Download pdf - Personal Branding Worksheet - …€¦ · Created by Kesha Brown. Personal Branding Worksheet Your Brand EXPERIENCE! Be Different. Be Uncommon. Brand YOU!

PersonalBrandingWorksheet©2017 UncommonChickMedia.com.CreatedbyKeshaBrown.

PersonalBrandingWorksheet

YourBrandEXPERIENCE!Be Different. Be Uncommon. Brand YOU!

Yourpersonalbranddoesn’tstartwithlogos,colors,orbusinesscards.ItstartswithYOU-whoyouare,whyyoudowhatyoudo,andyouroverallmessage.Yourgoalistobuildyourpersonalbrandfromtheinsideout!Onceyouhavethatarticulatedwell,thenyoucanstarttocreateyourbrandstyle(lookandfeel).

YOU

Ø Describewhatyoustandfor.Ø Playtoyourstrengths.Ø What’syour

mission/beliefs/values?Ø Buildeverythingbasedon

thisfoundation!

MESSAGE

Ø Cohesive,creative,and

timeless.Ø Tellyourstory.Ø Playtohumanemotions

(peoplebuywarm&fuzzy).Ø Notaboutyoubutabout

them!

DREAMTRIBE

Ø Learntheirpassions,pains,

anddesires.Ø Speaktheirlanguage.Ø Wheredotheyhangout?Ø Createamovementthey’ll

lovetobeapartof.


YourBrandWordsWhatwordscometomindwhenyouthinkofyourpersonalbrand?Whatisyourcurrentreputation?Howdoyouwanttobeperceived?Listsomebrandwords(wordsthatyou’lluseinyourcontent):


YourBrandIdentity BrandCharacteristics:1. Tagline2. Vibe3. Colors(primary,secondaryand2or3accentcolors)4. Typography5. Fonts(bestpracticesaretoinclude 1 Serif/San Serif and 1Script or Decorative) 6. Brandelements

Now, create your Impact Statement. Ihelp[Who]do[Action]sothattheycan[achievesomething].Idothisby[insertthehowhere].

ORsomethingassimpleas:Ihelp[idealcustomer]sothat[endresult]happens.


YourDreamTribeThinkaboutonepersonthatembodiesyourdreamcustomer.Whatdotheysay?Whatdotheydo?Howdotheythink?Feel? SPEAK

Howdotheydescribetheirissueswiththeirfamily,friendsandsignificantothers?

BEHAVE

Whatdoesthispersonstrugglewithandhowdoesshowupintheirlivesandintheirbehavior?Howdotheydress?

THINK

Whatdotheythinkaboutonadailybasis?Howaretheycurrentlycopingwiththeirissues?What’sstoppingthemfromgettingwhattheywant?

FEEL

Whatemotionsaretheyexperiencingaroundtheirpainpoints?Howwouldtheyfeelaboutasolutioncateredtothem?

Note:Createasensoryexperienceforyoutribe-useall5senses!Whatdoestheirbefore,during,andafterexperiencewithyoulooklike?


YourBrand’sCoreValues Remember,thebestwaytosolidifyyourbrand’scorevaluesisinthewayyouactandbehave!Herearesomeexamplesofcorevalues: Dependable Reliable LoyalCommitted Open-minded ConsistentHonest Efficient InnovativeCreative Humorous Fun-lovingAdventurous Motivated PositiveOptimistic Inspiring PassionateRespectful Athletic FitCourageous Educated RespectedLoving Nurturing Bliss


YourSocialStrategyOfallthesocialnetworksavailabletoustoday,wecangetoverwhelmedeasily.Let’sfigureoutwhereyourpeopleareandhowtoengagewiththemproperly!Whatnetworksdoesyourtribeliveonmost?Whataretheydoingonthosenetworks(specificactionstheytakeregularly)?Howoftencanyouengagewiththemthere?Whatwillyousay?Usethe80/20or90/10ruleofengagement!


AdditionalNotes

When you brand yourself properly, the

competition becomes irrelevant.

~Dan Schawbel