!Canons Page 2 Computer At Her Reach !Page 3 ADVANCED TV Dramas Capture Viewers & Ad $ !Page 4 SOCIAL NOW Western Europe Social Users Page 5 DIGITAL NOW Personalized Ads More Engaging Page 6 CINEMA NOW Big Flick Coming Do You Want To Reach Them? Page 7 MOBILE NOW Dunkin’ Donuts Use Mobile & Sports !!
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!Media Notes Vol #718 !Giving Credit Where Credit Is Due: From an article in Nielsen Newswire 052914 and thoughts by Lance !
Today, traditional TV still accounts for the lion’s share of video viewing, and will likely continue to do so for a good while, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30 percent. When managed together, TV and digital hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. Not surprisingly, advertisers believe the integration of campaigns across screens is important and will become even more so, but the effectiveness of these campaigns in maximizing results has been mixed. Specifically, a
recent analysis of 45 campaigns measured by Nielsen Cross-Platform Campaign Ratings found that the vast majority of advertisers’ “integrated” TV and online campaigns did not achieve better results than if the TV and online advertising had been planned separately. On average, these integrated campaigns reached only 7.6 percent of the intended audience via both TV and online. That result is little different than the completely random duplication (7.0 percent) that advertisers could expect if they had planned their campaign for each screen independently. This highlights a true missed opportunity. Nielsen research shows that, with careful
planning and execution based on more precise identification of their desired TV and online audiences, marketers can generate an average of 8 percent greater reach, or achieve significantly higher frequency, without spending more money or altering their mix of spend. Return on investment is every marketer’s top priority for ad spending, and companies should be moving quickly to master the ability to claim the full synergies available between media. Those who crack the cross-platform advertising code the soonest will build an experience base that provides a significant edge over their competitors while also earning the greatest possible return on their advertising dollar.
UNLEASHING THE POWER: CROSS -PLATFORM OF ADVERTISING
Media Notes Canonical ipsissima verba!
INTEGRATEDMARKETING the advancement of new media continues read MNC Briefs blog @ http://sophis1234.tumblr.com/
WE ARE WALKING COMPUTERS. RATHER WE ARE CARRYING AROUND COMPUTERS IN OUR HAND.
Millions of people are walking the earth with the power of a small computer just resting in our hand, or in our pocket or in our purse. The technological revolution of smartphones has been one thing that has embraced much of the world, creating one of the world’s largest communication networks ever conceived. In 2013, 968 million smartphones were sold worldwide, accounting for 53.6% of all mobile phones sold. ! That was in 2013. In 2014, the numbers are jumping up even further. Smartphone sales are expect to hit 1.2 billion this year alone which would be a 23.1% increase from last year. This number is expected to grow exorbitantly over the next four years, reaching 1.8 billion by 2018. ! Why such growth? The price of a smartphone in 2013 was $335 on average. In 2014, it will be $314 on average. By 2018, the price will be $267 on average.!! !!
“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.” Edward R. Murrow ! ! For marketers, this allows a great opportunity to reach the target audience and engage with her. She is on the move and we now have the capability of reaching her where ever she may be. ! Years ago, the Predicta television set made a revolutionary discovery. Many people were watching some of their favorite television shows while sitting in the dining room or at kitchen table. Not wanting to miss out on reaching their advertiser’s target, they invented the umbilical cord so the screen could be placed up to 18’ away from the set itself. It was the first ‘semi portable’ TV set. ! Point being, technology has always been invented to reach the audience. Now, we can reach her more than ever before. We not have the wireless TV + texting machine + email device + library right in the palm of her hand. That is why we say, your integrated marketing strategy begins with MOBILENow.
Bits & Pieces Week of 051914 Weekly Average Ratings !BROADCAST MORNING NEWS SHOWS ABC: ‘GMA‘ 5.65 million+ 0.13!NBC: ‘Today‘ 4.97 million+ 0.08 CBS: ‘This Morning‘ 3.10 million- 0.11 BROADCAST LATE-NIGHT SHOWS NBC: ‘Tonight‘ 4.54 million+ 0.20 CBS: ‘Late Show‘ 2.76 million + 0.20 ABC: ‘Kimmel‘ 2.74 million+ 0.10 ! Week of 052614!BROADCAST EVENING NEWS +/- last!NBC: ‘Brian Williams 8.11 million+ 0.26 ABC: ‘Diane Sawyer 7.30 million- 0.08 CBS: ‘Scott Pelley 6.01 million+0.01 ! Sunday 051814!
BROADCAST SUNDAY AM NEWS !CBS: ‘Sunday Morning‘ 5.09 million!CBS: ‘Face The Nation’ 2.87 million- 0.19 ABC: ‘This Week‘ 2.74 million- 0.01!NBC: ‘Meet The Press‘ 2.48 million+ 0.00 FOX: ‘News Sunday‘ 1.09 million- 0.15 UNI: ‘Al Punto‘ 0.71 million+ 0.04! ! !!“Why would you wait for anything to come to you.”! Herman Globbops famed master of thought and wisdom !
! ! ! !! !! !!
MNC is not printed. It is only released digitally.
Ju
ne 0
4, 2
014
“Right or
On your smartphone, scan with
any QR reader.
Media Notes Canonical Vol #718 !Giving Credit Where Credit Is Due: From an article in!along with thoughts &
observationsof Lance.
For daily updates on media in the US, UK & AUSTRALIA, go to: http://www.overtheshouldermedia.wordpress.com
The more you know, the better you will be.
!
“When in doubt remember: It’s all about baseball.” For your baseball fix, go to: http://overtheshouldermlb.wordpress.com/
MNC is not printed. It is only released digitally.
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DRAMAS CAPTURE THE VIEWERS & AD DOLLARS sports #2. drama=2/3rds of time shifted viewing.
MONDAY 05.26.13 FOX ’24:Live Another Day’ 5.73 million viewers 3.9/7HH !
TUESDAY 05.27.13 NBC ’America’s Got Talent’ 11.91 million viewers 6.9/11HH !
WEDNESDAY 05.28.14 CBS ‘Criminal Minds’ 7.15million viewers 4.8/8HH !
THURSDAY 05.29.14 CBS ‘Big Bang Theory’ 8.72 million viewers 5.5/10 HH !
FRIDAY 05.30.14 NBC ’Dateline’ 7.01 million viewers 4.8/9 HH SATURDAY 05.31.14 CBS ’48 Hours’ 5.02 million viewers 3.5/7HH !
SUNDAY 06.01.14 CBS ’60 Minutes’ 8.00 million viewers 5.4/11HH NOTE: Season average ratings are “Most Current” measurements which are Live+7 day DVR viewing when available (2+ weeks after airdate), combined with Live, Same Day DVR viewing for the most recent 2 weeks. Source: The Nielsen Company. !
!!
American viewers love to watch the drama unfold on their TVs. According to Nielsen’s latest Advertising and Audiences report, there are more dramas on primetime TV this season than any other genre—accounting for 37% of all programming across broadcast and cable. !! Meanwhile, the sports genre was a close second, making up nearly a third (31%) of all primetime programming. But primetime is just part of the drama genre's dominance. Drama enthusiasts are also recording their favorite programming to enjoy at their leisure. The genre accounts for roughly two-thirds (62%) of primetime timeshifted viewing, demonstrating that viewers are actively making a date with drama. ! It is not just programmers and viewers who are drawn to dramas, advertis-ers have taken note of the genre’s value as well. Advertisers are investing in this trend, spending $12 billion
in 2013 to reach viewers who are notoriously glued to their sets and at the edge of their seats. This was the most spent among all TV genres last year, followed by general news ($9 billion) and sitcoms ($6 billion). ! But what’s the value of drama's captive audience for advertisers? As noted in the report, Nielsen TV Brand Effect data has shown that when viewers are engaged in the content they’re watching, they are also more engaged in the ads. ! As shifts in the media landscape become more pervasive, understanding how to capitalize on these changes is imperative for marketers, and the drama genre is emerging as one of the industry’s valued opportunities. ! To maximize your television investment, it makes sense to reduce the size of the spot (:15s, :10s & :05s) AND center buying around dramas and sports along with the first position pod in late local news.
