1. Introduction to Media and Information Literacy (Part 1)

Mr. Arniel PingSt. Stephen’s High SchoolManila, Philippines

• Communication, Media, and Information

• Media and Information Literacy (MIL)

MIL PPT 01, Updated: December 8, 2016

MEDIA AND INFORMATION LITERACY (MIL)

Learning CompetenciesThe learners will be able to… describe the nature of communication and the concepts

related to it (SSHS); describe how communication is affected by media and

information (MIL11/12IMIL-IIIa-1); and identify the similarities and differences of media literacy,

information literacy, and technology literacy (MIL11/12IMIL-IIIa-2).

Topic Outline I- Introduction to Media and Information Literacy A- Communication 1. Definitions 2. Communication ModelsB. How Media and Information Affect CommunicationC. Media and Information Literacy: A Composite IdeaD. Performance Task- Written Work

1. Cooperative Work

FORMATIVE ASSESSMENT: RECITATION

• What is communication?

• How do we communicate?

• Why do we communicate?

Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/

Communicationthe act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to

someone else (http://www.merriam-webster.com)the exchange of information and the

expression of feeling that can result in understanding

(http://dictionary.cambridge.org)What is communication?

TRANSMISSION MODELS

Who

COMMUNICATOR

Says What

MESSAGE

In Which Channel

MEDIUM

To Whom

RECEIVER

With what effect?

EFFECT

Lasswell’s Communication Model (1948)

Identify the following:Communicator/ Sender?Message?Medium/ Channel?Receiver?Effect?

TRANSMISSION MODELSShannon-Weaver’s Communication

Model (1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

RECEPTION MODELOsgood- Schramm Model Of

Communication (1954)

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

TRANSMISSION MODELSWestley and MacLean’s Model of

Communication (1957)

• Event or Information (X1, X2, X3 and X4…Xn)• Feedback (f)• Advocate (A)• Channel (C)• Audience (B)

Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/

RECEPTION MODELBerlo’s SMCR Model of Communication

(1960)

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

Formative Assessment: Recitation

What have you learned about communication after studying the different models?

Photo Credit: https://www.pinterest.com/pin/157837161915025462/

Picture Analysis

Photo Credit:http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

Photo Credit: http://www.quickmeme.com/p/3w26jo

How is communication affected by media and

information?INFORMATION data, knowledge

derived from study, experience, or instruction, signals or symbols

knowledge of specific events or situations

MEDIA Communication

Tools

Communication

Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/

FORMATIVE ASSESSMENT: RECITATION How does Facebook serve as a tool

or medium for communication? How did Facebook affect the way

people communicate with each other?

How did Facebook affect the quantity and quality of information available to people?

VIDEO PRESENTATION Introduction to Media and Information Literacy

YouTube Channel: Arniel Ping Retrieved October 26, 2016 from

https://www.youtube.com/watch?v=b-Y6LRIppU4

TERMS TO UNDERSTAND• The ability to read, analyze, evaluate and

produce communication in a variety of media forms.

Media Literacy

• The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats.

Information Literacy

• The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information.

Technology (Digital) Literacy

Source: MIL Curriculum for Teachers by UNESCO, 2011

Graphic Organizer: Media Literacy, Information Literacy, and Technology

(Digital) Literacy.

Media Literacy

Information Literacy

Technology (Digital) Literacy

MEDIA

Analyze and explain this illustration.

RECEIVE INFORMATION

DIGITAL

TRADITIONAL

SHARE INFORMATION

LOOK FOR INFORMATION

RECEIVE INFORMATION

LOOK FOR INFORMATION

SHARE INFORMATION

Created by Mr. Arniel Ping using Meme Generator: imgflip

What is Media and Information Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

What is Media and Information Literacy?

MEDIA AND INFORMATION LITERACY (MIL)• The ability to read, analyze, evaluate and

produce communication in a variety of media forms.

Media Literacy

• The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats.

Information Literacy

• The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information.

Technology (Digital) Literacy

Source: MIL Curriculum for Teachers by UNESCO, 2011

Source: MIL Policy and Strategy Guidelines by UNESCO, 2013

Media and Information Literacy (MIL)refers to the essential

competencies (knowledge, skills and attitude) that allow

citizens to engage with media and other information

providers effectively and develop critical thinking and

life-long learning skills for socializing and becoming

active citizens

PERFORMANCE TASK-WRITTEN WORK

COOPERATIVE LEARNING

Photo Credit: http://www.mnlegalservices.org/on-demand/ondemandbestintereststaxesand

Performance Task- Written WorkCooperative Learning: Facebook’s

Communication Model

Part IA. Create a model showing the communication process

in Facebook. Name your communication model (5 points)

B. Briefly explain the different components (e.g. sender, receiver, channel, events, feedback, etc.) in your communication model (5 points)

Group of 3 students Time Allotted: 50 minutes

Performance Task- Written WorkCooperative Learning: Facebook’s

Communication Model Part IIA. Essay. Answer in not less than 3 sentences. (5

Points)1. How is communication affected by media and

information in your communication model?

REFERENCES Media and Information Literacy Curriculum Guide by

DepEd Media and Information Literacy by Boots C. Liquigan,

Diwa Learning Systems Inc. UNESCO Media and Information Literacy Curriculum for

Teachers http://communicationtheory.org/category/communicati

on-models/page/2/

REFERENCES http

://www.unesco.org/new/en/communication-and-information/media-development/media-literacy/mil-as-composite-concept/

http://unesdoc.unesco.org/images/0022/002246/224655e.pdf

http://www.unescobkk.org/fileadmin/user_upload/ict/Workshops/RDTC_15ch/S6D3-Ramon.pdf