Knowledge. Performance. Impact.
20-Minute WEBINAR: Predictive Personalization
January 21, 2015
MBI – GP Strategies Company Confidential
MATT DONOVANVice President, Learning Solutions
GP Strategies
Introduction
Future or NOW?
Clips from Minority Report
IMAGINE
personalized
advertisements that speak
directly to you
Future or NOW?
Disney’s Magic Band TopShop’s Virtual Changing Room
IMAGINEwearables that are
personalized and enable you to interact with you environment
IMAGINEa digital dressing room that makes recommendations and allows you
to virtually try on clothes
What is predictive personalization?
Predictive personalization is the ability to
predict audience behavior, needs, and/or
wants to create a tailored, multi-channel
experience.
This is achieved through tools including
predictive analysis, geo-based location
technologies, and wearable technologies.
5
How are people using it TODAY?
• Predict course selection
• Predict entertainment preferences
• Predict commerce preferences
• Predict human attraction
6
How is it being used in the learning & performance WORLD TODAY?
• Personalized online sales course based on key demographic questions
• Use of the Experience API (xAPI)
7
How is predictive personalization evolving?
• Rise of wearables
• Radio-frequency identification (RFID)
• Beacons
• Near field communication (NFC)
• Mobile augmented reality (AR)
• Image recognition
• GPS
Beacon
Augmented Reality
Image Recognition
8
http://blog.estimote.com/post/106913675010/how-do-beacons-work-the-physics-of-beacon-techAugmented Reality: http://www.designboom.com/technology/audi-a3-car-manual-enhanced-by-augmented-reality-app/Image Recognition: http://www.forbes.com/sites/rachelarthur/2014/11/17/where-image-recognition-technology-is-headed-for-retailers-cortexica-interview/Fitbit: http://www.cpsc.gov/Global/Images/Recall/2014/14129/114129FitbitForceLARGE.jpg
NFC: http://www.novacard.ru/en/actual/?id=861
What are the 5 MOMENTS of learning needs?
Geolocation-based technologies and predictive analysis could be used to provide critical information at the precise moment of need.
• Where is the LEARNER?
• What are they DOING?
• What do they need INFORMATION or INSTRUCTION
about? 9Adapted from "Five Moments of Need" model (Mosher & Gottfredson, 2011)
What are some examples of using the existing technologies with predictive personalization?
Qualcomm Museum’s mobile tour guide10
What is the impact of predictive personalization on learning & performance?
• New ways to learn; very often connect with the learner’s context
• Ability to find out critical information at the precise moment of need
• Connecting real and digital
11
A?
Questions & ANSWERS
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© 2015 GP Strategies Corporation. All rights reserved. GP Strategies, GP Strategies and logo design, BlessingWhite, Rovsing Dynamics, Asentus, Information Horizons, PMC, Sandy, Bath Consultancy Group,
Academy of Training, Martonhouse, Via Training, Beneast Training, Ultra, RWD, Communication Consulting, Option Six, Milsom, Clutterbuck Associates, PerformTech, Future Perfect, Smallpeice Enterprises,
Prospero Learning Solutions, Lorien Engineering Solutions, GPiLEARN, GPCALCS, GPSteam, EtaPRO, and VirtualPlant are trademarks or registered trademarks of GP Strategies Corporation in the U.S. and
other countries. All other trademarks are trademarks or registered trademarks of their respective owners.
Proprietary to GP Strategies Corporation
gpstrategies.com
Matt DonovanVice President
Phone: (812) 778-9792
Join us on January 28th at 2:00 p.m. ET for our next 20-minute Learning Trends Series webinar: Visual Learning: A Picture is Worth an Hour of Training
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