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Mobile Games Mobile Games Mobile Games Mobile Games OpportunityOpportunityOpportunityOpportunity

AppLift GmbH –––– www.applift.com 2

Intro to AppLift

• We promote mobile games from 90 of the top 100 game developers

• And are the largest traffic source for some of these, delivering more

installs than Facebook or Google on a global scale

• Serving their customers‘ demand for mobile games, we partner with

Carriers, OEMs and Media Houses/TV Channels

• This drives substantial on-top revenue for our partners

• We are 65+ FTEs backed by HitFox Group and Prime Ventures with

our HQ in Berlin and offices in San Francisco and Seoul


The Mobile Games Market &

Users‘ Challenge


Worldwide Android Smartphone

time spent per app category1

Games

43%

Social

Networking

26%

Entertainm

ent 10%

Utilities

10%

News

2%Rest

9%

As users love Mobile Games, the industry is sky-rocketing

1) Flurry 2012: Flurry reaches 1 billion monthly unique smartphone and tablet devices across iOS, Android and other platforms

2) Newzoo, Juniper, eMarketer, AppLift

# Mobile gamers2

#412m 25%

#146m 38%

#129m 66%

Today YoY growth

Playing

Ø 55 min /

day1


However, users need guidance to easily discover the best games

# 120kGames in the

Apple App Store

# 240kGames at

Google Play

How to easily

discover the

best games in

this ocean?

Consumers challenge

+5k new games

each month


Delight users by enabling

their easy game discovery within familiar

content – your digital products


AppLift’s seamless integration formats enable users’ easy and engaging game discovery

Integration formats for Mobile Websites & Apps

Android & iOS Android

GameFinder app

PlayAds

(SDK)

Direct

(Icon+text)

GamesList

(iFrame)White-Label

App


Business Model & Reporting

• View clicks, installs and revenue

generated in real-time

Business Model

• We pay you a “commission per

install” (CPI) for each downloaded

game via the App store / Google

Play Store by your users

• CPIs range between 0.5-4 USD

(depending on game/ operating

system, country)

• Example: Monthly on-top revenue

Reporting

10m active

monthly

users

ø

Click-through-

rate

5%

ø

Install-rate

8%

ø

Revenue per

install

2 USD

80k

USD


1 & 2 Direct Integration & GamesList


Integration of games into both mobile web & apps of biggest Austrian newspaper krone

Games are presented

within the content...

…or as a category in the

navigation…

…which redirects to the

iFrame

Prominent integration

to landingpage……and to navigation categories

+


PlayAds (SDK)


Delight users with an engaging & entertaining game discovery in your native app… (1/2)

• Easy integration:

SDK will take no

longer than 20mins.

Our tech team will

fully support the

implementation

• Fully customizable to

your look & feel

• eCPM up to $30 as

users are engaged

and entertained

PlayAds (SDK)

User taps… …and unwraps by scratching


…customizable to your design requirements (2/2)

Your

design

Images and text are customizable directly from the server (no need to resubmit the app)


Dedicated mobile games channel presented as an engaging gift to CLOSER users (French celebrity app)

• AppLift customized and designed the SDK to fit Closer’s layout

• Highly successful as games are perceived as value-ad: Conversion rate >30%, eCPM: $30,

industry benchmark: $9

Click “Jeux”… …open gift… …scratch to open… ..and install for free


Contact

Daniel HeerHead of Strategic Partnerships

Email: [email protected]

Tel.: +49 (0) 173 260 94 97