1
decourcy
@ decourcy | Mar 20 2008
CCO & Founder, Socialistic.
Tweets 1,237
Followers 2,467
Following 616
@decourcy Follower ReportKey Metrics: @decourcy | October - 1 - 2012
Total Followers
2,467
@decourcy has 2,467 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
21x
Pull is a good measure of how influential @decourcy 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @decourcy 's followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
and are thus better able to spread your message far and wide.
Identified Audience
IDENTIFIEDAUDIENCE
2
decourcy
@ decourcy | Mar 20 2008
CCO & Founder, Socialistic.
Tweets 1,237
Followers 2,467
Following 616
Audience Reach Insights
AVERAGENETWORK SIZE
Insights :- On average, each of decourcy's followers has 2,780 connections acrossall social media platforms.Therefore, decourcy canpotentially indirectly reach3,711,124 (1,335 x 2,780)people.
Audience Demographics
SEX
Insights :-*Statistics based on 84% of decourcy's followers,whose sex we were able todetermine.
AGE RANGE
Insights :- 39% decourcy's audience is between 36 -45.- *Statistics based on 24%of decourcy's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.
3
decourcy
@ decourcy | Mar 20 2008
CCO & Founder, Socialistic.
Tweets 1,237
Followers 2,467
Following 616
Audience Demographics [continued]
FEMALEFOLLOWERS BY
AGE
Insights :- Compared to the average decourcy's female followerstend to be more in the 36 -45 age range.
MALEFOLLOWERS BY
AGE
Insights :- Compared to the average decourcy's male followerstend to be more in the 36 -45 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :- decourcy has a higherpercentage of followersfrom New York, New Yorkthan the typical Twitteruser.
4
decourcy
@ decourcy | Mar 20 2008
CCO & Founder, Socialistic.
Tweets 1,237
Followers 2,467
Following 616
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :- decourcy has a higherpercentage of followersfrom New York than thetypical Twitter user.
TOP 5COUNTRIES
Insights :- decourcy has a higherpercentage of followersfrom USA than the typicalTwitter user.
5
decourcy
@ decourcy | Mar 20 2008
CCO & Founder, Socialistic.
Tweets 1,237
Followers 2,467
Following 616
Audience Interests Insights
INTERESTAFFINITY
Insights :- Compared to the averageaudience, decourcy's audience's top threeinterests are Business,Technology, and Home& Garden.
6
decourcy
@ decourcy | Mar 20 2008
CCO & Founder, Socialistic.
Tweets 1,237
Followers 2,467
Following 616
Audience Career Insights
INCOME LEVEL
Insights :- decourcy's consumeraudience has a high level ofincome compared to theaverage.
INDUSTRY
Insights :- Compared to the averageaudience decourcy's topthree industries areMarketing/PR,Entertainment, and Media.
Audience Education Insights
EDUCATIONTYPE
Insights :- decourcy's followersattend College/Universityschools more than theaverage Twitter audience.
7
decourcy
@ decourcy | Mar 20 2008
CCO & Founder, Socialistic.
Tweets 1,237
Followers 2,467
Following 616
Audience Social Media Usage
SOCIAL MEDIAUSE
Insights :- decourcy's consumeraudience is active on atleast 5,858 social profilesand/or blogs.
SOCIALMEMBERSHIPS
Insights :- 96% of decourcy's followers have LinkedInprofiles.- decourcy's has morefollowers who useFoursquare than does thetypical Twitter user.
ONLINEACTIVITIES
Insights :- 40% of decourcy's consumer audience hasbeen identified as a *GeoLocation.