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!!!!!!!!!!!Giving Credit Where Credit Is Due: From and CNA | SOPHIS Research and thoughts &
observationsof Lance. !!For daily updates on media in the US & UK, go to http://www.overtheshouldermedia.wordpress.com !If you like Media Notes give us a LIKE on our
page... at www.facebook.com/CNASophis. We would appreciate it very much.
Networks ranked by total 2+ viewership
Giving Credit Where Credit Is Due: Television ratings from The Nielsen Co. Image credit: fast company
“This instrument can teach, it can illuminate; yes, and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise it’s nothing but wires and lights in a box.” Edward R. Murrow October 15, 1958.
ADVANCED
Advertising rates on network television and for TV show viewing online will soon be the same, “so we won’t care where you watch” ! Les Moonves CEO, CBS
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! The number of social networkers in the region will pass 178 million this year. eMarketer estimates that social network ad spending, including display, search, video and other forms of ads appearing within social sites, social games and social applications—will reach $2.54 billion, or 8.0% of digital ad spending, in Western Europe this year, for an annual gain of more than 21%. Even greater growth will be seen in 2015, as social sites claim an estimated 9.1% of Western Europe’s digital ad investments, according to a new eMarketer report, “Western Europe Social Networking Trends: Ad Spending Trails Rising Consumer Usage.” ! Yet by any measure, ad spending on social networks still lags well behind what one might expect considering the size and growth of the region’s social audience and the importance most of those users attach to social media.
eMarketer projects the number of social network users in Western Europe to pass 178 million this year, as nearly 60% of internet users—equivalent to 42.6% of the population—visit a social site via some device at least monthly. ! Following global revelations about threats to online privacy from government bodies and other organizations, many EU-5 web users are wary of the potential dangers of social networking. In reality, though, privacy worries seldom trump the perceived advantag-es of allowing organizations and advertisers to gather and store web users’ personal data. ! According to October 2013 findings from Ipsos MORI, a majority of internet users surveyed in France, Germany, Italy, Spain and Great Britain said they would
rather receive personalized
services and recommend-
ations—at the cost of their privacy—than restrict access to their details. Even if privacy concerns do cause social networks some incremental loss of audience, the arrival of new users more than counterbalances that attrition. ! Arguably, web users bailing out of social networks may be the least attractive targets for advertisers in any case if they are extremely averse to sharing personal information. ! Large numbers of social network users still consider social sites quite good places to connect with brands, friends and other contacts. ! An April report from Interactive Advertising Bureau Spain and ELOGIA noted that 41% of social network users in Spain followed at least one brand via social media last year, and 45% said they would do so in the coming year.
ITS A
WHOLE NEW WORLD You have to make sure that your message is in the media form THEY USE, not the ones you think are important.
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understanding it. SOCIALNOW “Social Networking accounts for 1 of every 6 minutes spent online.” comScore
For daily media updates, go to: http://www.overtheshouldermedia.wordpress.com
“Mobile creates a more dynamic ecosystem.” Mark Zuckerberg Co-founder Facebook
Media Notes Canonical Vol #718 !Giving Credit Where Credit Is Due:Based on an article in eMarketer 060414 and thoughts by Lance photo credit: SocialTwist & adotas
Social media is no longer about likes and followers because it is all about engage-ment!
