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Page 1: MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy

Buy here: http://student.land/mkt-571-week-5-assignment-marketing-communication-and-brand-strategy/ Purpose of Assignment

This assignment is designed to help students understand the interrelationships

between brand strategy and the communication message to the target audience. It is

a continuation of the marketing plan and students should review the Week 3 Learning

Team Assignment for assistance in product brand strategies the team has developed.

Assignment Steps

Develop a minimum 700-word branding strategy and marketing communication plan

in Microsoft® Word. This document should address at least 5 elements of the

Situational Analysis and the Product, Place/Distribution, Promotion, and Price

Strategies (modified below) sections of the marketing plan (from the Situational

Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists

below). The five elements you select should only come from the options provided

below. You must include a measurement of customer loyalty and retention in your

strategy document. You may include more than the minimum to provide clarity and

coherence to your document.

● Situational Analysis: ○ Vision , Mission, Strategic objectives, Values ○ Strengths/Weaknesses ○ Competitor's Strengths/Weaknesses ○ Market Segments

● Product, Place/Distribution, Promotion, and Price Strategies: ○ Creating a Brand Image ○ Maintaining Brand Image

Page 2: MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy

○ Branding Concerns ○ Promotion/Integrated Marketing Communication ○ Advertising Strategy/Objectives ○ Push and Pull ○ Media Strategy ○ Advertising Execution ○ Public Relations/Strategies

Note : Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in

Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.


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