Transcript
Page 1: PeekAnalytics Social Audience Report @decourcy

1

decourcy

@ decourcy | Mar 20 2008

CCO & Founder, Socialistic.

Tweets 1,237

Followers 2,467

Following 616

@decourcy Follower ReportKey Metrics: @decourcy | October - 1 - 2012

Total Followers

2,467

@decourcy has 2,467 Twitter followers and we've classified the ones we could into Consumer, Business,

and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous

and spam accounts, which we do not factor into our audience metrics.

Social Pull

21x

Pull is a good measure of how influential @decourcy 's audience is, compared to the average Twitter

account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this

calculation, is gauged by how well connected @decourcy 's followers are across sixty social sites,

compared to the average consumer. A higher Pull suggests you have important people in your audience,

and are thus better able to spread your message far and wide.

Identified Audience

IDENTIFIEDAUDIENCE

Page 2: PeekAnalytics Social Audience Report @decourcy

2

decourcy

@ decourcy | Mar 20 2008

CCO & Founder, Socialistic.

Tweets 1,237

Followers 2,467

Following 616

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of decourcy's followers has 2,780 connections acrossall social media platforms.Therefore, decourcy canpotentially indirectly reach3,711,124 (1,335 x 2,780)people.

Audience Demographics

SEX

Insights :-*Statistics based on 84% of decourcy's followers,whose sex we were able todetermine.

AGE RANGE

Insights :- 39% decourcy's audience is between 36 -45.- *Statistics based on 24%of decourcy's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.

Page 3: PeekAnalytics Social Audience Report @decourcy

3

decourcy

@ decourcy | Mar 20 2008

CCO & Founder, Socialistic.

Tweets 1,237

Followers 2,467

Following 616

Audience Demographics [continued]

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average decourcy's female followerstend to be more in the 36 -45 age range.

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average decourcy's male followerstend to be more in the 36 -45 age range.

Audience Geographic Insights

TOP 5 CITIES

Insights :- decourcy has a higherpercentage of followersfrom New York, New Yorkthan the typical Twitteruser.

Page 4: PeekAnalytics Social Audience Report @decourcy

4

decourcy

@ decourcy | Mar 20 2008

CCO & Founder, Socialistic.

Tweets 1,237

Followers 2,467

Following 616

Audience Geographic Insights [continued]

TOP 5

STATES/PROVINCES

Insights :- decourcy has a higherpercentage of followersfrom New York than thetypical Twitter user.

TOP 5COUNTRIES

Insights :- decourcy has a higherpercentage of followersfrom USA than the typicalTwitter user.

Page 5: PeekAnalytics Social Audience Report @decourcy

5

decourcy

@ decourcy | Mar 20 2008

CCO & Founder, Socialistic.

Tweets 1,237

Followers 2,467

Following 616

Audience Interests Insights

INTERESTAFFINITY

Insights :- Compared to the averageaudience, decourcy's audience's top threeinterests are Business,Technology, and Home& Garden.

Page 6: PeekAnalytics Social Audience Report @decourcy

6

decourcy

@ decourcy | Mar 20 2008

CCO & Founder, Socialistic.

Tweets 1,237

Followers 2,467

Following 616

Audience Career Insights

INCOME LEVEL

Insights :- decourcy's consumeraudience has a high level ofincome compared to theaverage.

INDUSTRY

Insights :- Compared to the averageaudience decourcy's topthree industries areMarketing/PR,Entertainment, and Media.

Audience Education Insights

EDUCATIONTYPE

Insights :- decourcy's followersattend College/Universityschools more than theaverage Twitter audience.

Page 7: PeekAnalytics Social Audience Report @decourcy

7

decourcy

@ decourcy | Mar 20 2008

CCO & Founder, Socialistic.

Tweets 1,237

Followers 2,467

Following 616

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- decourcy's consumeraudience is active on atleast 5,858 social profilesand/or blogs.

SOCIALMEMBERSHIPS

Insights :- 96% of decourcy's followers have LinkedInprofiles.- decourcy's has morefollowers who useFoursquare than does thetypical Twitter user.

ONLINEACTIVITIES

Insights :- 40% of decourcy's consumer audience hasbeen identified as a *GeoLocation.