Grouping – group keywords by silo topic and subpage topic
Analysis & Grouping
Semantic Site Architecture
Semantic Site Architecture
Case Study
• Attendee fashion example…
Case Study
Case Study
Case Study
Case Study
Case Study
• "top 10" searches to consider:• best hair style for your face (3x)• best sunglasses for your face• best jewelry for your face (2x)• best necklines for your face (2x)• best clothes for your body shape• best handbag for your body shape (2x)• look better in photos based on your body type
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Semantic Relations -> Hair Style Silo Keyword Research
Hair style for round faceHair for square faceHair for long faceHair for oval faceBlunt cutBob cutThin hair styles
Case Study
Hair Style Silo Results
Page 1: Short wavy hairstylesSEOV: $1,599 Avg KC: 29 KWs: 26
Page 2: Hair styles for fine hairSEOV: $1,008 Avg KC: 32 KWs: 9
Page 3: Medium hair stylesSEOV: $780 Avg KC: 31 KWs: 13
Page 4: Long hair stylesSEOV: $719 Avg KC: 31 KWs: 9
Page 5: Hair styles for round facesSEOV: $436 Avg KC: 30 KWs: 18
Page 6: Hair styles for thin hairSEOV: $426 Avg KC: 31 KWs: 7
Page 7: Haircuts for long facesSEOV: $246 Avg KC: 31 KWs: 10
Page 8: Hair styles for thick hairSEOV: $236 Avg KC: 27 KWs: 3
The Result
1. A semantically integrated site plan
The Result
1. A semantically integrated site plan2. To create deep content targeting low
competition markets
The Result
1. A semantically integrated site plan2. To create deep content targeting low
competition markets3. With multiple supporting keywords
The Result
1. A semantically integrated site plan2. To create deep content targeting low
competition markets3. With multiple supporting keywords4. And a ready-made, diverse link building plan
Resources
1. Amazon Best Sellers - http://amzn.to/1e2cMcB2. “top 10 <market>” or “forum <market>” searches3. Long Tail Pro - http://bit.ly/ltpplatinum4. Excel Template - http://bit.ly/xlstemplate
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