@PMLRProject
Live Tweeting Events and
Project Milestones
Scott Nance, Communications Specialist, TriMet 2015 APTA
Marketing & Communications Workshop
About the Portland Milwaukie Light Rail Transit Project (PMLR)
$1.49 billion 7.3-mile light rail extension 10 stations 10 elevated structures 2 Park & Ride facilities New multi-modal bridge 22,765 weekday rides by
2030 Up to 14,500 jobs Opens Sept. 12, 2015
The Portland-Milwaukie Light Rail Transit Project (PMLR) uses Twitter to: Communicate in real-time during project
milestone events Share information with existing followers Gain new followers while building
interest in the project
Objectives
Learn how “live Tweeting” builds excitement for a project or event
Review examples of how PMLR has live tweeted campaigns
Discuss best practices and tips
Four PMLR live-tweeting examples
Bridge name announcement: January 15, 2014
The PMLR project includes a first of its kind multi-modal bridge that will carry: Light rail Buses Bicycles Pedestrians Streetcar But no private vehicles
Bridge name reveal and banner drop: April 16, 2014
Light rail vehicle clearance testing: August 25, 2014
Type 5 light rail vehicle arrival: September 29, 2014
Best practices and how to prepare
Select the event Inform stakeholders such as internal
communications teams and construction crews of your presence and intentions
Get the facts right; identify or develop an appropriate hashtag
Have a great phone and identify the best shots before the event
Don’t rush to get the right shot @Tag partners Use a call to action when appropriate
Best practices and how to prepare, cont.
Conclusion
Follow the Portland-Milwaukie Light Rail Transit Project
@PMLR Projectfacebook.com/portlandmilwaukieyoutube.com/portlandmilwaukieflickr.com/photos/[email protected]
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