Download pdf - Presentation wild adventure 2018

THE WHOLE WORLD FOR THE LEGEND2 0 1 8 - 2 0 1 9

A U T O R A L L Y

T H I S R E L I A B L E A N D P O W E R F U L C A R I S A C O N S TA N T M E M B E R O F A L L M A J O R W O R L D W I D E E X P E D I T I O N S A N D H U M A N I TA R I A N M I S S I O N S .

TRUE LAND ROVER DEFENDER HAS BECOME ONE OF THE MOST FAMOUS 4X4 CARS IN THE WORLD.

The legend with 70 years history!

LAND ROVER | “DAY BORN LANDY” | EXPEDITION2


A U T O R A L L Y



CONTENTSMISSION

ADVENTURE SPIRITВЕ A PART OF THE LEGEND

RALLY ROUTE

SPONSORSHIP TYPES AND PACKAGESCONTACTS

RALLY GOALS

RALLY TASKS

RALLY TEAM

ORGANISATIONAL COMMITTEE

ON THE WAY

PR SUPPORT

PR PLAN AND INSTRUMENTS

PR SUPPORT FORMATS

PRESS MATERIALS FORMATS


MAURICE AND SPENCER’S COUSINS WILKS

Nick and Stephen Wilks


THIS IS THE END…

29 January 2016 the last production day of

LAND ROVER DEFENDER in Solikhalle

plant. This is exactly the plant where

Morris and Spenser Wilks had started the

production of these legend cars.

Land Rover Defender is really an

automotive icon of Great Britain. More

than 2 million Defenders of all types and

series were produced during 68 years of

plant work. And the design has not change

dramatically during this period.

FIRST LAND ROVER DEFENDER WAS SOLD IN

APRIL 1948.

Since that time this is the most de-

manding car for all emergency services

worldwide. Is is the best in Africa and

continues to serve in army in different

countries. DEFENDER was gifted Cher-

chille to his 80th anniversary and it is also

the favourite car of Queen Elisabeth.

LAND ROVER is famous worldwide for its aspiration for real 4X4 cars ready to overcome all obstacles.

During the last 70 YEARS LAND ROVER family has become a real park of cars sold out all over the world. And as LAND ROVER prepares for new victores, we decided to look back and recall all major steps of the brand’s 70 YEARS history full of adventure and new interesting roads.

LAND ROVER IS THE FAVOURITE CAR OF BRITISH

ROYAL FAMILY

DEFENDER is truly the successor of the

very first LAND ROVER with HUE 166

license number , which was sold back in

April 1948.

It has become the star in famous James

Bond and Lara Croft movies. And it is hard

to imagine different car than DEFENDER

in Rock-climber movie with Silvester

Stallone.

The production had to be stopped a

year ago already, but DEFENDER lovers

continued its life for one year more.

The 2mln’s practically fully handmade

DEFENDER was recently sold for 400 000

pounds on charitable auction.

Today JAGUAR-LAND ROVER works

on the new DEFENDER, which has to be

shown at the end of 2016.

EXECUTIVE DIRECTOR

Spenser Wilks


LegendLegendWhole World Builds Up

Whole World Builds Up

Land RoverLand Rover


MissionLAND ROVER AND ADVENTURE HAS BECOME TRUE COMPANIONS CONNECTION MIL-

LIONS OF PEOPLE ALL OVER THE WORLD.

TODAY, WHEN THE LAST OLD TYPE DEFENDER HAS BEEN

PRODUCED THIS YEAR, WE START THE NEW GREAT ADVEN-

TURE. EVERY DEFENDER LOVER IN ANY COUNTRY WILL BE

ABLE TO TAKE PART IN IT.

THIS WILL BE RALLY, BUT NOT JUST IT. WE WANT TO BUILD

LEGENDARY LAND ROVER SERIES 1 ON THE WAY. ACTUAL-

LY WE ARE GOING TO ASSEMBLE THE CAR WITH DEFENDER

LOVERS IN DIFFERENT COUNTRIES IN LINE WITH PLANT IN-

STRUCTIONS.


Rallygoals

T H E R E S U LT O F W H I C H W I L L B E N E W LY A S S E M B L E D LAND ROVER SERIES 1 W I T H A L L T H E ADVENTURE S P I R I T I T H A S A N D W E L O V E I T F O R .

TО MAKE REAL WORLD WIDE EXPEDITION

F R O M A L L L O V E R S O F T R AV E L A N D ADVENTURE

TO SAY THANK YOU TO THIS ICONIC CAR

01

02

03W I T H T H E PA R T I C U L A R C A R A S S E M B L E D I N M A N Y C O U N T R I E S

TO GET INTO GUINNESS BOOK


Rallytasks

W I T H T H E H E L P O F LAND ROVER C L U B S A L L O V E R T H E W O R L D

LAND ROVER SERIES 1 ASSEMBLING ON THE WAY

I N D I F F E R E N T C O U N T R I E S O N T H E R A L LY WA Y

MEETING WITH LAND ROVER OWNERS

01

02

03A S T H E B E S T T R AV E L A N D ADVENTURE C A R

TO SUPPORT LAND ROVER IMAGE


ADVENTURE S P I R I T I S S O M E T H I N G I N S I D E E V E RY LAND ROVER O W N E R T H A T P U S H E S H I M T O B R E A K N O R M A L R O U T I N E F O R S O M E T H I N G N E W, E X T R A O R D I N A RY A N D I M P R E S S I V E .

MANY ADVENTURES STARTS FROM CHILDHOOD AND LAND ROVER HELPS TO REALIZE THEM WHEN YOU BECOME GROWN UPS.

