Download pdf - PeekAnalytics Social Audience Report @jtwinsor

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jtwinsor

@ jtwinsor | Dec 13 2007

CEO of Victors & Spoils and Chief Innovation

Officer of Havas Worldwide

Tweets 5,517

Followers 13,790

Following 4,193

@jtwinsor Follower ReportKey Metrics: @jtwinsor | October - 1 - 2012

Total Followers

13,787

@jtwinsor has 13,787 Twitter followers and we've classified the ones we could into Consumer, Business,

and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous

and spam accounts, which we do not factor into our audience metrics.

Social Pull

168x

Pull is a good measure of how influential @jtwinsor 's audience is, compared to the average Twitter

account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this

calculation, is gauged by how well connected @jtwinsor 's followers are across sixty social sites, compared

to the average consumer. A higher Pull suggests you have important people in your audience, and are thus

better able to spread your message far and wide.

Identified Audience

IDENTIFIEDAUDIENCE

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jtwinsor




Tweets 5,517

Followers 13,790

Following 4,193

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of jtwinsor's followers has 4,339 connections acrossall social media platforms.Therefore, jtwinsor canpotentially indirectly reach33,597,458 (7,743 x 4,339)people.

Audience Demographics

SEX

Insights :-*Statistics based on 85% of jtwinsor's followers,whose sex we were able todetermine.

AGE RANGE

Insights :- 36% jtwinsor's audienceis between 26 - 35.- *Statistics based on 22%of jtwinsor's followers,whose age we were able todetermine by identifyingthrough social profile orpublic records data.

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jtwinsor




Tweets 5,517

Followers 13,790

Following 4,193

Audience Demographics [continued]

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average jtwinsor's female followerstend to be more in the 36 -45 age range.

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average jtwinsor's male followerstend to be more in the 36 -45 age range.

Audience Geographic Insights

TOP 5 CITIES

Insights :- jtwinsor has a higherpercentage of followersfrom Boulder, Coloradothan the typical Twitteruser.

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jtwinsor




Tweets 5,517

Followers 13,790

Following 4,193

Audience Geographic Insights [continued]

TOP 5

STATES/PROVINCES

Insights :- jtwinsor has a higherpercentage of followersfrom Colorado than thetypical Twitter user.

TOP 5COUNTRIES

Insights :- jtwinsor has a higherpercentage of followersfrom USA than the typicalTwitter user.

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jtwinsor




Tweets 5,517

Followers 13,790

Following 4,193

Audience Interests Insights

INTERESTAFFINITY

Insights :- Compared to the averageaudience, jtwinsor's audience's top threeinterests are Business,Technology, and Politics.

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jtwinsor




Tweets 5,517

Followers 13,790

Following 4,193

Audience Career Insights

INCOME LEVEL

Insights :- jtwinsor's consumeraudience has a high level ofincome compared to theaverage.

INDUSTRY

Insights :- Compared to the averageaudience jtwinsor's topthree industries areMarketing/PR, Fashion, and Media.

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jtwinsor




Tweets 5,517

Followers 13,790

Following 4,193

Audience Education Insights

EDUCATIONTYPE

Insights :- jtwinsor's followers attendCollege/University schoolsmore than the averageTwitter audience.

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- jtwinsor's consumeraudience is active on atleast 31,605 social profilesand/or blogs.

SOCIALMEMBERSHIPS

Insights :- 96% of jtwinsor's followers have LinkedInprofiles.- jtwinsor's has morefollowers who use Quorathan does the typicalTwitter user.

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jtwinsor




Tweets 5,517

Followers 13,790

Following 4,193

Audience Social Media Usage [continued]

ONLINEACTIVITIES

Insights :- 31% of jtwinsor's consumer audience hasbeen identified as a *GeoLocation.