WESTERN EUROPE’S SOCIAL USERS CHOOSE PERSONALIZATION OVER PRIVACY
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Media Notes Canonical Vol #718 !Giving Credit Where Credit Is Due: From an article in Marketing Charts 060314 and thoughts by Lance
‘Preconceived notions are the locks on the door to wisdom.’ Merry Browne, writer
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“People have discovered that they can fool the devil; but they can't fool the neighbors.”! Francis Bacon
British Writer & Statesman
DIGITAL NOW
Consumers Say They Find Personalized Ads More Engaging and Memorable
Type to enter text
! Compared to general ads, many consum-ers find personalized ads to be more engaging (54%), educational (52%), time-saving (49%) & memorable (45%), according to Yahoo survey of 6,000 respondents aged 13-64. The study also found personalized ads to outperform those that aren’t personalized across a series of measures, with respond-ents also generally perceiv-ing them to be relevant than non-personalized ads. Personalized ads’ greater perceived rele-vance is important given a growing body of research indicating that consumers develop unfavorable atti- tudes in response to poorly targeted or irrelevant marketing messages. In fact, the Yahoo research
found that few consumers find ads to be relevant: just 37% indicated that most of the ads they see while brow-sing the internet on their PC/laptop are relevant to them, and even fewer concurred with respect to the ads they see while browsing the internet on their smartphones (30%) or while in apps on their phones (27%). Personalization obviously carries with it questions of privacy, but roughly 2/3rds of respond-ents said they either find it acceptable or are neutral about publishers gather the following types of information for advertising: ▪ Specific content they’ve looked at; ▪ Time spent;
▪ Search words; ▪ Ads they’ve clicked on;
and ▪ Products they’ve
browsed. The degree to which consumers welcomed advertising personalization varied by category, with 77% desiring personalized retail ads, but only about one-third feeling the same way for car or entertainment options. Nevertheless, some 78% of respondents desire some type of content personalization.
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! “The Fault in Our Stars’ has become the biggest pre-selling roman-tic drama in Fandango’s history, as the adaptation of John Green’s best-selling novel prepares to break millions of moviegoers’ hearts this weekend. The online ticketer did not say how many moviegoers have reserved a spot in theaters, but the film is out-pacing ‘The Vow’ , ‘Safe Haven’ and ‘Dear John’ at the same point in their lead-ups to release. “The Vow,” a 2012 romance with Channing Tatum and Rachel McAdams was the previous record-holder and opened to $41.2 million. There is one important caveat: This group of romantic titles does not include the “Twilight” films,
which Fandango character-izes as fantasy romances. ‘The Fault in Our Stars’ features rising stars Shailene Woodley and Ansel Elgort and is projected to debut to more than $30 million this weekend. This ‘Love Story’ for Millennials centers on two teenagers who meet and fall in love in a support group for cancer patients. Fandango polled more than 1,000 ticket-
buyers and found that 81% read the novel, 95% have been looking forward to a big-screen love story and 80% are planning to see the film with a group of friends. Woodley, who starred in last spring’s ‘Divergent’ and the 2011 George Clooney hit ‘The Descendants’ was cited as a motivating factor for buying a ticket by 64% of audience members.
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Powerful visions lead to the possibility of possibilities.
Media Notes Canonical Vol #718!Giving Credit Where Credit Is Due: From an articles in Variety by Brent Lang 060314 and with thoughts by Lance and information from boxoffice mojo.com
CINEMA NOWTHE 1ST SCREEN
BIG FLICK COMING. DO YOU WANT TO REACH THEM?
As the credits finish rolling, we’re seeing more &
more
moviegoer talk about their movie experience through social media. They’re keeping the conversa-tion going long after the movie is over. And that’s a good thing!
‘The Twilight Saga: Breaking Dawn Part 2’ IS COMING TO THE U.S. NOVEMBER 16th. Will your brand be on the big screen?
PAST WEEK ‘Maleficent’
was #1
domestic film
this weekend with $60.2 million. It was also #1
Internationally with $103.0
million.
For another view of the movies, go to Cinema Critique La Belle Aurore at https://www.facebook.com/cinemacritique !
!
