• Defini&on of Social Media • Why Use it? • Create Your Plan • Expand Your Network • Build Your Presence • Keep It Current
2
Topics
Defini&on � Social media -‐ primarily web and mobile-‐based tools for sharing and discussing informa&on among human beings.
3
It’s Huge � Facebook: 1,000,000,000 ac&ve users � TwiSer: 175,000,000 ac&ve users � LinkedIn: 150,000,000 registered users � Pinterest: 8,000,000 ac&ve users � Blogs: 346,000,000 people read blogs every day � YouTube: 800,000,000 unique visitors last month
4
Why use it? It’s Essen&al! � One in five hiring managers conduct background searches using social networks, primarily Facebook (Mashable)
� 65% of all openings are filled through internal movement or referrals (CareerXroads 2012 Report)
5
Gebng Started � Create Your Plan � Do Your Research � Build Your Presence � Keep it Current
6
Create Your Plan � Listen to what’s being said in your industry
� Technora& and Google Blogsearch � YouTube to see who’s talking about your area of interest � TwiSer for relevant conversa&ons � LinkedIn and Facebook for groups and company pages
7
Create a Plan, cont. � Define your brand -‐ be consistent
� Values – What’s important to you? � Posi&oning – What differen&ates you? � Visual iden&ty – Colors, style, avatar � Key messages and voice – What do you want to communicate? Simplicity is key
� Your story – How you connect in a compelling and authen&c way, making you memorable
8
Do Your Research � Iden&fy the companies you’re interested in � Search to find people working for these companies
� LinkedIn Profiles and Company Page – connect with people and join relevant groups
� Google, Bing, Yahoo search � Facebook company pages � TwiSer
9
Do Your Research and Connect � Connect with them!
� Social media has broken down barriers, messaging someone you’re not friends with is OK
� Do your homework on the company and the person your contac&ng, crah a message that states your interest, without asking for a job (at first)
� Eventually ask if there are open posi&ons
10
Build a Powerful Presence � Create a content calendar which defines what you’ll post about and when (e.g., Monday, Wednesday, Friday) � Interviews, how-‐to, new informa&on, Lists, etc. � Post videos occasionally
� Create new content regularly � Write brief pieces with lots of visual breaks for people to absorb
� Images draw people’s aSen&on – at least 1 graphic per post
� Write passionately! 11
Build a Powerful Presence, cont. � Create a Facebook Page and TwiSer Accounts
� Complete the profile � Leverage your branding (colors, avatar) � FB: Connect with as many friends as possible – you can use your email list to invite people to “Like” you
� TwiSer: Follow relevant people � Clean up your exis&ng personal Facebook profile and TwiSer Accounts – Hiring managers WILL look at these
12
Build a Powerful Presence � Blog -‐ Set-‐up a blog that centers around you exper&se and your passion
� Use Wordpress.org or Wordpress.com (beginners) � Select a theme (template) that reflects your brand � Buy an appropriate domain name � Your “About” page should be about you and your professional background
� Make it easy to comment on your site, easy to subscribe � Use easy to read fonts
13
14
Build a Powerful Presence, cont. � Post updates on FB and Tweet � Tweet your blog posts – leverage exis&ng content � Connect with recruiters on TwiSer � Comment and ask ques&ons on other blogs to build awareness and establish your credibility
� Subscribe to blogs that post jobs, i.e., Mashable.com
15
16
17
18
Build a Powerful Presence, cont. � Create a video resume -‐ they serve as a differen&ator in the recrui&ng process
� Keep it short – 1 to 2 minutes � Describe the value you can contribute to a given posi&on, explain why you’re the best person for the job and talk about your background in a story-‐like format
� hSp://www.youtube.com/watch?v=0oHhD3Bk9Uc
19
Pinterest -‐ What is it? � Pinterest is a “virtual pinboard” that lets people share anything and any topic on the web that they find interes&ng and beau&ful – e.g., pictures, quotes, recipes, etc.
� Conceptually similar to social bookmarking sites. � Content is organized in “Boards” and organized in categories.
� Each piece of content is called a “Pin”
20
Examples of Pins
21
Pinterest is one of the largest social media networks on the web. The network saw +4377% growth between May 2011 and May 2012.
22
How to use it � Pin your resume � Create a resume pin board � Follow career experts � Link to your Pinterest resume (Facebook, LinkedIn) � One more tool for your arsenal
‹#› 23
24
‹#› 25
LinkedIn � LinkedIn – 80% of employers use for pre-‐screening � The world’s largest professional network with over 175 million registered members and growing rapidly.
� Connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportuni&es with a broader network of professionals.
� hSp://www.youtube.com/watch?v=ZVlUwwgOfKw
29
30
31
Profiles � First step in controlling your professional iden&fy online. � Authorita&ve source on your career.
� Represents your career accomplishments and opens the door to new opportuni&es.
� Communicates your professional brand. � Enables people to connect and reconnect with you. � 100% complete profile contains an execu&ve summary, your skill set, educa&on, 3 recent posi&ons and 3 recommenda&ons.
33
34
35
36
Profile -‐ Basic Informa&on � Gives snapshot of you and your professional brand. � Name and “other name” � Professional “Headline” – defaults to your current job &tle, but you can customize it to reveal something about your exper&se and personality.
� Include loca&on and industry to help people reconnect or reach out to you with new opportuni&es.
Edit Basic Informa&on
38
39
Profile -‐ Job History � Add at least 3 recent posi&ons. � If you company isn’t listed, add it. � Provide details on your responsibili&es. This drama&cally helps improve search results.
40
Add Prior Posi&ons
41
42
Profile -‐ Educa&on � Include detail about your formal educa&on. Let’s people you’ve known in the past connect with you.
� Where and what you’ve studied provides insights into your professional exper&se.
� Opens up valuable connec&ons to Alumni, Professors or others with similar backgrounds.
43
44
Profile – Execu&ve Summary � Your chance to summarize your professional brand. � Use this to describe your specific exper&se, your career accomplishments, and professional goals.
� Let some personality come out by wri&ng in the first person or describing the aspects of your job that you’re most passionate about.
� Include keywords that describe your exper&se. These help recruiters, employers and poten&al collaborators find you when searching LinkedIn.
45
46
Profile – Recommenda&ons � Quick way for people to get a sense of your strengths as a professional and for you to help out your connec&ons in a few simple steps.
� Click on “Asked to be Endorsed” on any posi&on on your profile and select which connec&on can speak to your work at that posi&on.
� They’ll submit a brief recommenda&on for your approval. � You can control which recommenda&ons to display by clicking “Manage”
� 3 recommenda&ons required to have a 100% complete profile. 47
Profile – Recommenda&ons � Quick way for people to get a sense of your strengths as a professional and for you to help out your connec&ons in a few simple steps.
� Click on “Asked to be Endorsed” on any posi&on on your profile and select which connec&on can speak to your work at that posi&on.
� They’ll submit a brief recommenda&on for your approval. � You can control which recommenda&ons to display by clicking “Manage”
� 3 recommenda&ons required to have a 100% complete profile. 48
49
Profile – Recommenda&ons � To recommend the strong work of a colleague or business partner, visit their profile and click “Recommend this person” be sure to include specific details in your recommenda&on.
� An authen&c recommenda&on helps people to get a sense of what it’s like to work with this person.
50
51
Profile – Addi&onal Informa&on � Include addi&onal informa&on to round out your profile � Add links to your company website or porvolio to let people see more of your professional work.
� Add interests beyond your career and any groups you are associated with.
� Touch on awards or honors that may dis&nguish your educa&on.
� Gives clearer picture of your professional iden&ty and helps you appear in search results when people are searching by keyword.
52
53
54
Company Pages � Central hub where millions of LinkedIn members can go to keep in the loop on company news, products and services, business opportuni&es, and job openings.
� Also perfect place to start conversa&on with your customers, prospec&ve clients, job seekers, post company updates.
� Post industry ar&cles and fun facts. � These updates appear on your company page and also the pages of your followers.
� Have followers Like your post so it goes viral. � Analy&cs pages to see ac&vity on the page.
55
56
57
58
59
In Summary � Cover the basics – 100% complete profile � Get meaningful recommenda&ons � Post updates � Join groups � Use value-‐added applica&ons � Become an expert with LinkedIn Answers � Set up a page for you company and start connec&ng
60
Keep It Current � Post new content and status updates regularly � Con&nue to comment on other blogs � Con&nue to listen to what’s being said out there � Make it easy for people to reach you � Be confident and consistent
61
You’re ready! � Integrate social media and the tradi&onal approach – add all your social media links to your resume!
62
Thank you!
Bridget Gibbons [email protected]
@gibbonsdigital Fb.com/gibbbonsdigital www.GibbonsDigital.com
63