Netzkino App on LG Smart TVLG Smart TV Platform
Tierwelt.tv App on Samsung Smart TVVidzone App on Samsung Smart TV
As partner of the leading Smart TV manufacturers and working with local content publishers across multiple devices smartclip delivers ads across all Connected TV sets.
Covering all TV sets via SmartX Platform
smartclip · T: + 49 40 68 87 687 - 0 · [email protected] · www.smartclip.com
Exclusive, programmatic Smart TV ad placements enabled by SmartX Platform
With the growing Smart TV penetration and with budgets shifting to programmatic advertising the TV advertising market is changing significantly. In 2014, more than 15 million Smart TVs were sold in Western Europe (+18.5%). Already more than 50% of all European households have their TV connected to the Internet. Programmatic video ad spending globally grew by 62% year over year in March 2015. With our Multiscreen Video SSP SmartX Platform we offer advertisers the unique opportunity to reach their target group on Smart TVs programmatically, starting off with premium video apps and the global CE manufacturer LG as the first Smart TV portal enabled for programmatic Smart TV ads.
PROGRAMMATIC SMART TV ADVERTISING
SMART TVS SET-TOP-BOXES GAMING CONSOLES BLU-RAY PLAYERS
smartclip · T: + 49 40 68 87 687 - 0 · [email protected] · www.smartclip.com
INFO
SHEET // SM
AR
T TV LG
EU, EN
// 2015
smartclip, the technology and solution specialist for Multiscreen Video Advertising, offers advertisers the unique opportunity to cover the complete customer journey on Connected TVs – with branding and video formats on Smart TV platforms of the leading device manufacturers LG, Samsung, Philips and Toshiba and in more than 250 Connected TV apps. Driving the evolution of programmatic video advertising on all screens from the very beginning of Real Time Advertising, smartclip provides unrivalled experience and the unique opportunity for programmatic Smart TV advertising via its Multiscreen Video SSP SmartX Platform.
Programmatic Smart TV advertising on smartclip’s SmartX Platform
SMART TV REACH AND BENCHMARKS IN EUROPE
ad impressions per month750M+ 175%
growth in Smart TV platform traff ic(01/13-12/14)
Ø 84%view-through-rate for video spots
of all European households withactive Connected TVs in 2014
50%
+21%brand awareness through combination of Smart TV ads and traditional TV spots*
people watching
Ø 3
LG is the first manufacturer enabled for programmatic Smart TV advertising
*compared to traditional TV spots alone
In an exclusive European partnership since 2012, LG has benefited from smartclip’s unrivalled Smart TV advertising experience across 14 markets. LG, along with numerous video applications, is the first Smart TV manufacturer enabled and ready for programmatic advertising through our Multiscreen Video SSP SmartX Platform.
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