Building Your Professional and Personal BrandLinkedIn:

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Overview

Get ready to take your social media marketing to the next level and discover the vast opportunities that await – increase awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.

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Growing Power of LinkedIn

• LinkedIn has quickly earned its reputation as the top B2B social networking destination

• The site boasts more than 277 million users worldwide

• No. 1 on Forbes’ Fast Tech 25 list of America’s fastest-growing tech companies

• 50% of the Fortune 100 use LinkedIn Marketing Solutions

Sources: Bloomberg.com, LinkedIn.com

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LinkedIn Self-Service Advertising

Sponsored updates are company page updates which are promoted by a brand through campaign manager (private dashboard).

Target Audience:• Location (country, state, city)• Company (name, industry, size)• Job (title, function, seniority)• Exclude locations, companies, job titles

Two Payment Models:• Pay-per-click (CPC) • Pay-per-1,000 impressions (CPM)

Minimum Costs:• Minimum daily budget is $10/day• Minimum CPC bid is $2/click• Minimum CPM bid is $2/1,000 impressions• One-time $5 start-up fee

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LinkedIn Self-Service Advertising

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Sponsored Stories

Source: LinkedIn

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Sponsored Stories

Source: LinkedIn

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Sponsored Stories

Source: LinkedIn

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Sponsored Stories

Source: LinkedIn

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Sponsored Stories

Source: LinkedIn

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Sponsored Stories

Source: LinkedIn

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LinkedIn Marketing Solutions

With LinkedIn Display Advertising, you are assigned a LinkedIn account manager.

Type of Display Ads:• Medium Rectangle• Skyscraper• Text Link• Leaderboard

Target Audience

One Payment Model: CPM

Minimum Spend: A single campaign is $25k or $25k per quarter for a dedicated LinkedIn account manager

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LinkedIn Marketing Solutions

With Sponsored InMail, you are alsoassigned a LinkedIn account manager.

How it Works:• Direct to inbox• Notifications• 100% share of voice• Flexible format• Call-to-action button• Company page widgets• Share button• Select target audience

One Payment Model: CPM

Minimum Spend: A single campaign is $25k or $25k per quarter for a dedicated LinkedIn account manager

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LinkedIn in a Mobile World

Reinvent. Redefine. Reimagine.

Mobile Stats:• Sees 38% of unique visits from mobile• LinkedIn expects to have its “mobile moment” with 50% visits via mobile • Mobile/desktop users are 2.5 times as active as desktop-only users• 72% of people in US watch or read news via mobile

LinkedIn Multi-App Strategy:• LinkedIn app for all smartphones• New version of iPad app• Revamped its Pulse mobile news app

Source: LinkedIn Webinar

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LinkedIn in a Mobile World

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Showcase Pages

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Showcase Pages

Create a page for aspects of your business with their own messages and audience segments to share with.

How To Get Started:1. Identify business areas to

showcase2. Click the "Edit" menu on your

company page3. Select "Create a Showcase

Page“4. Add imagery, description, URL,

etc.5. Now you are ready to start

sharing your content

Source: LinkedIn

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New Company Page Analytics

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LinkedIn Profiles

Reasons why you should optimize your LinkedIn profile regularly:

• Millions of members• Today it is assumed you have a LinkedIn

profile• Shows up at the top of Google search• People are searching for you• Packed with invaluable resources• Stay ultra-current• Automatically remain connected• Efficient way to manage your network• Ultimate personal branding platform

• 24/7 representation of your knowledge and achievements

Source: LinkedIn

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Secret Sauce to All-Star Status

• Use a professional headshot• Optimize your headline

• Add keywords• Multiple titles

• Sell yourself with visual and written content• Become a LinkedIn influencer

• Take advantage of publishing platform• Showcase your experience, projects, test scores,

certifications, awards, expertise, education, groups, etc.• Describe job positions• Get connected

• Grow your connections (10 Simple Tips to Double your LinkedIn Connections)

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Secret Sauce to All-Star Status

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LinkedIn Publishing Platform

Source: TechCrunch

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Beef Up Your Summary and Experience

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Beef Up Your Summary and Experience

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Promote Teamwork and Strengthen Connections

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Properly Utilize Skills/Expertise/Recommendations

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Who’s viewed your profile?

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LinkedIn Contacts

• Sync your email address books and calendars

• Remember what is most important about your contacts

• Add notes about your contacts

• Set reminders to stay in touch

• Save a history of your conversations and meetings

Get started:http://contacts.linkedin.com/

Source: http://contacts.linkedin.com/

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