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Mobile SNS & Opportunity

April 22, 2010

@ josanku

SNS + Mobile

Mobile SNS Trends

Opportunity

Web Squared

Search to Share

http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

More Time for SNS

YouTube

Google.com

Msn.com

Yahoo.com


Social Networking > Email Usage…

Users Time

July 2009 November 2007

• Anywhere Participation

• Web in Pocket

• RealTime Interaction

• Sensors: Eye, Ear, Location, Motion

• SNS+Communication

Mobile Internet Computer

Mobile OnlyMixi Mobile Page Views = 72% vs. 17% 3 Years Ago


Mobile

Social

Disruption

Mobile Web2.0Mobile Social Computing

Mobile SNS Trends

Twitter

Casual PublishingSocial Filter (RT)

Real TimeFrom Pages to Stream

Thread, Pipe, ChannelNot Social Network, But Information Network

Twitterverse: Twitter Ecosystem

Twitter Numbers

http://bit.ly/adRLDz

Twitter Effect• RealTime Web

• Light Relationship

• Casual Conversation as Contents

• RT: Social Filter, Distribution, Creation

• RealTime Interest Graph. Collective Mind

• Viral Spreading

• New Ecosystem: Twitterverse

• Privacy vs Publicacy

Mobile Facebook

100K Mobile Users

500K Apps80K Web Sites

Facebook Connect

Facebook Connect for Mobile Apps

http://www.slideshare.net/InSitesConsulting/social-media-around-the-world-3547521

Facebook with 51% Market Share

Location

6,000 location-based iPhone apps, 900 Android apps and 300 BlackBerry apps

http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php

Popular Location-Sensitive Apps

UrbanspoonLoopt

BrightKite

Gowalla

AroundMe

Foursquare

Yelp

Moxim-ity

Whrrl Bliquo

Social Game

We Rule

Top 10 Social Games in Facebook Apps

Source: AppData.com

Location + Game

Check-inInteractive Online and Offline

http://images.google.com/imgres?imgurl=http://appstorehq-production.s3.amazonaws.com/gowalla-iphone-3425.185x185.1256729300.30903.jpg&imgrefurl=http://www.appstorehq.com/gowalla-iphone-3425/app&usg=__4K0nJaMsNt4mKIAvcsLzUbp4Jig=&h=185&w=185&sz=7&hl=ko&start=44&sig2=DuDbuJ6d9cwgPQtGaLCJpw&um=1&itbs=1&tbnid=vHXh1xcNp3zs0M:&tbnh=102&tbnw=102&prev=/images?q=gowalla+mytown+foursquare&start=40&um=1&hl=ko&sa=N&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&ndsp=20&tbs=isch:1&ei=06uyS5bvF4mAtgOatKm3AQ

http://images.google.com/imgres?imgurl=http://appstorehq-production.s3.amazonaws.com/mytown-iphone-96633.185x185.1259918960.66728.jpg&imgrefurl=http://search.appcraver.com/mytown-iphone-96633/app&usg=__Byl0s8irY8VcbHOoBcg1jbIFKf8=&h=185&w=185&sz=6&hl=ko&start=8&sig2=GGZum7wUQcXq-V9auhFJXg&um=1&itbs=1&tbnid=7A3tnuxYpWpJoM:&tbnh=102&tbnw=102&prev=/images?q=mytown+iphone&um=1&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&tbs=isch:1&ei=-KuyS_LfCZ7UsAOM1uigBg

Social Buying to get a daily deal on local goods and services

Benefit: Coupon

http://www.groupon.com/

Company

The use of social media marketing?

http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf

http://twitter.com/account/profile_image/ollehkt?hreflang=en

Integration: Mobile SNS Devices

MS KIN

Mobile SNS Keywords

• Light

• RealTime

• Location

• Game

• Benefit

• Company

• Integration

SNS in Korea

http://www.runpipe.com/index.php

http://me2day.net/

http://www.tossi.com/main.do?clk_pg=main&clk_pos=gnb

http://images.google.com/imgres?imgurl=http://file.itgling.com/profile/2009/7/21/5353eac8ebc0415897d009c366a00b93_th_160.jpg&imgrefurl=http://www.itgling.com/itgling/mystory/spotlist?gubun=010&usg=__T15UJWJNv2Xq0Jws1Kog1ITO8iM=&h=160&w=160&sz=4&hl=ko&start=18&sig2=PDD1rb1QBR2B5qx8gi3_yw&um=1&tbnid=Vr0axPmbgRQ19M:&tbnh=98&tbnw=98&prev=/images?q=%EC%9E%87%EA%B8%80%EB%A7%81&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&um=1&ei=Y1r4SvivFpmktgOIueG0CQ

