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897-68 Arabnet 2014 | Workshop Document Ref. Arabnet Presentation, 4 March 2014

Hello!Personalize your journey

Personalize your journey slide 2 of 19

Who are we?

And I’m Magali!

Hello! I’m Sarah!


Why are we here?


We are here today to

* aerobics for the mind* push our boundaries* think outside the box* talk and experiment “personalization”* build scenarios

and fly spaceships if we want to!


So what is “personalization”?per·son·al·ize

Web personalization enables the dynamic insertion, customization or suggestion of content in any format that is relevant to the individual user, based on the user’s implicit behaviour and preferences, and explicitly given details. e.g. user profiling, collaborative filtering, data analysis

Personalization is the process of tailoring content in any format to the individual user.


Customization vs. personalization

You explicitly specify what you want. It gives explicit user control.

Customization is at a generic “feature” level, where you see/hide etc what you want.

Personalization uses implicit interests and learns what you like from your actions.

Personalization is at the data/content served level.


Personalization is the future!

“You want to go where everybody knows your name.”


WE ARE IN THE FUTURE, LET YOUR IMAGINATION GO!

THINK STRATEGICALLY AND AHEAD OF THE CURVE

LET YOUR MANTRA BE: HOW TO BEST PERSONALIZE A JOURNEY?


Let the game begin!

Let’s start by getting in teams of 3


Let’s avoid ...

Google

Apple/ Steve Jobs

Using phones &

tablets

I cannot think of

anything I don’t know what to do

Jackie Chamoun

Going to the web

Mark Zuckerberg


Step 1: pick a service cardEach team selects a service from the box

< 5 min


Step 2: take the service to the futureEach team re-imagines how the service will exist

Remember:

* medium/interface* personnel* logistics* services provided

10 min


Step 3: pick a character cardEach team selects a character from the box

< 5 min


Step 4: build your characterWho will it be?

Criteria to keep in mind:

* character psychology* behavior* cultural background* habits/lifestyle* preferences/taste

10 min


service

Create the surface of interaction between the 2 elements.Sparks, insights, ideas, etc

character+

Step 5: ideation & brainstorming

5 min


Step 6: storyboarding

Identify the reference occasion in which the interaction is happening

Pinpoint how the pattern habits of your character change your service

Show how the service is personalized according to the preferences of the character

What would happen to the story, had it been your neighbour’s character?

1 32 4

Create a scenario where the service is personalized according to your character’s preferences.

15 min


Let’s act it out, let’s discuss!


What have you learnt today?Pushing experiences an extra mile.

Thank you!this was Personalize your journey897-68 Arabnet 2014 | Workshop Document Ref. Arabnet Presentation, 4 March 2014

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