Transcript
Page 1: Price Your Art - Tips to Help You Price Your Artwork

Ar tS i t e s . c aAr tS i t e s . ca

Welcome!Welcome!

Price Your ArtTips to Help You Price Your Artwork

Rochelle [email protected]

Price Your ArtTips to Help You Price Your Artwork

Rochelle [email protected]

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Who is Rochelle?Who is Rochelle?

Page 3: Price Your Art - Tips to Help You Price Your Artwork

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A lot of people cry while chopping onions; The trick is ...

NOT to get emotionally attached! :-)

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Where &With Whom Do You Show?

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How long have you been doing this?

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ComparablesComparables

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Similar GeographySimilar Geography

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Similar MediumsSimilar Mediums

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Similar VenuesSimilar Venues

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Similar ExperienceLevels

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New Artist?!

Cost-based pricing =Time x Labor (~$15/hr) + Cost

Then, do a comparable check!

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Keep Track of Your Time!Keep Track of Your Time!

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Overhead CostsOverhead Costs

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Other Common Pricing StrategiesOther Common Pricing Strategies

● By Size– 8 x 10 = $100– 16 x 20 = $200

● Square-Inch Calculation / Method– Width x Height x $X (+ 2 x Frame Costs)– 16 x 20 x $6 = $1,920 ≈ $1,900– Smaller works = higher sq-in constant, e.g. $8– Larger works = lower sq-in constant, e.g. $4-5

● By Size– 8 x 10 = $100– 16 x 20 = $200

● Square-Inch Calculation / Method– Width x Height x $X (+ 2 x Frame Costs)– 16 x 20 x $6 = $1,920 ≈ $1,900– Smaller works = higher sq-in constant, e.g. $8– Larger works = lower sq-in constant, e.g. $4-5

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Compare to What's Sold!Compare to What's Sold!

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Original vs Print Price DynamicsOriginal vs Print Price Dynamics

Print Price = $XOriginal Price = $2-5X

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Charge the Same or a Little LessCharge the Same or a Little Less

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When to Increase PricesWhen to Increase Prices

+10 – 25% / year

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Leave Room to Negotiate Down!

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Online Pricing Issues

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Approval, Refund & Return PoliciesApproval, Refund & Return Policies

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BeConfident!

BeConfident!

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Thank You!Thank You!

Questions?

Rochelle [email protected] ArtSites.ca/workshops/2014-04-26

Questions?

Rochelle [email protected] ArtSites.ca/workshops/2014-04-26

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Links of InterestLinks of Interest● How to Present / Talk About Prices Online● How to Use PayPal Buttons on Your Website● Price Your Art Realistically


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