Employer Branding
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Quando i valori aziendali attraggono e trattengono i migliori talenti
Marcello ALBERGONIHead of Italy and Iberia
277,000,000
The world’s largest professional network
LinkedIn: By the Numbers
1 As of May 3, 2012
1
Fortune 100 CompaniesUse our Recruiting
Solutions
Fortune 500 Companies
New Members Per Second
90%100%+2
LinkedIn: By the Numbers
3,5 MActive
Company Profiles
300 KJobs
3 B +Endorsements
24 KSchools
Billionsof network updates
30,000,000Students and recent graduates
5
Students and recent grads are LinkedIn’s fastest growing demographic
35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago
Achievers 2012 study
LinkedIn: Financial Results
1 As of May 3, 2012
1
Q4 2013
+47% YoY447,2 M $
Q4 Talent
Solutions
55% total245,6 M $
FY 2013
+57% YoY1.528,6 M $
7Source: Mindset Divide Research, TNS, September 2012.
Personal Networks Professional Networks
Maintain professional identity
Make useful contacts
Search for opportunities
Stay in touch
Keep up to date for career
Socialize
Stay in touch
Be entertained
Kill time
Share content
1
2
3
“Spend Time” “Invest Time”
Top 5 reasons people use each network
Top drivers for using personal and professional networks are quite different
4
5
EverywhereWork wherever our
members work
InsightsBe great at what
you do
IdentityConnect, find, and
be found
Professionals come to LinkedIn to develop their careers, not just to find jobs
8
9
LinkedIn WSJ.com Forbes.com Econo-mist.com
FT.com0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
160,000,000
180,000,000
Source: comScore, Feb. 2013
Nearly 8X more unique visitors than WSJ and Forbes
Monthly Unique Visitors (global)
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LinkedIn in ItalyA closer look at the local landscape
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Our customer industries in Italy…
°
°
°
°
°
°
°
°
Finance & Insurance
Fashion
Retail Food & Beverage
Services, IT & Telco
Manufacturing
Energy, Transportation & Public Sector
HR & Staffing
Education
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Our Customers: Ferrari
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Our Customers: Luxottica
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Our Customers: Piaggio
The power of Employer Brand
It's about YOUAbout identityAbout how it makes you feelAbout emotional attachment
The beauty of employer brand is you don’t need everybody to know your name. Only the right people.
The BIG Takeaways
Employer brand is vital to improving recruiting outcomes
Every company, regardless of industry, location, and size can harness the power of a strong employer brand
Social Media is leveling the playing field like never before, enabling organizations to articulate their brand every day, in many ways
The ROI Story
Source: LinkedIn Survey, 2010, 2250 Responses.
50%Savings in cost per hire is associated with a strong employer brand
Companies with stronger employer brand have 28% lower turn-over rates than companies
with weaker employer brands
$
Talent Leaders Know that Brand Matters
83%Agree that employer brand has significant impact on ability to hire great talent
Employer Brand Investment is Rising
51% 40% 9%
Spent More
SpentSame
SpentLess
91% of companies spent more or the sameon employer brand in 2013 compared to 2012
Evolving Language: The Emergence of Talent Brand
Your talent brand is the highly social, totally public version of your employer brand that incorporates what your talent – past, present and potential - thinks, feels and shares about your company as a place to work.
Identity
A Quality Promise
A Decision Making Short-Cut
Brand is Talent
What does it mean to work for your organization?
35
Only 1 out of 3
How do you measure success?
Companies measure their employer brand in a quantifiable way
Measure your Brand Strength
264,362 engaged
1,873,354 reached
264,362
1,873,354
14%
Your Talent Brand vs. Your Talent Competitors
Peers:
Dynamic, Inc.
Golden Phase
six28 Enterprise
Wavesynthe
Commona
Paularino Systems
18%
17%15%
14%
11%9%
Employer of choice Weaker employer brand
4/6
Companies with strong consumer and talent brands financially outperform their peers by 36%
38
Lippincott and LinkedIn Research 2013
10.00 – 10.30 Andrea AttanàRelationship Manager, LinkedIn
Il Lavoro della Vita
10.30 – 11.00 Marcello AlbergoniHead of Italy and Iberia, LinkedIn
Employer BrandingQuando i valori aziendali attraggono e trattengono i migliori talenti
11.00 - 11.40 Francesco Costanzo, Tomaso Giusti, Valentina NapoliConsulenti LinkedIn
Le soluzioni LinkedIn al servizio della funzione HR
11.40 – 12.10 Coffee Break & Area Espositiva
12.10 – 12.40 Elisabetta Volta – TenovaPietro Molon – Gruppo Zobele
Esperienze utenti
12.40 – 13.00 Francesca ParvieroLinkedIn EMEA Talent Partner
Personal branding con LinkedIn
13.00 – 14.00 Q & A, Cocktail di Arrivederci
LinkedIn Day MilanoIL LAVORO DELLA VITA
©2013 LinkedIn Corporation. All Rights Reserved.
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