In what ways does your media product use, develop and challenge forms and conventions of

real life media products?

Using Mise on scene I have analysed another pop genre music video by Taylor

Swift and compared it to my own product.

Mise en Scene - PropsWe developed the use of props of photos to make it more easier

for the audience to understand the narrative and what the song was about. The shot of the photo of the boy and girl allows the audience to see it shall be a love song. This is similar to the way Taylor Swift has used the use of notes as props in her music video.

Mise en Scene- ActorsFor our music video we used the traditional representation of

actors in a pop genre music video of a boy and girl being in love. This was the same as what Taylor Swift had done in her music video “you belong with me”.

The boy and girl.

Mise en Scene-lightening/color

We used natural lightening for majority of our shots as they was mostly filmed outside. Taylor Swift might have had lightening for hr shot to give it a more glow to the shot to make it look perfect and typical day in America where it would of been filmed. The extra lightening would of given all the shots more of sun kissed look to make it look more happy and create a fairytale image.

Mise en Scene-make up

We challenged the convention of make up as used more of noticeable make up. This was to make Scarlett more grown up as we was having shots of her in the past and present day. Also the location in which Taylor Swift song is based is a high school in which they wouldn’t be able to wear loads of make up. Most artist who target audience is younger they wont wear loads of make up to promote young child to wear it.

Mise en Scene-location

It was hard to use the convention location to tie in with our pop genre. We had to challenge it as we would be able to go or afford the location in which most pop genre music videos where usually based. We a group member house to film some scenes and then a park to film others. This is similar to Taylors as she used two locations which was their homes (only saw bedrooms) and the school (dance and football field).

Mise en Scene-costume

We challenged this convention of costume in my group as due to the weather we was able to have our actors dress up in dressy clothes as it would be too cold. We had to make sure the clothes we had our actors wear was suitable to the genre and they would appeal to our target audience. In Taylor Swift she wears your typical teenager outfits, until the end wear she is seen wearing a ball gown for her school prom.

Narrative

Seeing was doing the genre pop we decided to have the storyline to be based on relationship and being in love as that what most of them are based on . It is similar to the storyline that Taylor Swift song is about. Both songs there is a relationship and there is a new girlfriend in which the by is going out with but shouldn’t be.

Shots

We use the shot of a two shot several time through our music video to show the relationship between the characters. We also challenge this shot As we added the effect of a spilt screen in our music video, this was to Create the effect she was looking back at past memories and wishing she could change them is possible. In another pop genre music video they Use the shot of two shot as well to show that there is chemistry between the actors.