Adventure spirit


Be part of the legend

YO U W I L L R E M E M B E R I T F O R M A N Y Y E A R S A N D W I L L B E C O M E T H E B E S T S T O RY T E L L E R F O R YO U R FA M I LY A N D F R I E N D S .WA N T T O J O I N – W I N T H E C O N T E S T *

* C O N T E S T S H O U L D B E W O R K E D O U T A N D O R G A N I Z E D T O G E T H E R W I T H L A N D R O V E R A N В A D V E R T I S I N G A G E N C I E S

THERE IS A SPECIAL OPTION FOR LAND ROVER OWNERS IN OUR PROJECT. YOU CAN JOIN US ON THE WAY FOR FEW WEEKS AND GET THIS FANTASTIC ADVENTURE SPIRIT WITH US.


Rallyteam

- 4 P I L O T S , 4 N AV I G A T O R S - M E C H A N I C S ( P R E S S ) - C O N T E S T W I N N E R S- T H O S E W H O R E A DY T O PA Y T O TA K E PA R T- 6-8 B I K E P I L O T S ( S H O O T I N G T E A M )

RALLY MEMBERS:

LAND ROVER DEFENDER & DISCOVERY

RALLY CARS

01

02

03BMW GS ADVENTURE OR BAJAJ

RALLY BIKES

O R G A N I Z E R - L A N D R O V E R C L U B R U S S I A



Rally route120 000 KM.

5 CONTINENTS.

MORE THAN 100 COUNTRIES.

MORE THAN 1000 SETTLEMENTS.

50 LAND ROVER CLUBS ON THE WAY.

380-420 DAYS

01

02

03

04

05

06

Rally Press coveragePRESS SUPPORT BY TVС, RUSSIA TODAY AND AUTO 24 TV CHANNELS

PUBLICATIONS IN AUTO.MAIL.RU, PROEXPEDITION.RU, EX-RO ADMEDIA.RU, DRIVE2.RU AND OTHERS

BLOGS AND FORUMS: VINSKY, ADVENTURISM AND OTHERS, BRAND PAGES AND FORUMS OF RALLY PARTNERS

TOTAL COVERAGE ( TNS) - MORE THAN 100 MLN PEOPLE


On the Rally way

RALLY TEAM WILL:

MEET WITH LAND ROVER CLUBS AND OWNERS

MEET WITH REPRESENTATIVES OF LAND ROVER- JAGUAR OFFICES, PRESS CONFERENCES

LAND ROVER SERIES 1 ASSEMBLING ACCORDING TO THE ASSEMBLING PLAN

VISIT PLACES OF INTEREST

MEET WITH INTERNATIONAL PARTNERS

TV, PHOTO AND MOVIE SHOOTING WITH RALLY MEMBERS FOR PRESS COVERAGE DURING THE RALLY


PR plan and instruments

• PARTNER’S PRESS • CONTESTS FOR RALLY MEMBERS AND

MEMBERS OF LR CLUB • AUTO PRESS

• TV ADS AND MOVIES ON THE CHANNELS OF INFO PARTNERS• AUTO PRESS, FORUMS, BLOGS• INTERNET VIDEO• SMM CONTESTS AMONG LR CLUB MEMBERS

• FULL SCALE MOVIE ABOUT THE RALLY• PR IN PARTNER’S INFO PRESS WITH THE RESULTS• AUTO PRESS, BLOGS

START

ON THE WAY

01

02

03 AFTER FINISH


PR support formats

TV SHOOTING GROUP AS RALLY MEMBERS FOR

REGULAR PRODUCTION OF TV ADS AND SMALL

MOVIES

PHOTOGRAPHER AND BLOGGER IN THE TEAM FOR

REGULAR PR COVERAGE IN INTERNET FROM EVERY

VISITING COUNTRY

EVERY DAY POSTING OF ARTICLES AND PHOTOS IN

FB AND INSTAGRAM, ONGOING SMM DIALOG WITH

LAND ROVER CLUBS AND OWNERS ALL OVER THE

WORLD

CONTESTS FOR EVERYBODY INVOLVED

FULL SCALE RESULTING MOVIE ABOUT THE RALLY


Press materials formats

M O V I E S A B O U T LAND ROVER SERIES 1 A S S E M B L I N G PA R T BY PA R T I N D I F F E R E N T C O U N T R I E S C A N B E C O M PA R E D W I T H S O P O P U L A R P R O G R A M S O N D I S C O V E RY C H A N N E L

W E WA N T T O S T R E S S ADVENTURE S P I R I T O N T H E R A L LY WA Y – P L A C E S O F I N T E R E S T V I S I T S , O V E R -C O M I N G O F A L L O B S TA C L E S , R E N E WA L O F L A N D R O V E R 1 S E R I E S . A L L T H E S E W I L L G I V E DY N A M I C A N D H I G H I N T E R E S T F O R S U C H M O V I E S .

TV MOVIES ABOUT THE RALLY MISSION AND EVENTS ON THE WAY PRODUCED BY RALLY SHOOTING GROUP AND CHIEF


Sponsorship packages

W E A L S O R E A DY T O D I S C U S S S P E C I A L P R O G R A M S A N D F O R M A T S O F A D D I T I O N A L P R C O V E R A G E I N P R E S S A N D I N T E R N E T.

WE HAVE THE FOLLOWING PACKAGES FOR OUR PARTNERS:

FULL DESCRIPTION OF PACKAGES IS ATTACHED IN SEPARATE FILE.

• AUTO PARTNER (1 PACKAGE)

• MOTO PARTNER (1 PACKAGE)

• OIL PARTNER (1 PACKAGE)

• GENERAL PARTNER (2 PACKAGE)

• BUSINESS PARTNER (3 PACKAGES)

• RALLY PARTNER


ContactsYANSHEV ALEXANDER – [email protected] KOBYLIANSKI – [email protected] ZAKHAROV – [email protected]




A U T O R A L L Y