Transcript
Page 1: Michael Bruny-Groth Graphic Design Portfolio

michael bruny-groth7086 W. KL. Ave. apt #6, Kalamazoo, MI 49009269.783.6771

[email protected]

design PORTFOLIO

Page 2: Michael Bruny-Groth Graphic Design Portfolio

1

1

IntentIon

I need money, and while people

are practically lining up to hand

it to me, some good old fashion

work is good for the soul.

Go to WoRK

IntentIonGo to WoRK

3

3

SuppoRt

No nagging stressful thoughts

keeping me awake all night. I get

a solid 8 hour snooze session.

Sleep

SuppoRtSleep

blanK

blanK

Page 3: Michael Bruny-Groth Graphic Design Portfolio

7 obStacle

I left my lights on again. My

car doesn’t notify me when I’m

being an idiot. There will be no

auto transportation on this day.

DeaD caR

7obStacleDeaD caR

Excuses Excuses is a custom solitaire game created to map my morning routine.

Typography II, Fall 2010

alaRm

4

4

SuppoRt

The alarm I remembered to set last

night went off without any hitches.

I even placed it across the room to

force myself out of bed.

SuppoRtalaRm

alaRm6

6

SuppoRt

A warm shower in the morning

washes over me like rays of life,

waking me with soggy vigor that

almost nothing else provides.

WaRm SHoWeR

SuppoRtWaRm SHoWeR

5

5

SuppoRt

Sometimes the only thing that is

getting me out of bed at 6:30am

is pure power of will.

WIll poWeR

SuppoRtWIll poWeR

Page 4: Michael Bruny-Groth Graphic Design Portfolio

ABAI 2013 Convention, Minneapolis In this system for the Association for Behavior Analysis International’s 2013 convention in Minneapolis Minnesota a wooden model was photographed with items representing popular landmarks in the city.

Intern I, Fall 2011

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Reaction & Response The Dada movement was a reaction to the horrors of WWI. The Dadaists responded socially and politically.

Cultural Context of Graphic Design, Spring 2011

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Schreiber Conference Identity and system for the Alzheimer’s Association’s Great Lakes Chapter’s Schreiber Conference. The conference focuses on caregiving and professional support.

Intern II, Spring 2012

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National Audubon Society Field Guide Covers These covers for the Audubon Field Guides reduces the expansive wilderness the books capture to its most intimate level, as intimate as the care taken in creating the guides.

Design Applications, Spring 2011

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Knight Watch Inc. In my two year internship with Knight Watch Inc. I rebranded the company, and designed materials including business systems, sales materials, online forms, and vehicle decals.

Knight Watch Inc, 2011

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KWI Technologies Brand This brand was developed for a subsidiary of Knight Watch Inc., KWI Technologies. The company develops installs and maintains Integrated building automation systems.

Knight Watch Inc, 2010

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ambitious innovative expanding

ecoATM Rebrand This project is a semester long rebrand of an environmentally sustainable company. Intensive research and a differential study were employed to enhance the sustainable aspects of the company’s brand.

Advanced Problems, Fall 2011

R3M’s machines come in three different colors, each of which are vibrant and attractive to consumers. The colors, yellow-green, white, and gold symbolize the three R’s in R3M’s tagline, recycle, redeem, and reward respectively.

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FOREVER.end the wasteful life-cycle of consumer electronics

make reducing eWaste sustainable, convenient, and rewarding

expand our enterprise for consumers, manufacturers, and the environment

R3M’S MISSIoN IS

10515 Vista Sorrento Pkw

y

San Diego, C

A 92121

CEO Tom Tullie

10515 Vista Sorrento Pkwy

San Diego, California 92121p: 650.743.0870

[email protected]

R3M.CoM

10515 Vista Sorrento Pkwy

San Diego, California 92121p: 650.743.0870

f: 650.821.0447

R3M.CoM

February 2, 2011

Tom TullieecoATM10515 Vista Sorrento ParkwaySan Diego, CA 92121

Dear Tom Tullie:

Over the past four months I have studied your company and its brand. I am smitten with your service and the innovation your company brings to eWaste management and the green movement as a whole. I strongly believe in your company and its goals. Because I believe so strongly in ecoATM, I have spent 15 weeks assessing your brand.

Firstly, such an amazing machine that provides the invaluable service that the ecoATM offers should be everywhere. ecoATMs should be in every town, city, and state across the nation. An expanding brand needs a strong mission and an equally strong visual identity. The brand I have created promotes a mission that is forever; ending the wasteful life-cycle of consumer electronics forever, making reducing eWaste sustainable, convenient, and rewarding forever, and expanding the enterprise for consumers, manufacturers, and the environment, forever.

ecoATM is an incredibly green company. With that being said a company does not to be painted green to communicate that identity. Greenness is essential to the brand, but so is the technological aspect of your company. My brand proposal for your company communicates the company’s sustainable practices through its name R3M. The acronym stands for the three R’s of recycling and the M stands for machine. The tag line of the new brand (recycle: redeem rewards) exclaims that if a consumer use our service, not only will they be recycling but they will also be rewarded for doing so. I believe this message is pivotal to the company’s essence. Its appeal is that everyone benefits. Even if the average consumer is not green-savvy, they understand rewards. The brand communicates the advanced technology ecoATM employs and develops through its forms. The customized typeface I have developed communicates a bold permanent technological force, while the name illustrates the companies sustainable essence and goals.

I deeply respect your company and hope that this brand proposal will enhance your company’s success.

Sincerely,

Michael Bruny-Groth

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Publication: 21v1 These two spreads are for a self published class magazine about the first decade of the new millennium.

Typography III, Spring 2011

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Differential Tuition Interactive Infographic An informative interactive animation created in Adobe Flash with Actionscript 3.0 to explain differential tuition in the College of Fine Arts at Western Michigan University.

Special Topics New Media, Fall 2011

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Justified: Weighing Desisions, Finding Solutions Justified was the senior BFA exhibition for graphic design students

at Western Michigan University. I created the Initial concept, and was lead exhibition designer, planner, and installation designer.

Graduation Presentation, Spring 2012

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iNTOGRAPHiCS Intographics merge the information landscapes of infographics with the interactivity of a videogame by placing user controlled avatars into infographics.

Senior Projects, Spring 2012

x

y

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Traditional non-interactive

infographics require that the user

remain engaged over a long visual

distance. I propose completely

emerging the user in the inform-

ation through a new form of

interactive infographic, called

intographics. Intographics merge

the information landscapes of

infographics with the interactivity

of a videogame by placing user

controlled avatars into infographics.

Page 20: Michael Bruny-Groth Graphic Design Portfolio

michael bruny-groth7086 W. KL. Ave. apt #6, Kalamazoo, MI 49009269.783.6771

[email protected]

design PORTFOLIO


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