Transcript
Page 1: NTCities - Digital and storytelling

Digital and storytelling

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Feeling pretty much in the dark about digital

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National Trust, behind the times?

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Work in partnership with experts

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Actually we are pretty advanced as it’s about the story not the

technology

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Imagination – can digital fill the gap?

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• VE perspective of this group

• Digital could be the way to evoke imagination, much easier to explain with an image

• http://www.youtube.com/watch?v=qSfATEZiUYo

• 3d image is great but the rest is a bit hit and miss so it tells us that …..

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Content is key

• Is your content compelling• Keep it simple• Think about the audience• Think how a visitor will use it / what they will get

out of it• When? Pre visit/during/post visit• Manage expectations, can it be delivered• Call to action – will it make you visit/read

on/donate/get involved

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What have we learnt and can share with you?

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Have something compelling to say – then decide the best way to

say it

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Make sure we’re making a business decision

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Understand our audiences relationship with digital world

• Urban Daddy https://vimeo.com/28425601

• Cloud pink https://vimeo.com/40853815

• Projection http://www.youtube.com/watch?v=Q9Qv62AqOk0 & http://www.youtube.com/watch?v=qXvmDaY29xg

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View commissions as a shared creative process

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Use digital technology to manage segment clash

Birdcage https://vimeo.com/25831269

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View it as an ongoing commitment – not a one off

investment

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Use digital technologies to problem solve

https://vimeo.com/23503354

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Identify a dedicated expert point of contact within the Trust

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Take little steps – simpler is better

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Don’t worry about being behind the times

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Summing up

Opportunities for the USB itself to explore?

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• Building up our insight into digital user segments

• Identify a single point of contact within Trust for digital

• VE - Consider a pilot project that invests time into developing a creative partnership with the digital technology sector.


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