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Page 1: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand
Page 2: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

Personal Branding

Page 3: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

Training Objectives

• Define (and discover) your personal brand

• Promote your personal brand

• Monitor your personal brand

Page 4: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

What is a personal brand?

Start with what it is not:

• Defined by your job title

• Confined by your job description

Page 5: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

What is a personal brand?

“ The creation of an asset that pertains to a particular person or individual … an indelible impression that is uniquely distinguishable …“

-Wikipedia

Page 6: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

Why is a personal brand important?

•Vertical career ladders are disappearing

•Project-based economy

•Extend your reach, visibility and networking capabilities

Page 7: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

Your new company: Me Inc.

•Your name•CEO, Me Inc.

Page 8: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

5 great brand elements:

Associations

Position

PromisePersonality

Story

Page 9: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

Define your personal brand

Step #1: Identify qualities/characteristics that make you distinctive

•Your greatest/clearest strength(s)?•Your most noteworthy personal trait(s)?•3 things you want someone to remember about you

Page 10: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

Define your personal brand

Step #2: What have I accomplished that I can brag about?

• Last week?• Last year?

• Ever?

Page 11: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

Define your personal brand

Step #3:

What do I want to be famous for?

Page 12: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

Define your personal brandStep #4:

Summarize! Boil down your brand to it’s essence

“I love translating business problems into on-time deliverables”

“I’m a database wizard with a passion for complexity”

“I’m a strategic thinker that will creatively put you in front of your next customer”

“I’m handsome”

Page 13: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

Promote your personal brand

Golden branding rule!

Everything you do – or choose not to do – communicates the power of your brand

Page 14: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

Promote your personal brand

You promote your brand through your:

•Phone conversations•Email messages•Conduct/contribution in meetings•Anywhere else?

Page 15: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

Monitor your personal brand

Get feedback on:

• Your performance• Your growth• Your value

Page 16: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

My personal brand check-in(Thanks Tom Peters)

1.Great teammate and supportive colleague?2.Exceptional expert at something that has real value?3.Broad-gauged visionary … far-sighted imagineer?4.Business person – obsessed with pragmatic

outcomes?

Page 17: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand

Summary

As CEO of Me Inc.

•Define your brand•Promote your brand•Monitor your brand

Page 18: Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand