Download pdf - NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence – Nov 15

Personal Branding 101Building a Brand for Digital Influence

Kylie Rowe, MSW, MBA | @KyRoBiz

Vice President of Relocation & Corporate Services, Dickson Realty

What is a Personal Brand?

Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite

➔ How would your peers or colleagues describe who you are

when you’re not in the room?

➔ What do people come to you for, or what business value

and expertise do people believe that you have?

NCET Biz Bite Agenda

➔ What is a personal brand?

➔ What is personal branding?

➔ Why does it matter?

➔ How do you build your brand? (7-Steps)

➔ How do you be a digital influencer?


A Personal Brand is...

➔ How people describe you when you’re not in the room.

➔ The image or impression people have of you.

➔ A reflection of the value you are able to consistently deliver.


Your personal brand exists

whether you like it or not!


What is Personal Branding?

➔ You use a strategic process that makes you an active

partner in the direction of your life.

➔ You create a distinct voice that people recognize.

➔ You intentionally represent and communicate who

you are and the value you bring to others.


Personal branding is a never-

ending journey that extends well

beyond social media.


Why does Personal Branding Matter?

➔ When you live your brand, it gives you credibility.

➔ With credibility, people will increasingly trust you.

➔ When people trust you, they follow you.

➔ With followers, you are a digital influencer.


If you’re not online, you’re less

likely to get an interview and less

likely to get hired.


Why does Personal Branding Matter?

➔ 70% of employers search for a candidate on social media

➔ 69% use online search engines to research candidates

➔ 54% found social media content that caused them not to

hire someone

➔ 57% only interviewed candidates they could find online

Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite | 2017 CareerBuilder Survey

Personal branding enables you to

be a more authentic person who

can create a greater overall

impact.


How? 7-Step Guide to Build Your Brand

1. Understand who you are.

2. Write a brand bio.

3. Create and update profiles.

4. Know your network.

5. Identify a strategy.

6. Practice the Laws of Social Media.

7. Start over from the beginning.


Step 1. Understand who you are.


➔ How do I describe myself to others, including my

purpose, passion and core values?

➔ What business value or special knowledge and

expertise can I consistently deliver to others?

➔ What’s my vision and how do I want to be described

in the future, at least one year from now?

Step 2. Write a brand bio.


➔ Mind the perception gap!

➔ Bios for different platforms and purposes.

➔ Review other influencers.

Step 3. Create and update profiles.


➔ Profile picture.

➔ Consistency across profiles.

➔ Review other influencers.

Influencer Example: Bret Simmons


Influencer Example: Bret Simmons


➔ @DrBret: NV Management Prof. Purpose to

change your mind about value of creating

healthy, responsible organizations where

everyone can thrive. Curator @TEDxUofNevada

➔ @TEDxUofNevada: Our event is called

TEDxUniversityofNevada, where

x=independently organized TED event. Next

event is 1/27/2018. Tweets by @drbret

https://twitter.com/TEDxUofNevada

https://twitter.com/drbret

Step 4. Know your network.


➔ Is your audience the same across platforms?

➔ What do people like, comment and share?

➔ Who is following you and who are you following?

Step 5. Identify a strategy.


➔ Public or private?

➔ Personal or professional?

➔ Which individuals and organizations are influencers?

Step 6. Practice the Laws of Social Media.


➔ Content

➔ Engagement

➔ Authenticity

#ImNotACrazyCatLady


Step 7. Start over from the

beginning.


Then what?

Become a Digital Influencer


How to become a digital influencer?


➔ Presence on multiple platforms

➔ Alignment with other brands

➔ Links with individual influencers

Example: #MoveWithPurpose | @ThisisReno


➔ Facebook | Twitter | LinkedIn | Insta | Snap | Google+ | Blog

➔ Brand Alignments: Dickson Realty, TEDxUNR, EDAWN,

This is Reno, Tahoe Nevada Love, Opportunity Nevada,

Getaway Reno Tahoe, University of Nevada, Renown

➔ Links to Influencers: Bret Simmons, etc.

Digital influencers aren’t the

ones reading articles about

best practices -- they are

writing them.


As a digital influencer you…

➔ Have a niche and provide value.

➔ Guest blog and contribute with a distinct voice.

➔ Are also seen and part of the offline community.

➔ Continue to collaborate.

➔ Accept the responsibility of being an influencer.


Personal Branding for Digital Influence: Key Takeaways

➔ Know who you are and be that.

➔ Consistently deliver value to others.

➔ Influence and be influenced, for good.


Kylie Rowe@KyRoBiz

775-250-1152

[email protected]