PROJECT
DATE CLIENTSEPTEMBER 20, 2011 NON-PROFIT ORGANIZATIONS
THE POWER OF MOBILE APPS
Wednesday, September 21, 2011
Many are wondering if the app frenzy we have been witnessing is just a fashion and, like many others, shall pass. We do not think so.
-Stephanie Baghdassarian
Research Director, Gartner
Wednesday, September 21, 2011
MOBILE PLATFORMS FAST FACTSWednesday, September 21, 2011
100 MILLIONTHIPHONE WAS SOLD IN
FEBRUARY OF 2011
FAST FACTS
Source: Apple, Financial TimesWednesday, September 21, 2011
FAST FACTS
Source: Apple, Financial Times
100 MILLION BOOKS DOWNLOADED FROM
Wednesday, September 21, 2011
FAST FACTS
Source: Apple, Financial Times
15 MILLION IPADS WERE SOLD IN THE FIRST 9 MONTHS OF ITS RELEASE
Wednesday, September 21, 2011
FAST FACTS
OVER
15 BILLIONiTunes app
downloads
in 3 yearsWednesday, September 21, 2011
FAST FACTS
350,000ANDROID UNITS
SOLD DAILY
Wednesday, September 21, 2011
WHAT DOES THIS MEAN IF THIS TREND HOLDS?
2.45 M SOLD EACH WEEK
10.5 M SOLD EACH MONTH
127.75 M SOLD EACH YEAR
Wednesday, September 21, 2011
P.C.’S VS SMARTPHONES
Q1 2011
94 MILLION PC’S SOLD
100 MILLION SMARTPHONES SOLD
Q2 2011
85 MILLION PC’S SOLD
108 MILLION SMARTPHONES SOLDSource: guardian.co.ukWednesday, September 21, 2011
MOBILE US
82 MILLIONSMARTPHONES ARE IN CIRCULATION
TODAY IN THE US
1 IN 3 PEOPLE IN THE US
13 AND OLDER OWN ONETHIS IS EXPECTED TO DOUBLE BY 2015
SOURCE: MOBITHINKGINGWednesday, September 21, 2011
DO YOU STILL THINK YOU DON’T NEED ANY TYPE OF MOBILE PRESENCE?
SOURCE: MOBITHINKGINGWednesday, September 21, 2011
SOCIAL & SEARCH FUELING THE GROWTHWednesday, September 21, 2011
US SOCIAL NETWORK USERS
Source: eMarketer.com
TODAY 64% OF INTERNET USERS IN THE US
ARE SOCIAL NETWORK USERS. Wednesday, September 21, 2011
Real Time Social Features in Apps has us constantly checking....
SOCIAL FEATURES INCREASE MOBILE USAGE
HAVE YOU CHECKED IN?
DID YOU SHARE WITH YOUR FRIENDS?
WHAT WAS THAT SONG AGAIN?
Wednesday, September 21, 2011
MOBILE SEARCHES HAVE
QUADRUPULED IN THE LAST YEAR
1 in 7 SEARCHES ARE NOW MOBILE
Wednesday, September 21, 2011
EMERGING PLATFORMS
10 MILLION USERS3 MILLION CHECK INS A DAY
CITYVILLE10O MILLION USERS
IN 43 DAYS
115 MILLION SUBSCRIBED51 MILLION USERS DEC 2010
23 MILLION USERS
Wednesday, September 21, 2011
BRINGING IT ALL TOGETHER SOCIAL, MOBILE, SEARCH
+750 million active users50% of active users log on once a dayPeople spend +700 billion minutes per month on Facebook
GOOGLE HAS OVER 1 BILLION UNIQUE USERS WORLDWIDE PER MONTH
130M+ USERSOVER 350K APPS
OVER 15 BILLION APP DOWNLOADS
Wednesday, September 21, 2011
THE SHIFT TO MOBILE USAGEWednesday, September 21, 2011
Last year's mobile data traffic
was three times the size of the
entire global Internet in 2000.
Source: Cisco Visual Networking IndexWednesday, September 21, 2011
US consumers spend, on average, 155 minutes surfing the web or using apps on their mobile devices per day.
TIME SPENT ON MOBILE DEVICES
Wednesday, September 21, 2011
US MOBILE APP VS WEB CONSUMPTION
Wednesday, September 21, 2011
iTunes App Store15 billion
Android Market
4.5 billionBlackBerry App World
1 billion
NUMBER OF APP DOWNLOADS
Wednesday, September 21, 2011
NON-PROFIT MOBILE STRATEGYWednesday, September 21, 2011
SOURCE: BETH KANTER MARCH 2011
Where and how do mobile and
social strategy intersect?
Wednesday, September 21, 2011
SOURCE: BETH KANTER MARCH 2011
Non-Profits need two
things:
Engagement strategy and
to think differently about content.
Wednesday, September 21, 2011
SOURCE: BETH KANTER MARCH 2011
Integrate mobile into all channels
of nonprofit advocacy,
communication, and fundraising
campaigns.
Wednesday, September 21, 2011
SOURCE: BETH KANTER MARCH 2011
Important points to consider in your
mobile strategy:
1. sign up
2. action
3. donation pages
Wednesday, September 21, 2011
BEST PRACTICESWednesday, September 21, 2011
SOURCE: GOOGLE/IPSOS APRIL 2011
1.) A well designed website that recognizes a mobile
browser. Making your web site readable on a mobile phone.
2.) Content strategy must incorporate “hybridized”
content – for both mobile and stationary sites.
3.) Distinguish between portable and mobile. Visual
design is necessary.
4.) Engage . Not just one-way communication.
Wednesday, September 21, 2011
SOURCE: GOOGLE/IPSOS APRIL 2011
5.) Design apps based on what your audience
needs.
6.) Understand the process of text/push
notification to donate campaigns if your goal is fundraising.
7.) Don’t go mobile for the sake of going mobile. Have a
strategy that is integrated with all your
communications channels and supports your objectives.
8.) Start collecting cell phone numbers now!
Wednesday, September 21, 2011
TRENDS TO WATCH FORWednesday, September 21, 2011
1.) Tablets are going to be huge.
2.) QR Codes via mobile
THINK SOCIAL, BE MOBILE, ACT LOCAL
Wednesday, September 21, 2011
NON-PROFIT SAMPLE APPSWednesday, September 21, 2011
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Wednesday, September 21, 2011
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Wednesday, September 21, 2011
CONTACT US FOR ANY OF YOUR MOBILE OR DIGITAL NEEDS:
WWW.SWEBDEVELOPMENT.COM
210.617.7260
Wednesday, September 21, 2011
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