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Mobile Marketing for NonProfits Case Study

Your mobile strategy

http://www.urmobile.com



Nonprofits are starting to leverage the mobile platform. The world is going mobile and in the near future more people will view the web from their phone than their desktop. Here are few reasons nonprofits and charity organizations need to embrace the mobile web.



Mobile web viewers are 67% more likely to advocate your cause than desktop viewers.

1

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Generation Y prefers the mobile web over the desktop equivalent.

2




Connect with donors. Mobile medium makes it easy and immediate to receive donations.

3




Engage users with pictures, videos and daily inspiration.

4




Let users find local events to participate. 5



Build a loyal community by being connected 24/7.

6

Soles4Souls



• Soles4Souls is a Nashville-based charity that collects shoes from the warehouses of footwear companies and the closets of people like you. • The charity distributes these shoes to people in need, regardless of race, religion, class, or any other criteria. • The shoe charity has unveiled eight trips for the 2011 calendar year including trips to Haiti, India, Peru, and Honduras. • Their mobile website makes it easy for users to connect, engage and be involved anytime/anywhere.




Using their mobile website users can



Make a donationa



Can search and find shoes drop off locations or mailing addresses.

b



Can opt-in to be connected and receive news/information.

c



Clearly in 2011 we’re going to see more and more nonprofits launch mobile websites.

Basic functionality like breaking news, donate now and opt-in news is very easy to create with mobile platforms like mobbuilder.com.

http://www.urmobile.com/

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