“I like a car that looks more
or less conventional, one that doesn’t
attract too much attention.”
“Dealership Visit” Activity:
“I loathe most dealers…I feel I need
several showers after a visit.”
“Imagine my surprise when I got a call from a very nice guy who had a loaded Volt in my color, willing to do the whole
thing over the phone and bring it to my house …”
“I find the Nissan Leaf to be just unpleasant to look at from the outside … I would only get one if it met all my practical needs
extremely well …”
“The new price point certainly gets your attention
… now the Leaf is also very appealing …”
THE
RESULTS
CR
EATI
VE
P
LUG
GIN
G
SQU
EEZY
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PAC
ES
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