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! Dunkin’ Donuts is no stranger to activating sport and athlete promotions as part of its marketing strategy, and continues along these lines with a new Major League Baseball home run mobile promotion. The “NY Wins, You Score!” baseball initiative runs throughout June and rewards Dunkin’ mobile app users in the Metro New York area with a coupon offer for a 99 cent large hot coffee following a win by either the New York Mets or New York Yankees. For Dunkin’ Donuts, the promotion makes a lot sense because of the value inherent in accessing a fan base and the positive association consumers have with sports. “Campaigns like
this give consumers a reason to download the Dunkin’ Donuts applica-tion and opt-in to receive push notifications,” said Adam Lavine, CEO at FunMobility, Inc., Pleasanton, CA. “This campaign is a great idea, because consumers will feel like they are winning some-thing instead of just being given an offer, and are being accessed through a built-in gamification mechanism.”The offer will appear at midnight follow-ing a Mets or Yankees win. The coupon can be used at any time over the following 24-hour period at participating Dunkin’ Donuts locations in the New York metropolitan area. Food and beverage companies integrate
themselves within sports organizations because it builds brand awareness, and as a result, boosts sales. The Dunkin’ brand seemingly has permission to show in almost any category concerning satisfaction and value. This past January, the fast-casual contracted a deal with Liverpool FC of the Barclays English Premier league, which made Dunkin’ the official coffee and bakery partner. A sweeps which started this week will give fans the chance to score the ultimate Liverpool FC fan experience during the club’s upcoming summer U.S. tour and also celebrate Dunkin’ Donuts’ range of products available this season.
The more you know about mobile, the better chance you have of reaching her. ”If you don’t have
a mobile strategy, you don’t have a future strategy.” Eric Schmidt, Exec Chairman Google
Media Notes Canonical Vol #718!Giving Credit Where Credit Is Due: From an article in Mobile Commerce Daily 060414 by Michelle Saettlerand thoughts by
Lance Photo Credit: agencypost.com
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Type to enter text
“I am always doing that which I cannot do, in order that I may learn how to do it.” Pablo Picasso
!Check out my Media Notes Briefs blog at http://sophis1234.tumblr.comThis week features ‘Online Commerce Videos Get High Ratings From Viewers’. Scan QR
“This is not a trend but a fundamental shift in how we consume media. There is a mobile component to everything your audience does and you need to plan accordingly.” Rachel Pasqua 72% keep their smartphones within 5 feet. Harris
MOBILENOW
DUNKIN’ DONUTS FINDS MOBILE OFFERS AND SPORTS PLAY WELL TOGETHER
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“Your premium brand had better be delivering something special, or it’s not going to get the business.” Warren Buffett ! A Time To Think About Your Business ! The first time you meet Warren Buffet you are amazed that he really is like the guy next door who you speak with from time to time and in some cases, become friends. Of course this guy has a few more bucks than you and I might have. But the point is that he is very easy to talk with. He is eager to listen and that is one of his great attributes. ! The art of listening is to understand. Your thoughts and ideas to what you are listening to take shape and become formed. They reflect your continuing attitude and discovery in your personal and business life. Too often we do not listen. We are too eager to express our opinion as if it were as important as that fellow pictured above. (The guy to the left with glasses.) ! We have invested much of the past two decades listening, working on, experimenting with and discovering what makes digital and mobile work. We understand that mobile is the dominating platform today and into the foreseeable future. We have been involved with mobile for over a decade. We also understand that mobile strategy is the center of marketing strategy. Mobile is a sustainable solution. Yet, everything has to be integrated. And that is where CNA | SOPHIS is of value. Our expertise in mobile, digital and creative marketing innovations are of value. If you need to examine what you can do for a better 2014, we encourage you to contact us. !You may reach us at: Lance G. Hanish [email protected] Klaus Paulsen [email protected] !Have a great day and a better weekend. !!! www.cnasophis.com !!!!For more information regarding cnasophis simply scan this QR code on your mobile device.
CNA | SOPHIS Integrated Marketing Innovations WORLDWIDE http://www.cnasophis.com Lance USA [email protected] (480) 619-8999 Klaus EMEA [email protected] +45 2721 2021
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!!!!!! Powerful visions lead to the possibility of possibilities.
“Start each day with a task completed.!
Find someone to help you through life.!
Respect everyone.!
Know that life is not fair and that you will fail often, but if take you take some risks, step up when the times are toughest, face down the bullies, lift up the downtrodden and never, ever give up—if you do these things, then next generation and the generations that follow will live in a world far better than the one we have today and—what started here will indeed have changed the world—for the better.”!
Admiral William H. McRaven USN!Commander of the U.S. Special Operations Command 2014 Commencement Speech University of Texas, Austin
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