Podcasting 101:
A Crash Course
Heather Marie WellsCollections Assistant and Podcast Producer
Shiloh Museum of Ozark HistorySpringdale, Arkansas
Why Considering Podcasting?
PWhy are you thinking of podcasting?
PWhat do you hope to achieve?
Benefits to Museums
PAge demographics
PGlobal audience
PAccessibility outside of business hours
PAlternative learning method
PMeans of supplemental information
P Inexpensive publicity
PFree from maintenance of audio players
Worldwide Personal Music Player Sales
2005: 128 million
2006: 182 million
2011: 275 million (projected)
http://www.marketresearch.com/map/prod/1545550.html
MP3 player ownership
Teens: 54% Males: 24%
18-34: 30% Females: 16%
35-54: 13% (over 12 yrs)
Average player usage among MP3 player owners: 12hr/wk
Average player usage among teen MP3 player owners: 16hr/wk
http://www.ipsos-na.com/news/pressrelease.cfm?id=3124
Apple Stats
110 million iPods sold so far (source: Apple,8/5/07)
600 million copies of iTunes Music Storedownloaded (source: Apple, 8/5/07)
125,000 podcasts in iTunes (source: Apple 8/5/07)
1 million podcast subscribers in first 2 days iniTunes (source: Apple 6/20/2005)
Demographics
Podcast Listener Demographics (Oct 2006):18-24: 29%
25-34: 14%
35-44: 27%
45-54: 23%
55-64: 5%
65+: 2%
http://www.emarketer.com/Article.aspx?id=1004938
Types of Podcasts
PAudio
PVideo
PEnhanced
Before You Start
PMake a plan
PDecide the type of podcasts
PDecide what kinds of podcasts
PThink about if you want more than one feed
PDecide how many episodes you'll do in your firstyear
Possible Kinds of Podcasts
PTours
PLectures
PNewsletters
PHighlight collections with limited access
POral Histories
Content Concerns
PThink before you record
PRelease forms
PLanguage
PSubject matter
PCopyrights
Copyright - Theirs
PTypes of material
PPerformance rights organizations< ASCAP licenses< BMI licenses< SESAC licenses
PPodsafe music
PSound effects
Copyright - Yours
Shiloh Museum's Terms of Use:
You are free to share (copy and/or distribute) these podcastsunder the following conditions:
1. You must attribute the work to the Shiloh Museum ofOzark History and provide the podcast name and web pageaddress.
2. You may not use the podcast for commercial purposes.
All other rights are reserved by the Shiloh Museum, unlessspecifically stated otherwise in the episode description.
Copyright - Yours
PTerms of use
PCreative Commons
PControl vs. accessiblity
How to podcast in four easy steps:
1. Record something
2. Edit your recording
3. Upload your recording to your server
4. Get the word out
Record Something
PHardware
PSoftware
Recording Methods
PDirectly on computer
PPortable digital recorders
Directly to Computer
PLaptop
PAudacity
PExternal soundcard
POr Get a Mac
Audacity and Garageband
PBoth have time limits
PAudacity has recovery tool
PAudacity is cross-platform, free, and open source
PGarageband does have some built in podcastfeatures.
Telephone Recording
PSkype
PRecording add-on
PSkype to Skype is free
PSkype to phones are relatively cheap
PDon't use cell phones
Digital Recorders
PYou get what you pay for
PDon't look at anything less than $100.00
PNice ones start in the range of $400.00 - $600.00
PPro recorders start at $1,000.00 and go up
Considerations
PBattery life & type
PPhysical size
P Inputs
PAudio quality
PMemory type
PRecording format
PAccessories
Recording Format
PWAV
PMP3
PWMA
PSome weird proprietary thing
Recorder Accessories
PMemory cards
PCard readers
PBatteries
PCarrying case
PAnd the most important accessory of all . . .
Microphones
PAudio-Technica< ATR 20< $20.00
PShure< PG58
– $40 - $60< PG185
– $365.00
Microphone Considerations
PType of plug
PCondenser
PPhantom Power
PDirection
Misc. Equipment
PCables
PAdapters
PCooling mat
PHeadphones
PMixer
Mixers
PCombine multiple sources
PControl input volume independently
On to Editing, the fun part!
Learn from My Mistakes:
1. Make a back up of your raw audio and makeedits in another copy.
2. Save and save often.
3. Do not delete any related files until you havedownloaded a copy of your episode from your feed.
As Easy as Editing a Word Document
PSelecting audio is the same as selecting text
PA lot of the same keyboard short cuts< Use of delete key< To copy - Control C< To cut - Control X< To paste - Control V
POr you can use the edit menu
Common Editing Effects
PAmplify
PFade
PNoise Removal
Uploading and Serving
PStorage capacity
PBandwidth
Bandwidth
PThe amount of data that can be transferred in agiven amount of time.
PGigabytes per month (or billing cycle)
PBandwidth needs = size of episode x number ofsubscribers x episodes per month
Calculate Bandwidth
Average episode size: 30 MB
Episodes per month: 4
Subscribers: 50
Bandwidth: 30 MB x 4 x 50 = 6000 MB = 6 GB
Service Providers
P Internet Archive - free
POur Media - free
PMuseumpods - free
PLiberated Syndication - reasonable
Get the Word Out
PRSS Feed
PDirectories
Creating and Managing Feeds
PBlogging tools
PFeedburner
Directories
P iTunes
PPodcast Alley
PPodcast Pickle
PMuseumpods
PEducational Podcast Network
Now what?
PPublic expectations
PTechnical issues
PGet help
Thank You for Coming!
Heather Marie Wells
Collections Assistant and Podcast Producer
http://www.springdalear.gov/shiloh/
479-750-8165
Shiloh Museum of Ozark History
Springdale, Arkansas
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