MGT 852Library Resources for Entrepreneurship
Michigan State University Gast Business Library
Your Entrepreneurship Librarian
• Peace Corps Malawi ’08 –’10
• UM School of Information 2012
• Research Interests:
• Assistive Technology & impact on workforce entry
• Entrepreneurship support by librarians
• Makerspaces
Your Entrepreneurship Librarian
• My role:
• Save you time
• Better inform your business projects, so you’ll make more money
Services provided by the Gast Business Library
• Consultations – flexible locations
• Research support
• Library support
• Long hours, wifi, quiet or loud, meeting spaces• —no cellular reception!
Location of the Gast Business Library
Location of the Gast Business Library
Today’s talk:Better informing your business model
Industry Analysis
Financial Ratios
Geography
Demographic
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
Business Model Canvas
• Value Proposition and Key Activities
• Customer segments
• Customer Relationships and Channels
• Revenue Stream and Cost Structure
Databases and non-commercial use
Databases and non-commercial use
Databases and non-commercial use
• OK:
• Plan a future business
• Print / save for use
• Not OK:
• Give to your employer
• Sell
NAICS
• North American Industrial Classification System
• Census.gov
Business Model Canvas
• Value Proposition and Key Activities
• Customer segments
• Customer Relationships and Channels
• Revenue Stream and Cost Structure
• Key Resources and Partnerships
Value Proposition & Key Activities (articles)
• Proquest Entrepreneurship
• Business Source Complete
• ABI Inform
Value Proposition & Key Activities
• Market Line (company profiles)
• Factiva (news)
Business Model Canvas
• Value Proposition and Key Activities
• Customer segments
• Customer Relationships and Channels
• Revenue Stream and Cost Structure
• Key Resources and Partnerships
Customer Segments
• Mintel Oxygen
Customer Segments
• Business Decision, Demographics Now, Social Explorer
• GBI Research (Medical)
Business Model Canvas
• Value Proposition and Key Activities
• Customer segments
• Customer Relationships and Channels
• Revenue Stream and Cost Structure
• Key Resources
Customer Relationships and Channels
• GNPD
• eMarketer
Business Model Canvas
• Value Proposition and Key Activities
• Customer segments
• Customer Relationships and Channels
• Revenue Stream and Cost Structure
• Key Resources and Partnerships
Revenue Stream and Cost Structure
• eStatements
• BizMiner
Business Model Canvas
• Value Proposition and Key Activities
• Customer segments
• Customer Relationships and Channels
• Revenue Stream and Cost Structure
• Key Resources and Partnerships
Key Resources & Partnerships
• IBIS World (supply chain)
• Mergent Horizon
BMC with library resources
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