About Me, Nolan ClemmonsGrowth Hacker | Startup Founder | Mobile Gaming Entrepreneur
Founder - Wufasta.co (@Wufasta) - Rewards Platform (Coming Soon!)
Unity Development Studio - The Knights of Unity (@KnightsofUnity)
Growth Marketing Agency - Growth.ly (w/ @hackapreneur)
TM
Agenda
1. Types of Media2. Content3. Social Media4. Mobile Growth Stack (@andy_carvell)5. Most Important Channel6. Process
How many of you have a monthly marketing budget exceeding
$50,000?
Organic = Free
3 Types of Media:
● Paid Media (Advertising)● Owned Media (Social Media)● Earned Media (PR/Influencers)
Content
1. Images (Screenshots, Promotional Materials)2. GIF’s (Game Footage)3. Videos 4. Text - Press Releases, ASO (App Store
Optimization), Website, Blogs
Social Media1. Twitter - Studio/Company Account, App/Game Account,
Personal Account - Tweet Well & Often2. Facebook - Company/Game Pages; Share to Groups,
Events for Launch - Live Videos3. Instagram - App/Game ; Studio/Company - Images &
Video4. YouTube - Owned Videos (Studio Account) & Earned
Videos (Influencers)
Most Important Channel: Email
Process
1. Make Great Content (and a great game!)2. Build Relationships - Engage on Social Media - Online
Communities - Offline Networking & Events - Collect Emails
3. Share Content - Use Tools to Automate Tasks4. Measure (analytics) - Optimize (make
adjustments/corrections) - Repeat (A/B testing)
*Start 6-12 Months Before Launch*
Questions?
Contact
Follow me on Twitter! (@n_clemmons)
Send me an email: [email protected]
Find us online:
http://growth.ly
http://theknightsofunity.com
http://wufasta.co
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