Transcript
Page 1: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

PERSONAL BRANDING

FOR AUSSIES

Building Your Credibility

Without Selling Your Soul

Page 2: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

Australians generally HATE self-promotion

Page 3: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

Suggesting to some Australians that they build their personal brand is akin to asking them to

dance naked… sooo not going to happen.

Page 4: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

Because a lot of people in

Australia think personal

branding looks like this

Page 5: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

But the world of work has changed.

Job certainty is a thing of the past. Success today rests on our ability to build a reputation

for excellence in our identified field.

Page 6: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

Everyone needs a strong brand. Brands promote trust

…and in fast-moving times employers are looking for people they know they can trust.

Page 7: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

What many people don’t realise is you already have a brand.

Page 8: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

Your personal brand is simply what others say when you are not in the room

Page 9: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

‘Is what they are saying what you want in line with

your goals?’

If it’s not or you don’t know you need to work on

your brand.

The question then is …

Page 10: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

So how do you build your brand without feeling like a rampant self-promoter?

Page 11: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

1. BE AUTHENTIC Australian’s hate fake anything.

Don’t try and be something that you are not. Simply identify clearly what makes you valuable in the work or marketplace.

Page 12: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

2. Use your strengths

70% of people don’t use their talents each day in the

workplace. This is often simply because others don’t

know what they are.

What are you known for?

Building relationships?Influencing positive

change?Creating new ideas?Improving old ideas?

Analysing data trends?Writing catchy content?

Designing new programs?Helping people Learn?

Find your signature skills and talents.

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Page 13: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

3. DON’T PROMOTE

EVIDENCE! Hate Having To Self-promote?

When You Need To Communicate Your Skills in a

Resume, Work Bio or your LinkedIn profile don’t brag -

evidence! It feels more comfortable and is a better

indicator of your skills.

I have top notch widget design skills and great problem solving abilities

WRITE THIS….

>>>> Designed a new widget for Acme Pty Ltd that resolved production quality issues and saved the business more than 2000 hours in rework in its first year

Instead of

this…

Page 14: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

4. BUILD YOUR COMMUNITYTHROUGH COLLABORATION

Collaboration is a great simple way to build your visibility and credibility in your field.

Don’t think of it as networking – think of it as helping your mates.

Build real relationships with people inside and outside the organisation that will help you and your business

be successful. Look for opportunities to help others through

your knowledge and skills.

Page 15: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

5. PRACTICE YOUR PITCHMost of us hate talking about ourselves so you need to practice. Be prepared so you can answer the question “Who are You” in a way that tells others more about what your signature talents are and how you use them to help others, and less about your job title. You are so much more than that.

Page 16: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

5. FEEL FREE TO BE REAL Real is interesting and we like interesting in Australia. Don’t just build a persona, let others know the true you – your passions, interests and story.(Within reason of course - just keep it clean and professional. )

Page 17: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

Dare to Be You

Page 18: Personal Branding Aussie style - Tips for Australians on How to Build Your Personal Brand without Selling Your Soul

To find out more about Personal Branding or our Personal Branding Corporate Workshops contact

Outplacement Australia Pty LtdBrisbane ~ Perth ~ Sydney ~ Melbourne ~ Adelaide

Ph: 1300 061 009 | info@outplacementaustralia.com.auwww.outplacementaustralia.com.au