A Brand called
You!
Presented
by...
•Lorna • Barrow
Personal Branding Secrets to
your brandExplode!
You will learn...
Why you NEED to brand yourself
If you should brand YOU or your business
5 BIG mistakes people make with personal branding
3 POWERFUL strategies to set you up for a brand called YOU
What is personal branding?
Personal branding is…Packaging & marketing yourself such that you become a brand, an icon or a household name in the niche you want to serve or among the tribe you want to follow you…
Personal branding is…
Working on who you are and what makes you different in a way that resonates with people...not just being different for the sake of being different…
Personal branding is…
The first impression that you make when you walk into a room and it’s what people say about you when you leave…
Personal branding is…
What you represent to the tribe of people who follow you and buy your services and products
What is personal branding?
It’s a Brand Called YOU!
Is personal branding for you?
It is if you want to…Stand out in a crowded market place Build a long
term business from audience perception & loyalty
Be the authority vs the expert
It is if you want to…
Cement you
in the hearts
& the minds
of customers
“Turn off” those who are not a fit for your brand Charge a
premium for
your
knowledge
and expertise
5 personal branding
mistakes to avoid making
Personal Branding Mistake # 1
Believing that
what you know is more important
who you are
Personal Branding Mistake # 2
Branding your business but not
branding yourself
Personal Branding Mistake # 3
Believing that because you’re good at what you
do, you can behave or show up any old how
Personal Branding Mistake # 4
Believing that “just being you” is all your brand requires you to be
Personal Branding Mistake # 5
Trying to change who you
are at your core in the name of the brand
3 POWERFUL strategies to set
you up for a brand called you!
Personal Branding Strategy # 1
Have a strong and meaningful egoic
name for you & your business
Examples of egoic names Ambassador of
Ambition
Rapid Scale Expert
Disgustologist
International Trends Expert
Flying Fish
Studios
Last Minute Bajan
Learning Solutions Specialist
Personal Branding Strategy # 2
Determine your personal style and
make a personal style statement
Personal Branding Strategy # 3
Be congruent across all media
Is personal branding for you?
So…You BET
it is!
Thank YOU!
If you like these secrets…do your friends and colleagues
a favour…SHARE THEM!For more great resources visit:
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