http://images.google.com/imgres?imgurl=http://imgnews.ibtimes.co.kr/photo/2010/02/18/20100218095516443.jpg&imgrefurl=http://kr.ibtimes.com/article/news/20100218/3573093.htm&usg=__uV6GCPMrrnBF612Kq3GBnpOehxE=&h=130&w=300&sz=17&hl=ko&start=22&sig2=zaEPwNXzI4Z-tdsX0AOgWA&um=1&itbs=1&tbnid=zoiAGNRXpo89WM:&tbnh=50&tbnw=116&prev=/images?q=yozm&start=20&um=1&hl=ko&sa=N&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&ndsp=20&tbs=isch:1&ei=SjSyS86_O8GIkAWojKWUBA

SNSFast Growth + Low Penetration


SNS: Cyworld -12% Y/YGlobal Phenomenon, Facebook Leading, Though Many Regional Strongholds

Opportunity

Twitter & Facebook in Korea


Make Money76% Mobile Users Pay

Entertainment

Media Information Learning Shopping

Search

People As A Platform

Social Web

PCService PortalInternet

Bandwidth ISP

1995 2000 2005

Value

MobilePeople?

2010~

http://www.naver.com/r/t?www

http://images.google.com/imgres?imgurl=http://bokumjari.co.kr/imgUpload/10.JPG&imgrefurl=http://www.bokumjari.co.kr/nature/nature_01.asp?page=6&pagegubun=11&img=01&searchtype=&searchtxt=&h=455&w=600&sz=86&hl=en&start=7&sig2=Rn404JLJJihgenTH9lKbtg&um=1&tbnid=bnxPyX4cLSBxiM:&tbnh=102&tbnw=135&ei=uMnlRoeRE4fIgAO9_YGqDQ&prev=/images?q=%EA%B1%B0%EB%AF%B8%EC%A4%84&svnum=10&um=1&hl=en&rls=com.microsoft:en-US

Before After

Web Squared

web2

2005-2009 2010~

web2.0Opp

ortu

nity

1990-2004 2005-2009 2010~

http://images.google.com/imgres?imgurl=http://images2.iwilab.com/shared/item/1/107/107849_500x.jpg&imgrefurl=http://www.wisia.com/item/107849&usg=__7W_FR6Xl1quSJt4IQNTPSikB2co=&h=365&w=500&sz=46&hl=ko&start=1&sig2=ukMY5EUHSvdgQtUmMDOWUg&um=1&tbnid=sxH6T0vNyVzKzM:&tbnh=95&tbnw=130&prev=/images?q=%EC%84%B1%EB%83%A5%EB%B6%88&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=GnRMS7vUC5zWswP2pKWKAQ

?

Personal Computing

Desktop Internet Computing

Mobile Internet Computing

Mini Computing

How Soon?

2013 2014http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

Before After

. - /The Real Internet Starts

2010~

EmpowerPeople

KT 종합기술원 중앙연구소

@josanku

Mobile Web2.0Mobile Social Computing

The Web becomes more closely integrated with the real world via sensor-based

smart phone applications. Web Squared is another way of saying

"Web meets World”

June 2009

http://www.web2summit.com/web2009/public/schedule/detail/10194

Exponential Growing of Data(in Real Time)

More Data OpenSensor GeneratedUser Generated

http://www.artistsvalley.com/images/icons/Database%20Application%20Icons/Procedures%20Database/256x256/Procedures%20Database.jpg

http://www.data.gov/

http://images.google.com/imgres?imgurl=http://www.dfas.mil/careers/acareeratdfas/comminvolv/communitypeople.jpg&imgrefurl=http://www.dfas.mil/careers/acareeratdfas/comminvolv.html&usg=__bciVhxqDQSnRmaX3d9BFIo_1GDc=&h=1024&w=1203&sz=223&hl=ko&start=6&sig2=UxBQAhwd1Ymqaw1MTEtTNQ&um=1&tbnid=7RQvVIF8SDcKCM:&tbnh=128&tbnw=150&prev=/images?q=people&hl=ko&rls=com.microsoft:ko:IE-SearchBox&rlz=1I7ADBR&um=1&ei=FoQIS8DlMYHqtQPovJTACQ

Data Web

Web Meets Real World

Collective Mind

Information Shadow

The Internet of Things

Reputation, Social Capital

Universal Identity